Best CTV & OTT Advertising Platforms in China - Page 2

Wurl Perform empowers streamers to implement promotional advertising initiatives aimed at both attracting new audiences and retaining current viewers. This platform is the first of its kind, leveraging machine learning to enhance performance marketing specifically for connected TV (CTV). By analyzing data from hundreds of millions of TV viewers, Wurl Perform can effectively pinpoint individuals who demonstrate a strong interest in the content being promoted. This innovative tool not only boosts campaign effectiveness but also provides comprehensive metrics on every impression and conversion, enabling streamers to accurately assess their return on ad spending (ROAS). Traditionally, TV networks relied on 15 and 30-second promotional spots to grow their viewership, but these methods lack the ability to target specific audiences or measure outcomes with precision. Wurl Perform revolutionizes this landscape by allowing streamers to utilize machine learning for targeted promotional campaigns and detailed result tracking. As streaming TV continues to expand at an unprecedented rate, Wurl Perform's groundbreaking strategy offers a vital solution for managing this growth and optimizing advertising efforts.

Kargo operates as a cutting-edge digital advertising platform that provides advanced advertising solutions across various channels, including mobile, connected TV (CTV), social media, and e-commerce. By leveraging artificial intelligence for targeting and utilizing dynamic creative features, Kargo guarantees that brands connect with their ideal audience in a contextually relevant and precise manner. The platform prioritizes premium inventory while avoiding low-quality ad placements, thereby ensuring a focus on high-value, brand-safe environments. Additionally, Kargo’s scalable advertising solutions and smooth integration with demand-side platforms (DSPs) empower businesses to enhance their brand awareness, improve recall, and boost sales through captivating and engaging advertisements. Ultimately, Kargo's commitment to innovation in advertising helps brands stand out in a crowded marketplace.

The evolution of television advertising has arrived, showcasing a complete programmatic solution designed for the present, future, and what lies ahead. Fine-tune your campaign strategies and forecast outcomes accurately. Create requests for proposals (RFPs) and target specific audiences while optimizing dayparting strategies. Our pre-sales planner offers an immediate and thorough overview of opportunities available within the programmatic CTV bidding environment. We have meticulously mapped US households, encompassing all OTT markets across 210 domestic designated market areas (DMAs). With our advanced decision-making engine, data insights, and localized coordination, you gain access to detailed views of elusive target audiences. This enables smarter purchasing, rapid execution, and enhanced performance with a detailed local perspective. Whether you prefer a standard setup or a tailored solution, our versatile user interface can accommodate any requirement. You can integrate your own data, order management systems, or deal identifiers, and our comprehensive platform, proprietary bidding system, and identity graph will manage the rest. The essential tools you require are specifically crafted for contemporary television advertising. Expand your CTV reach while optimizing revenue growth across all media channels, ensuring that you remain competitive in an ever-evolving landscape. The future of advertising is not just about reaching audiences; it's about understanding them deeply and engaging them effectively.

Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform. Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data. Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging. Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes. Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360. With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes. Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.

We integrate a multitude of signals derived from real-time location tracking, both online and offline behavior, demographic insights, and various data sources from first and third parties. Your advertising efforts should always initiate with a distinctly tailored audience for optimal impact. Agility presents a comprehensive solution to engage your target demographic precisely where they are located—delivering the appropriate creative message at the perfect moment. This approach is facilitated through popular streaming platforms, such as podcasts and music applications. It encompasses various forms of media, including digital billboards, taxi top advertisements, bus stop shelters, and networked displays in venues like gas stations. Our media is crafted to align seamlessly with the natural content that appears in consumers' social feeds. We offer the production of video, audio, and display advertisements at no charge — with certain limitations, of course, but our offers are quite generous. Agility taps into a vast array of inventory in real-time, ensuring you reach your audiences wherever they navigate across the open internet. In this way, we ensure that your message resonates effectively and reaches its intended audience.

Engage your audience effectively across all screen sizes, from the tiniest devices to the largest televisions in their homes. Leverage the expertise of top industry professionals who have consistently achieved success for various brands. Utilize advanced technology to manage your campaigns, ensuring successful outcomes throughout the entire marketing process. Present advertisements with impactful visibility in a secure setting within the Rakuten ecosystem. Our specially curated selection of leading publishers linked to Rakuten’s audience engine is highly sought after by advertisers worldwide. We provide tangible impact and reliable outcomes, fostering brand loyalty and repeat business. Our extensive collection of premium ad inventory is expertly managed by Rakuten’s local CTV specialists. Experience smooth onboarding without any undisclosed technology fees or intermediaries involved, ensuring transparency and efficiency in the process. With this approach, we enable brands to thrive in a competitive marketplace.

All auctions take place on a server, ensuring that the user's browser remains unaffected, which significantly decreases page load times and enhances overall latency. Video bidding is operated through a server, which does not influence the loading speed of web pages. Furthermore, all prominent over-the-top (OTT) advertising is conducted on a server-to-server basis due to the absence of an open-ended webpage ecosystem. The server-side auction process minimizes complications and steps required for buyers to connect with their target audience, eliminating the need for intricate header wrappers and tags. Chocolate premium serves as an exclusive platform that provides distinct premium programmatic video supply specifically for elite brands. Thanks to its server-side auction approach, this platform allows buyers to access premium supply swiftly, bypassing the cumbersome navigation typically associated with header wrappers and tags. In this way, the auction process is streamlined, making it easier for brands to engage with their desired market segments effectively.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Amobee serves as a comprehensive advertising solution that merges various forms of media, including traditional TV, connected TV, digital, and social media advertising, thereby allowing advertisers to reach their target audiences seamlessly across multiple channels. The platform promotes streamlined processes for planning, purchasing, and evaluating campaigns, which enhances overall performance. By utilizing features such as TV amplifiers, advertisers can broaden their linear TV audience targeting to include connected TV, digital, and social media platforms, thereby gaining enhanced control over their advertising strategies. Amobee's 4Screen reports deliver comprehensive insights into consumer behaviors throughout the entire marketing funnel, facilitating informed, data-driven decision-making. Furthermore, it provides broadcasters with tools to maximize revenue across their media assets, ensuring they optimize yield from all television formats through integrated planning, sales, and measurement solutions. This holistic approach not only boosts efficiency but also empowers advertisers and broadcasters to adapt to the rapidly evolving media landscape.

Illuma operates as a company specializing in contextual technology, utilizing contextual-AI to improve the effectiveness of digital advertising strategies and content monetization efforts. Its innovative real-time scaling technology allows brands and agencies to optimize their campaign outcomes without dependence on third-party cookies, providing privacy-conscious alternatives. For broadcasters, publishers, and online platforms, Illuma systematically organizes, classifies, and categorizes inventory for commercial activation, which not only enhances contextual accuracy but also enriches the user experience while generating new revenue opportunities through live campaign adjustments. Furthermore, it broadens first-party audience engagement and fine-tunes efforts towards client KPIs by targeting high-quality content with remarkable precision. Clients have praised Illuma's sophisticated contextual segments for yielding impressive results, reporting notable enhancements in both campaign performance and conversion rates, demonstrating the effectiveness of their approach. Ultimately, Illuma's strategies show a commitment to evolving advertising methodologies while prioritizing user privacy and satisfaction.

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

Vericast utilizes an exceptionally adaptable customer data platform that seamlessly integrates with your current systems, merges perspectives and insights from various vendors, and optimizes your data and insight processes. This allows you to focus more on understanding, reaching, and engaging your customers, rather than expending effort on data management. This technology is foundational for our ongoing innovations as we strive to forge meaningful relationships between businesses and their clientele. By consolidating data from all available sources, we ensure that it is accurate, up-to-date, and reliable. Consequently, you can achieve a comprehensive and precise understanding of your customers with significantly reduced effort. Vericast is designed to future-proof your technology framework, facilitating effortless integration of systems. You can retain the tools you cherish, phase out those you deem unnecessary, and maintain uninterrupted access to essential data and insights. In addition, NXTDRIVE introduces a myriad of new opportunities for harnessing and leveraging your customer data effectively.

Introducing the Agency Programmatic TV & Media Toolkit, Brandzooka is a specialized software crafted to capitalize on the most significant opportunity for agencies: media management. It streamlines the process of programmatic ad-buying without the usual complications, creating a unique platform that combines the allure of Primetime TV with the effectiveness of digital marketing. This innovative approach could be considered groundbreaking, as it aims to democratize and revolutionize the media industry. Brandzooka utilizes advanced machine learning algorithms for media trading, consistently achieving results that surpass those of human traders by a factor of three. The optional Control-Freak Certified feature is now available, and across various sectors—from automotive to beverages, as well as from sports to consumer products—advertisers using Brandzooka experience impressive outcomes. With Brandzooka, agencies of all sizes can now implement targeted, high-performing rich media campaigns across both digital platforms and television, accommodating any budgetary constraints. This transformative tool empowers agencies to compete effectively in a rapidly evolving media landscape.

Enhance your OTT channel's growth with Allroll, an innovative software designed to help you attract a broader audience at reduced costs compared to traditional marketing platforms. Generate a steady influx of viewers to your CTV channels by showcasing your advertisements to millions of targeted individuals. Effectively connect with potential audiences using advanced demographic, interest, location, device, and other targeting criteria via an intuitive digital marketing solution. Optimize ad performance and gain insights into audience behavior seamlessly. Benefit from a plug-and-play system that allows for effortless management of your ad inventory. Unlock your full monetization capabilities with promising eCPM and impressive fill rates, tapping into a vast array of premium demand sources. Access worldwide support to refine your marketing strategies and continuously analyze and optimize your outcomes. Elevate your CTV/OTT advertising campaigns to new heights and ensure consistent improvement in your audience engagement.

Combine the power and prestige of TV advertising with a suite that optimizes, attributions, and targets to maximize television's performance. Connected TV has been transformed from a brand marketing channel into a paid search and social platform. This allows you to launch self-managed campaigns focused on revenue and conversions. MNTN develops advertising software for brands that can drive measurable conversions, revenue and site visits through the power TV. MNTN Performance TV is the first and only connected TV advertising platform that can be used for direct-response marketing goals. It redefines the possibilities for advertisers with TV, allowing them to tie performance directly to their TV ads. Television is the most powerful advertising medium in the world. It should be used in direct-response marketing strategies for advertisers, just like social media and paid search.

Rakuten Advertising offers seamless access to high-quality video inventory via CTVision+, a unified marketplace supported by our regional specialists. We will help you connect with your target audiences to effectively narrate your brand's story. Eliminate the complexities associated with your CTV purchases and achieve the necessary scale all in one convenient location, ensuring that quality is never sacrificed. Deliver compelling brand placements to an engaged audience through the largest screen available in their homes. Utilize our knowledge in CTV and media strategy to enhance performance and surpass expectations. Tap into the latest ad format innovations to create personalized and engaging viewer experiences that boost downstream results. Attain the scale you desire while maintaining brand safety and benefit from dependable and transparent reporting, ensuring your advertising campaigns are both effective and trustworthy. Additionally, our commitment to excellence means that your advertising efforts will always be supported by cutting-edge technology and insights.

Capture and convert your audience across various platforms using our diverse selection of video ad formats. Enhance your revenue streams by effectively monetizing your content through high-quality video advertisements. Amplify your dating initiatives by providing highly-targeted video promotions. Raise your brand's visibility and draw in prospective clients with engaging video material. Additionally, leverage VeedX's extensive knowledge in the gambling and betting industries to maximize your advertising impact. This strategic approach ensures that your campaigns are not only effective but also resonate deeply with your target demographics.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

We are elevating standards in the realm of digital advertising. As a self-sufficient, comprehensive programmatic advertising solution, we introduce honesty, clarity, and ethical practices into the ecosystem, addressing significant challenges faced by the industry. Our foundation is geared towards future solutions while delivering performance in the present. We are in a state of continuous innovation, adapting to our clients' requirements with versatility, swift responsiveness, simplicity, and deep expertise, all aimed at enhancing value and efficiency. EMX stands out as a prominent global and independent supply source, acting as the gateway for programmatic ad purchasing on CTV, Video, and Display across a variety of screens and devices. By connecting sellers to a worldwide advertising marketplace, EMX utilizes our proprietary marketing technology, allowing you to optimize returns on your advertising inventory across diverse formats and platforms with comprehensive control and transparency. Our commitment to excellence ensures that we remain at the forefront of evolving industry trends and demands.

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.

WideOrbit empowers media enterprises to enhance their business operations by simplifying the sales process. It serves as a comprehensive platform that connects every aspect of the workflow — from initial pitches to final payments, including digital advertising and upfront cash transactions — enabling users to embrace a broader marketplace. Boost productivity with solutions that unify all media purchasing and selling activities into one cohesive system. Gain valuable insights for making informed business choices through an integrated perspective of your data across multiple channels, markets, and platforms, spanning sales, finance, and external partners. Increase revenue potential through strategic integrations that bring together various demand sources, optimize inventory management, and improve workflows across different systems, allowing for seamless collaboration and efficiency. Ultimately, WideOrbit positions media companies to fully leverage their capabilities in an ever-evolving industry landscape.