A mobile-based portal enhanced with third-party data offers the capability to:
— reconstruct the sociodemographic profiles of users, including attributes like gender and age,
— create distinct user segments such as young parents, frequent travelers, blue-collar workers, university students, and affluent residents,
— deliver analytics tailored to client specifications, addressing factors like user concentration in specific areas, customer loyalty, emerging trends, variations, and competitive comparisons,
— identify optimal sites for establishing new kindergartens, supermarkets, or malls based on concentrations of users, their interests, and sociodemographic characteristics.
Initially developed as a bespoke solution for a client in the UAE, this offering has evolved into a comprehensive product in response to increasing demand, assisting various businesses in tackling crucial challenges and answering significant queries such as:
— initiating highly targeted advertising campaigns,
— discovering the most advantageous locations for new business establishments,
— pinpointing ideal spots for outdoor advertising displays, and significantly enhancing strategic planning efforts.