Best Advertising Software in Africa - Page 26

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

One DSP to dominate the landscape. This intuitive platform integrates a variety of powerful tools and features into a seamless experience. It offers straightforward and efficient campaign management to enhance programmatic advertising effectiveness. With its clean and focused interface, users can easily navigate the platform, allowing for successful oversight of numerous campaigns, advertisements, and configurations. Boasting over 18 proprietary targeting criteria—including Geo & Hyperlocal, demographics, supply, device & OS types, and IAB categories—this platform is designed to drive conversions through compelling creatives. You can harness the potential of high-quality and imaginative ad formats to narrate your brand's story. Setting up a winning campaign with LiquidM DSP is a breeze; in just a few minutes and simple steps, you can establish a campaign, craft and configure ads, and review reports to maximize returns. Curious about how it functions? Scroll down and fill out our contact form to request a demo, and we will be happy to arrange a live demonstration complete with a comprehensive overview of the platform's features. This personalized experience ensures you understand exactly how to leverage our tools for your advertising needs.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

Utilize Seenit, a platform for user-generated videos, to gather and refine footage from your business that will help attract talent, improve your employer brand, and foster engagement among colleagues. User-generated video (UGV) is created by individuals rather than a professional team, making it a more relatable, credible, and effective method of content creation that can involve anyone, anywhere. Seenit empowers organizations to source and curate videos from a diverse range of contributors, including employees, loyal customers, and enthusiastic supporters, encouraging interaction and creativity within your community. By providing clear filming guidelines, you can ensure the content is both relevant and of high quality. Fully compliant with GDPR regulations, your community’s data is safeguarded, and all content rights are secured. With our user-friendly online editing suite, anyone can take on the role of an editor, while our advanced video intelligence tools enable you to maximize the value of each submission, enhancing overall content quality and impact. By leveraging this innovative approach, businesses can create a more dynamic and authentic connection with their audience.

exaudi Audience Platform provides a straightforward and user-friendly way to access and manage your users' data, aligning with your specific objectives. It allows for the creation of audience segments based on a wide range of attributes. You can track user behavior within these segments over time, modify their makeup, broaden them, and connect them with various external platforms. With exaudi Audience Platform, you can make real-time adjustments to segment compositions and generate detailed reports that can be shared with clients while ensuring complete privacy compliance. This platform is not only ready for immediate implementation but also offers stability and security while remaining highly adaptable to your evolving business needs and market dynamics. Equipped with our expertise and cutting-edge technology, it is also prepared to incorporate AI algorithms for enhanced functionality and insights. Additionally, exaudi Audience Platform empowers you to stay ahead in a fast-paced environment by enabling continuous optimization of your audience strategies.

ResponsiveAds' fluid creatives are capable of being exported in an endless array of sizes as HTML5 creatives (ZIP), accommodating various social media formats, adhering to industry-standard MRAID, AMP, Apple News, and third-party tags that function seamlessly across all platforms. This versatility includes a range of options such as full-bleed in-banner video (IBV), responsive adhesion ads, expandable responsive ads, skins, side-kicks, and even standard IAB fixed sizes alongside flexible formats, all available at the click of a button for instant access. These ad formats boast stunning visuals, low latency, enhanced viewability, and the adaptability necessary for a comprehensive multi-screen advertising approach. Additionally, they feature a complete animation timeline with pre-designed animations, an integrated media gallery, an array of feature-rich templates, and a streamlined proofing process that includes an approval workflow system. The flexibility of these creatives ensures they meet diverse advertising needs while maintaining high-quality standards.

Appsfire offers a comprehensive solution for acquiring in-app traffic on mobile devices and tablets. We facilitate organic downloads through our exclusive network, aiming to cultivate a high-quality audience for your applications. Utilizing both native and display ad formats without incentives, we ensure the daily optimization of your campaigns through a combination of automated processes and manual adjustments to meet your desired KPIs. Our global distribution network allows for the careful selection of each publisher, complemented by a robust anti-fraud verification system that guarantees high-quality traffic. With the support of our in-house creative team, we emphasize innovative mobile concepts featuring remarkable formats and engaging video solutions. Furthermore, our proprietary BlueStack technology has enabled us to launch the first GDPR-compliant in-app header bidding platform in Europe, catering to the needs of both publishers and marketers while enhancing user experience. This commitment to quality and compliance sets Appsfire apart in the competitive landscape of mobile advertising.

VIS.X® represents an innovative advertising technology that facilitates the streamlined execution of media and powerful ad products on a large scale. By consolidating inventory into a comprehensive auction that presents all available products in a single transaction, VIS.X® enhances the efficiency of the bidstream for buyers. Developed by YOC, this platform is designed to reveal the true potential of digital advertising, positioning VIS.X® as the preferred choice for impactful programmatic advertising. Buyers can seamlessly execute transactions using YOC's exclusive high-impact ad formats without needing to make additional changes on their demand-side platform (DSP). The integrated creative technology within VIS.X® has the ability to convert standard creative assets into engaging, high-impact rich media ads in real-time, right at the point of transaction. With hundreds of prestigious publishers already onboard, VIS.X® provides buyers with a vast inventory that is 100% brand-safe and of premium quality, all available at scale. Furthermore, VIS.X® allows publishers to either connect their monetization frameworks directly or utilize header bidding, enhancing flexibility in their advertising strategies. This unique approach not only maximizes revenue opportunities for publishers but also ensures a more effective advertising experience for buyers.

Helping users find high-quality video content they are likely to consume, and creating new video inventory. The video unit is natively designed to fit any website perfectly. Use contextual and user data to find the most engaging video. You can promote your video content or you can choose to syndicate content from publishers such as Bloomberg, Reuters, Hollywood Reporter and many others. Primis experts can manage your pre-roll inventory and sell it to maximize your revenue.

Pastel serves as an essential asset for marketing teams, enabling them to efficiently review and authorize various marketing materials such as live websites, PDFs, and image files. Leading marketing teams have successfully halved their approval time by utilizing Pastel. With the ability to review and comment on all marketing assets in a single platform, you can eliminate the hassle of searching through multiple spreadsheets and email threads for feedback on your design updates. This centralized approach allows for the simultaneous review and approval of live websites, PDFs, and images. Additionally, with a comprehensive approval history and audit trail, every stakeholder can contribute their input, ensuring that no detail is overlooked. This system helps in identifying and rectifying expensive errors prior to the launch of any campaign. Pastel integrates seamlessly with your existing workflows, meaning there’s no need to alter your established processes; you’ll simply achieve results more rapidly. By streamlining feedback management, Pastel saves valuable time and keeps all your tools coordinated. Moreover, the efficiency gained can lead to more successful campaigns and a more cohesive team dynamic.

To begin, you must create a complimentary account, after which you can input the website(s) you wish to monitor within the system. It is essential to integrate the tracking code into every page of your website, just before the closing head tag. In order to streamline the process, we have incorporated numerous automated features, including IP blocking and unblocking, while still allowing for manual actions at your discretion. ClickBrainiacs.Com offers a distinctive software solution designed to combat and prevent adwords fraud proactively. This tool serves as a protective extension for Adwords and various PPC Platforms, enhancing your potential to maximize conversions for each dollar invested in your paid advertising campaigns. Our system focuses on the detection and prevention of click fraud in Adwords and PPC, enabling you to establish rules for the automatic blocking and unblocking of IP addresses, with the added capacity for manual adjustments as needed. Additionally, users will receive email alerts regarding any suspicious or blocked IPs, ensuring you stay informed about potential threats. Overall, ClickBrainiacs.Com aims to provide a comprehensive approach to safeguarding your advertising investments.

Upload and share, your clients can comment and approve. It's simple to save time. WebProof InDesign plugin allows you to upload your new design directly to WebProof without having to create a PDF. Clients and internal proofreaders will receive a link to view the project online. You can make text edits directly on the document or artwork. Even if you are working on multiple projects simultaneously, it is easy to see the status of each one. You can quickly see which jobs are urgently needed and which have been approved without having to open a single document. This view is displayed on a large central monitor that provides live updates and allows everyone to track the progress of the work.

Madyourself's advanced advertising creation technology facilitates the effortless design of impressive HTML5 ads using a user-friendly Drag&Drop editor, eliminating the need for coding expertise. Users can swiftly arrange text, images, and other elements to produce static, animated, or dynamic HTML5 banner ads within minutes, enhancing the overall quality of advertisements. With the ability to design custom HTML5 banner animations, advertisers can take advantage of interactive rich media features like Gyrorama, 360° Product Viewer, 3D Cube, Carousel, Geolocation, and more. You can either craft rich media ads from the ground up or select from a variety of high-converting HTML5 ad templates expertly designed by our team of professionals. Save valuable production time by importing designs directly from Photoshop, choosing from over 100 captivating templates, utilizing more than 50 preset animations, and accessing professional images from the iStock Photo library. Creating your own responsive rich media ads with an ad builder is now simpler than ever before. By streamlining the ad creation process, you can prioritize your campaign strategies rather than getting bogged down in the tedious aspects of building HTML5 ads and display banners. Now you can focus more on your message and audience engagement while efficiently producing compelling advertisements.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

With the dJAX DMP Manager, marketers, publishers, and agencies can prioritize enhancing customer experiences across various platforms while transforming user data into significant business insights that drive improved ROI. Our DMP Manager provides flexible solutions that assist organizations in the AdTech sector with their data-driven marketing and advertising efforts. Additionally, it gives the MarTech industry a competitive advantage in achieving personalized marketing goals effectively. The dJAX DMP Manager platform simplifies the management of all customer data, allowing users to create tailored segments for their future campaigns. You can categorize your customers based on specific products, demographics, or attributes, enabling the delivery of customized advertisements. The platform also features customer data warehouses designed to efficiently gather information and reveal insights into visitors’ preferences, buying intentions, and demographics, ultimately enhancing marketing strategies. By leveraging these insights, businesses can create more targeted campaigns that resonate with their audience.

We assist companies in overseeing their paid search marketing initiatives, including PPC campaigns on platforms such as Google Ads, Microsoft Ads, and Amazon Advertising. By developing tailored machine learning models for each client, we can swiftly respond to shifts in the market and offer a distinct bidding strategy that outperforms traditional methods. Our user-friendly web interface allows for seamless performance monitoring in a way that feels intuitive and familiar to users. You can directly guide our models towards your targeted goals and objectives through the application. Our systems work continuously to generate updated bids for your campaigns, ensuring that optimization is always maintained. SmartLens has demonstrated significant performance improvements compared to network-based automated solutions like Conversion Optimizer and Target CPA, making it a compelling choice for businesses seeking enhanced results. This approach not only streamlines campaign management but also empowers clients to achieve more effective and efficient advertising outcomes.

Streamline your promotions to save both time and money while boosting your ROI. Utilize personalized advertisements to engage the most relevant audiences across the internet, encouraging them to convert. Transform your partners into enthusiastic advocates by providing them with easily shareable marketing materials tailored for their followers. Ensure your sponsors remain satisfied while generating additional revenue through straightforward digital sponsorship packages. By targeting the right individuals with ads that resonate personally, you can effectively direct traffic to your website. With user-friendly reporting and analytics, you can quickly modify your campaigns to ensure your advertisements are consistently effective. Take advantage of your current partnerships to reach new, qualified audiences. Produce tailored marketing materials at scale that speakers, exhibitors, sponsors, and other collaborators will eagerly distribute to their networks. Don't overlook a significant revenue opportunity right in front of you: your sponsors. Make sure they can engage with your audience throughout the year, not just during events, to maximize their investment and your profits. This comprehensive approach not only enhances partnerships but also fosters long-term relationships that benefit all parties involved.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

Feedvisor's best in-class pricing technology optimizes prices based upon your Amazon catalog. It is powered by artificial intelligence. Machine-learning algorithms that are highly intelligent analyze your competitive landscape to respond to changing market conditions and drive profits and revenue. Feedvisor's pay per click advertising campaign manager and demand prediction optimize your ad performance in line with your specific strategies. Precise bidding allows you to create profitable campaigns, identify profitable keywords, drive sales, and ultimately, make money. Feedvisor offers a comprehensive brand management service that includes the creation and optimization of product listings, promotions, and deals. We also create Enhanced Brand Content, Enhanced Content, A+ Content, as well as display ads for your brand on Amazon. Each of these steps will drive brand discovery, engagement, conversions, and more.

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

SAS 360 Match is a comprehensive online publishing platform that empowers users to manage the online advertising process, allowing for the delivery of more relevant content tailored to their audience. This solution is adaptable across various platforms, including mobile devices and video outputs. Furthermore, SAS 360 Match enhances operational efficiency by offering features such as sales order management, simulation-based forecasting, ad serving, and business intelligence tools, enabling businesses to make quicker, more informed decisions. Users can leverage SAS 360 Match to oversee sales orders, predict and simulate inventory levels, refine pricing strategies, target ad placements effectively, generate billing and invoicing reports, and analyze ad delivery performance. Additionally, this platform facilitates connections between online content providers selling ad space on their digital channels and advertisers looking to engage with their website visitors, thus streamlining the advertising ecosystem. Ultimately, SAS 360 Match not only optimizes advertising efforts but also fosters better collaboration between content creators and advertisers.

CHILI GraFx, the Creative Automation Platform, boosts creativity and output for graphical production. You can create media with any volume, while maintaining brand governance. The tools at the pro-level enable stunning design in all your data-driven or self-serve content creation. MarTech is not a monolith, but an ecosystem. CHILI GraFx can be easily and securely integrated with any tech stack. This allows for the free flow of creative output and data between systems. CHILI GraFx’s open architecture, SDKs, and APIs allow you to create bespoke graphical solutions that meet your specific needs in-house or for the market. Increased campaign personalization and operational inefficiency gains enable the delivery of any quantity of impactful content for lower costs. Reduce waste and time while delivering incredibly effective campaigns.

Receive daily reports detailing extensive click activity related to your PPC campaigns, including critical information such as the date, time, IP address, geographic location, keywords, and more. Our comprehensive four-tier PPC fraud detection system will alert you to instances of multiple clicks on your paid advertisements and will actively block users who repeatedly engage in this behavior. You will receive real-time notifications that document any suspicious or duplicate click activity, allowing you to respond swiftly and effectively to potential click fraud threats. ClickReport is designed to assist you in monitoring the performance and availability of your landing pages for clicks, tracking activity across up to 25 pages while providing instant email alerts. With ClickReport’s server conducting checks on your pages every 30 minutes, you will be promptly informed if any landing page becomes unavailable. Moreover, you will have the capability to analyze the online and offline status of your landing pages through intuitive graphs provided by ClickReport, ensuring you stay informed about your campaign’s health and performance. This proactive approach will empower you to optimize your advertising strategy and enhance the effectiveness of your PPC efforts.