Best Ad Server Software in China - Page 2

Numerous companies, ranging from small startups to large corporations, utilize AdButler's software and APIs to enhance their digital advertising operations. Explore a comprehensive suite of ad serving solutions, complemented by real human assistance and dedicated engineering support. While it primarily functions as a display ad server, AdButler also offers capabilities in email, video, mobile advertising, digital out-of-home, self-serve marketplaces, order management, APIs, and custom development, all designed to help you optimize revenue, save time, and cut costs. We consolidate everything necessary to manage, serve, and monitor any type of advertisement across various screens. AdButler’s offerings empower ad serving for websites, applications, marketplaces, retailers, email campaigns, connected TVs, and digital out-of-home advertising, among others. This robust ad server is perfect for a variety of online platforms, including e-commerce sites, blogs, newspapers, community forums, and more. Additionally, it supports rapid, asynchronous ad requests through client-side or server-to-server integrations, ensuring efficient ad delivery.

Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

SAS 360 Match is a comprehensive online publishing platform that empowers users to manage the online advertising process, allowing for the delivery of more relevant content tailored to their audience. This solution is adaptable across various platforms, including mobile devices and video outputs. Furthermore, SAS 360 Match enhances operational efficiency by offering features such as sales order management, simulation-based forecasting, ad serving, and business intelligence tools, enabling businesses to make quicker, more informed decisions. Users can leverage SAS 360 Match to oversee sales orders, predict and simulate inventory levels, refine pricing strategies, target ad placements effectively, generate billing and invoicing reports, and analyze ad delivery performance. Additionally, this platform facilitates connections between online content providers selling ad space on their digital channels and advertisers looking to engage with their website visitors, thus streamlining the advertising ecosystem. Ultimately, SAS 360 Match not only optimizes advertising efforts but also fosters better collaboration between content creators and advertisers.

The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.

Revive Adserver is a completely free, open-source platform designed for ad serving that allows publishers, advertisers, and ad networks to effectively manage advertisements, oversee campaigns, establish delivery rules, and monitor campaign outcomes. You can define an unlimited number of advertisers, which include businesses that have consented to run ad campaigns utilizing your inventory, along with any ad networks or exchanges you collaborate with. Create unique usernames for your clients so they can log in and access their individual performance metrics. A Contract campaign typically signifies a predetermined number of ad impressions, clicks, or conversions within a set period. Conversely, a Remnant campaign aims to utilize any available ad impressions that are not allocated to Contract campaigns. Additionally, you can utilize an Override campaign to prioritize certain campaigns above all others. Simply upload a banner image and provide the URL to which users will be directed when they click on it, ensuring a seamless advertising experience. This comprehensive functionality empowers advertisers to optimize their strategies and enhance overall campaign effectiveness.

Navigating the world of digital advertising can be intricate and challenging due to the rapid evolution of ad technologies and the growing expectations from advertisers. This complexity often places a burden on publishers, who must balance effective ad management with delivering high-quality content to their audience. Fortunately, with our comprehensive monetization platform, RAMP®, publishers can rest easy knowing they are supported. Playwire’s all-in-one solution encapsulates the entire advertising ecosystem, ensuring that publisher revenue is optimized while yield operations, direct sales, and creative teams work tirelessly on their behalf. Envision handling video, display, and data advertising—all seamlessly integrated through a single channel; Playwire makes this a reality. By simply adding a piece of code, you can monetize your website across various devices and operating systems effortlessly. Our platform enables multiple ad exchanges to compete for your inventory simultaneously, leading to quicker ad load times, improved CPMs, and enhanced fill rates. Additionally, you can host, encode, manage, and publish your video content without hassle, all while benefiting from robust analytics that empower you to make data-driven decisions. Overall, Playwire simplifies the complexities of digital advertising so that you can focus on what truly matters—engaging your audience and growing your business.

Edge 226 is a global provider data-driven tech solutions. It focuses on providing its clients smart tools for quality and transparent user acquisition. Peak DSP is Edge's most popular product. It is a Performance-Driven DSP which enables programmatic buying to ensure quality user acquisition and retention. Peak DSP offers: * An AI-driven algorithm that optimizes and predicts install & follow-up events: registrations. Subscriptions. Purchases. Or any other action * Data-based targeting using Lookalike Audiences, Extern User Data and Audience Match * Direct integrations Apps owned & operated by the company. Mobile device manufacturers & carrier-based supply More than 35 of the top SSPs in the world * All verticals, all environments: Gaming, shopping and utilities, as well as sports (etc. Campaigns available on desktop, mobile web, and in-app * Multiple creative types available: Rewarded video Playable ads Banners, native ads and text ads HTML/Rich Media JavaScript tags

Ezoic allows digital publishers to automate and streamline the optimization of their ads and layouts. Ezoic is used by publishers to monitor website performance and take advantage of opportunities to increase traffic and revenue. Ezoic empowers publishers with real artificial intelligence. This includes the ability collect and automate data that can be used to improve visitor experience, SEO, site speed, website revenue, and overall site performance.

Finally, an ad server that is performance-focused. UpRival is an Ad Server specifically designed for Media Buyers, Ad Networks, and other users. No matter what product you sell, our templates will give you and your developers the best ad experience. They work. Our ad templates will help you brand, improve your performance, and create a unique look. UpRival allows you to customize your client-facing advertising server. This will allow you to create a user interface that perfectly fits your brand. With just a few clicks, you can increase brand awareness and improve your reputation. UpRival makes it easy to manage and deliver campaigns across multiple websites. You can even create your own domains.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Flashtalking stands out as a premier independent global ad server, catering to advertisers who prioritize data autonomy and aim to distinguish media sales from execution and assessment. By utilizing Flashtalking’s robust creative management tools, advertisers can achieve large-scale personalization by leveraging feeds and data through our innovative Decision Trees, a creative decision-making interface. The company's native identity solutions, along with partnerships with top identity providers, empower advertisers to connect with their audience through authentic one-to-one messaging. Furthermore, Flashtalking offers a sophisticated reporting platform and advanced analytics, enabling advertisers to gain a holistic understanding of the customer journey while uncovering actionable insights that drive performance. This combination of features positions Flashtalking as an indispensable ally for advertisers seeking to optimize their marketing efforts effectively.

At Sizmek by Amazon, we understand that crafting impressions that evoke inspiration is essential for establishing meaningful and enduring connections with your diverse audiences. Our powerful solutions enable seamless integration of your creative and data efforts, revolutionizing how you optimize campaigns across various media platforms. The Sizmek Ad Suite equips you with comprehensive tools for creating, distributing, and refining your messaging, offering features like ad serving, creative authoring, and top-tier dynamic creative optimization. With a robust global platform that generates over 1.5 trillion impressions annually, you can leverage this extensive reach. Sizmek’s Dynamic Creative Optimization (DCO) empowers you to design hundreds, or even thousands, of ads tailored specifically to your target audiences. By using the Sizmek Ad Suite, you can significantly enhance the relevance of your messaging, leading to improved performance in your campaigns. This integration ensures that your advertising strategy remains innovative and effective in a rapidly evolving digital landscape.

Enterprise media now has access to an Ad Revenue Optimization Platform designed to enhance revenue generation for content creators worldwide. By linking them to over 50 premium advertising exchanges and utilizing advanced ad serving technology, we offer comprehensive ad operations support. Our platform ensures that every ad impression on your website yields maximum profit through a unified interface. The intuitive visual ad manager enables users to effortlessly create new ad units and layouts with simple point-and-click functionality. Additionally, our layout optimizer, powered by machine learning, fosters ad revenue growth through automated A/B testing. Publishers can also open up their ad inventory for real-time bidding from various demand partners. Our intelligent system automatically selects the ideal number of partners, ensuring optimal yield for each impression. We are dedicated to helping publishers reclaim lost revenue due to ad blockers, while maintaining compliance with the highest user experience standards set forth by Acceptable Ads guidelines. By leveraging our platform, publishers can not only boost their income but also enhance their overall advertising strategy.

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

We develop an unparalleled range of analytics, automated decision-making, and combined programmatic and direct monetization solutions within the industry. It is essential for global publishers to maintain complete oversight of their operations; Telaria’s independent platform facilitates impartial choices leading to optimal revenue results. The launch of a specialized ad-server designed for video and Advanced TV allows for the comprehensive management, delivery, and reporting of both programmatic and directly sold inventory within a single interface. Real-time analytics dashboards consolidate first and third-party data into a unified view, equipping publishers with actionable insights to make informed decisions immediately. Our enhanced decision-making tools grant improved control over inventory safety and value, ensuring an exceptional CTV viewing experience. Furthermore, Telaria seamlessly integrates with all leading video demand partners. Our distinctive suite of tools, which includes a Demand Dashboard, simplifies the purchasing process and is supported by a dedicated team to assist at any time. This combination of features positions our clients to thrive in a competitive landscape.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.

Data-driven marketing solutions are built on a Customer Data Platform to help marketers optimize their customer's buying cycles. To improve transparency and understanding in your marketing and advertising value chain, activate & mobilize your first-party data. You can create clear user personas using demographics, browsing history, and transaction history. Then enrich these cohorts with additional data layers. To generate additional revenue, or create targeted campaigns, manage digital inventories across your properties or those of your partners. Combine data from multiple sources, online or offline, first party, second-party, or third-party data. This unified view of data can be used to create digital strategies that work. Use existing or custom Machine Learning models for creating custom segments, audience cohorts, predictive modelling & heuristics.

Utilize ad serving APIs to create a personalized ad server that incorporates features such as native advertising, promoted content, and sponsored listings, enhancing your advertising strategies effectively. This approach allows for greater customization and targeting in your campaigns.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Microsoft Monetize serves as a strategic selling platform designed to enhance inventory management and cater to diverse buyer demands, allowing you to fully capitalize on your inventory's potential. It offers an integrated approach to managing inventory and demand across various transaction types, channels, and formats. With extensive analytics and data solutions, it helps you maximize your inventory's worth effectively. The platform's unique focus on both buyers and sellers fosters differentiated demand and scalability. Additionally, it empowers your business through an enterprise supply-side solution that facilitates cross-channel monetization and delivers valuable insights. By taking control of your entire ad sales operation, from decision-making to execution, you benefit from a transparent and open ad-serving solution that streamlines processes and enhances efficiency. This comprehensive approach enables you to stay competitive in a rapidly evolving market.

Adtelligent empowers publishers by promoting technology independence, allowing them to access demand without incurring hidden fees or sharing their revenue. Our platform offers robust ad serving capabilities, header bidding solutions, and various tools that create alternative pathways for buyers. With an emphasis on enhancing revenue and simplifying integration, we've designed an open platform specifically for managing Header Bidding. While the programmatic and data revolution has greatly improved efficiency for advertisers, it has also imposed hefty costs on media owners. Many publishers have relinquished their autonomy in pursuit of revenue growth, engaging in complex partnerships with demand partners and intermediaries. This shift has resulted in publishers losing control over how they sell their audience to potential buyers, undermining the foundational aspects of their business model. Furthermore, by choosing to prioritize short-term gains through these relationships, they risk long-term sustainability and profitability in a rapidly evolving digital landscape.

Experience a robust ad serving and management platform designed to seamlessly execute, monitor, and enhance your advertising campaigns without any inconsistencies. Tailor every element of our ad serving solution to align perfectly with your brand's identity. Benefit from award-winning software crafted by industry experts, allowing you to showcase your brand prominently. Epom Bidder offers a comprehensive solution for acquiring additional traffic at competitive rates. Effortlessly add any SSPs to your account with just a few clicks, or purchase inventory directly from Epom Market. Simplify the programmatic buying process with the Epom Ad Server RTB platform. Improve your advertising efforts by effortlessly integrating with your partner DSPs, or take advantage of over 60 pre-built DSPs available through the Epom Ad Server's Real-Time Bidding platform. Gain access to premium ad inventory and effectively reach your target audience utilizing advanced targeting strategies across various devices. Deliver your ad creatives to the right users on mobile, desktop, video, in-app, and beyond, while eliminating wasted ad spend and discrepancies altogether. With such an extensive range of features, you can ensure that your advertising strategy is both efficient and effective.