Atlas DX is a comprehensive cloud platform that powers the sales, service, and retention marketing strategies of Affinitiv for the automotive sector. This all-in-one, fully integrated solution leverages predictive intelligence to encourage first-time purchases, repeat business, and enduring loyalty, thus boosting performance for both OEMs and dealerships. With Atlas DX, clients can enhance consumer engagement through hyper-personalized messaging across various channels, including online, offline, and face-to-face interactions, utilizing Affinitiv's unique 360-degree insight into automotive consumers and their vehicles. This cohesive and integrated approach allows dealers to utilize a single platform to connect with consumers via their chosen communication channels and conveniently arrange service appointments directly from marketing messages. By optimizing marketing initiatives for both dealers and OEMs, Atlas DX significantly improves the overall experience for consumers. It empowers businesses to deliver consistent, innovative, and unified messages tailored to the right audience based on detailed demographic, behavioral, and psychographic insights, ultimately fostering deeper connections with consumers. This level of personalization not only enhances the effectiveness of marketing but also encourages consumer loyalty and satisfaction.