Established in 2016 with the aim of "revolutionizing trade in India through technology," udaan stands as the country's largest business-to-business eCommerce platform. This platform spans various categories such as lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, pharmaceuticals, toys, and general merchandise. By addressing the specific trade challenges encountered by small and medium enterprises in India, udaan employs a distinctive low-cost business model tailored for the Indian market, leveraging technology to extend the advantages of eCommerce to these businesses. It serves as a comprehensive solution for all business needs within the B2B sector. Additionally, udaan has developed inclusive technological tools designed for Bharat, specifically focusing on the requirements of brands, retailers, and manufacturers, thus providing them with equal opportunities to expand, trade, and enhance their operations. This platform not only empowers small manufacturers and farmers but also enables brands to effectively market and distribute their products nationwide, fostering growth in the local economy. Through its innovative approach, udaan is reshaping the landscape of B2B commerce in India.