Primer serves as a comprehensive art database and client relationship manager (CRM) tailored for galleries, artists, and art collections, enabling the efficient organization and retrieval of artwork, contacts, transactions, and exhibitions.
What sets Primer’s inventory apart is its ability to maintain a detailed record of every interaction with a piece, including the names of those who have shown interest or considered purchasing it; this insight can guide future offerings and strategies.
Additionally, the Contacts feature goes beyond a mere list of names; it serves as a rich repository of existing and prospective clients poised to make their next purchase. Successful dealers and artists take a proactive approach, broadening their clients’ perspectives and delighting them by anticipating their next favorite pieces.
Top professionals harness the various layouts, tools, and search capabilities within Primer to convert contact information into valuable insights that drive improved business outcomes.
With Primer, you can seamlessly manage previews, offers, sales, consignment processes, and much more. This comprehensive approach not only enhances efficiency but also fosters stronger relationships within the art community.