Best Customer Data Platforms (CDP) of 2025 - Page 10

A software solution that evolves, attracts, and retains customers to ensure robust growth with mathematical precision. By leveraging advanced machine learning alongside marketing automation, the entire predictive marketing framework becomes more intelligent, simplifying processes while enhancing the overall experience for customers both online and offline. Far exceeding the capabilities of traditional customer data platforms, outdated email service providers, or conventional customer relationship management systems, BuyerGenomics stands out as the go-to Predictive Marketing Automation (PMA) tool for contemporary retail marketers. Effectively gathering and structuring customer data is merely the starting point. BuyerGenomics continuously refreshes its comprehensive, omnichannel customer profile, enabling it to tailor marketing content and timing for the most relevant and impactful customer experiences. While BuyerGenomics translates the insights gathered from individual customers into actionable strategies that drive revenue, it simultaneously generates analytics that provide valuable guidance for refining your broader marketing approach. This dual capability not only enhances immediate customer engagement but also strengthens long-term marketing effectiveness.

Effectively handle customer interactions, assess feedback instantly, improve the customer journey, and acquire valuable insights through advanced data and analytics. Our premier solutions for Risk and Credit management are customized to fit your specific requirements, whether you operate a large multinational corporation or a small local startup. Transform your customer relationships across the entire value chain, minimize inefficiencies, and boost performance with our tailored Analytics Services that cater to your exact specifications. No matter if your business requires data on individual consumers, families, enterprises, or entire sectors, we provide seamless access through APIs and web services, ensuring that you have the information you need at your fingertips. By leveraging our comprehensive offerings, you can create a more responsive and informed business strategy that directly addresses the needs of your customers.

You must get to know your customers in order to provide the best and most relevant experience for them. There is only one way to do this: through customer data. Voyado provides the data, insights, and tools that you need to communicate with precision. Voyado is the best platform to help retailers grow their business. There is no better platform to increase customer loyalty in retail. We can confidently say that because we have been solely focused on Voyado's development for the retailer. Energy flows where attention is paid - so to say. Voyado should be used by customers without the need for consultants. This powerful platform is easy to use and implement. It's also really fun to use, according to our customers. We are referring to the care and support that we will provide you as a customer because it is 100 % true.

Coordinate data and experiences seamlessly across various channels and technology frameworks. Your customer engages with your brand through multiple platforms, including mobile, websites, and emails. Discover how Conscia gathers, consolidates, and enhances customer data from diverse channels to establish a cohesive view accessible by all applications through real-time APIs. Content may be distributed across numerous CMS platforms and enterprise systems. Explore how our innovative headless CMS provides a singular view of all your content within a centralized interface, enriching existing material while enabling the creation of new content. Context encompasses the channel of customer engagement, along with their immediate location, intent, and perspective. Uncover how Conscia equips marketers with both rule-based and algorithmic options to dictate what customers perceive based on their current context. This approach allows marketers to exert greater control and minimizes their dependency on IT resources, fostering a more agile marketing environment.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.

Lead Activation refers to the capacity to enhance revenue from users currently engaging with your website, application, or landing pages, emphasizing the importance of lead quality and a better return on investment. We advocate for technology that serves business objectives instead of allowing technology to dictate business actions. This philosophy has led us to create a platform that seamlessly integrates Marketing and Customer Experience, prioritizing the customer in every interaction. Our solution is both scalable and focused on performance, emerging from the necessity to harmonize online and contact center experiences into cohesive, personalized journeys. It functions as a comprehensive digital marketing toolkit, engineered for adaptability. Users can score and qualify leads, create targeted audiences, and tailor experiences for both web and mobile platforms. We reject one-size-fits-all solutions, and our collaboration with clients begins by evaluating their digital maturity through the BySide Lead Activation Diagnostic, ensuring that our strategies are customized to their specific needs. Ultimately, our goal is to empower businesses to thrive in a competitive landscape.

D&B Rev.Up is the innovative RevTech platform eagerly anticipated by B2B marketers everywhere. The platform's inaugural product, D&B Rev.Up ABX, empowers businesses to boost revenue utilizing cohesive data, focused audience targeting, and customized engagements across various channels, while also allowing for performance tracking. This is all made possible by our top-tier Customer Data Platform (CDP), which seamlessly integrates with your existing Martech or Salestech tools, ensuring you avoid being confined to yet another technology silo. Discover how Citrix leverages Dun & Bradstreet to improve the targeting strategies of their marketing and sales teams, ensuring they connect with the right accounts using the appropriate messaging, which in turn enhances pipeline growth and increases deal size. Similarly, LiveRamp sought to broaden its account reach; by implementing Dun & Bradstreet, they have been able to widen their account universe and launch integrated, targeted campaigns aimed at key accounts. Provide your audiences with the tailored and meaningful experiences they seek, consistently delivering value across various platforms such as display ads, paid social, email, web search, and beyond, to truly win them over. By harnessing the power of D&B Rev.Up, you can ensure your marketing efforts are not only effective but also resonant with your target audience.

The NEXUS platform integrates robust data collection, processing, and governance features with advanced custom analytics, business intelligence, and AI-driven insights, facilitating the development of seamless data applications that foster a genuinely intelligent global marketing ecosystem. It empowers organizations to achieve comprehensive customer insights, implement smart marketing strategies, and personalize experiences, thereby granting them the freedom to engage in data-driven marketing. This approach enables the realization of personalized, real-time intelligent marketing initiatives. Additionally, it supports the multi-dimensional analysis of extensive customer data, delivering tailored insights and business intelligence. The platform enhances customer experience and effectively manages the customer lifecycle, which leads to improved customer loyalty, increased repurchase rates, and higher lifetime value while simultaneously reducing churn rates. By leveraging real-time insights, companies can provide superior customer service and foster stronger relationships with their clients. Overall, NEXUS not only transforms marketing strategies but also significantly impacts overall business performance.

Businesses possess the necessary data to genuinely comprehend their customers, yet many struggle to derive meaningful insights from it. Even fewer are adept at utilizing these insights to tailor experiences in real-time. A select group—the forefront leaders in customer engagement—can extend that real-time personalization across various channels, customer journeys, and business sectors. Position yourself among the elite in customer engagement. Harness your existing data, technological capabilities, and communication avenues to craft remarkable experiences with our integrated cloud engagement solution, CSG Xponent™. Xponent merges a powerful customer data platform, top-tier customer journey orchestration, and analytics with effective omnichannel communications all within a single framework. By utilizing Xponent, organizations can provide tailored, anticipatory, and proactive customer interactions that enhance business results, accelerate value delivery, and mitigate risks. Ultimately, this comprehensive approach empowers businesses to foster deeper relationships with their customers and drive sustained growth.

As a frontrunner in the realm of Customer Data Platforms (CDP), Fraud Data Platforms (FDP), and Customer Data Management (CDM) Solutions, we understand that businesses leveraging data effectively gain a significant edge over their competitors; they simply need the appropriate tools to access the right information at the perfect moment. Our innovative data solutions empower users to seamlessly collect, contextualize, and activate information, thereby providing complete autonomy to utilize data for making informed business choices. With Celebrus' integrated security and privacy features, you can say goodbye to the lengthy processes of demonstrating compliance. Engage with your customers in real-time, akin to face-to-face sales interactions, as you capture, contextualize, and activate audience data to create tailored experiences that resonate with them. Additionally, we help safeguard your customers against online fraud and financial crimes by recognizing fraudsters through their distinct behavioral patterns. Furthermore, enhance the overall customer experience through seamless, unobtrusive, and continuous authentication methods that build trust and reliability. Ultimately, our solutions are designed not just to respond to data needs, but to anticipate them in a rapidly changing digital landscape.

Consolidate your client, prospect, and lead information into a single, cohesive platform. By aggregating data from various systems and campaign tools, you can create a comprehensive view of your customers that is accessible across the organization, ensuring you have an integrated, 360-degree perspective that complies with GDPR regulations. With the PRDCT Audience Builder, leverage this unified customer information to craft omnichannel marketing campaigns that enhance your overall marketing performance. The PRDCT applications streamline the process of achieving your customer data objectives, whether it's through customer segmentation, personalized content delivery, or boosting your marketing effectiveness. We simplify the challenging task of centralizing your customer data from diverse sources, allowing you to spend more time understanding, engaging, and activating your customers. Additionally, PRDCT systematically gathers individual consent from all your data sources, merging this into a set of customer permissions and preferences that adhere to GDPR standards. This ensures that your marketing efforts are not only effective but also ethically sound and legally compliant.

Leadgence offers an advanced tagging system that allows you to generate precisely targeted lists, ensuring you achieve the best lifetime value while minimizing acquisition costs. Utilize our rich data to craft bespoke outbound campaigns and enhance your inbound traffic effectively. Concerned about outdated information? With our weekly comprehensive data refresh, we guarantee that your data remains current, reflecting the most up-to-date tags for each company. Timing is critical; when potential clients start searching for solutions online, you've already missed your chance. It is essential to engage with businesses when they are facing challenges that your services can address. Leadgence's specialized buying intent engine meticulously examines numerous external data points to identify prospective clients who are poised to make purchases well ahead of the competition. Additionally, effortlessly augment your leads with high-resolution external data to facilitate informed lead routing and prioritization. In doing so, you position your business to seize opportunities before they slip away.

Allow our advanced AI technology to assist you in embracing a data-centric strategy that streamlines personalized interactions throughout every stage of your customer journey. Attract new clientele through various channels such as Point of Sale registrations, in-person lead captures, referrals, and online sign-ups. Utilize AI-enhanced lead management systems to effectively capture walk-in leads and elevate sales performance. Register on our commerce platform, mobile applications, or additional channels with ease. Synchronize customer data derived from POS transactions for a unified overview. Leverage an AI-driven customer data platform combined with analytics to optimize your outreach. Engage potential customers through social media platforms and generate leads from endorsements by existing clients. CASA is designed to support you in executing your customer engagement objectives and success strategies, setting you on a trajectory toward sustainable growth. Our customizable and scalable loyalty solution empowers brands to forge closer relationships with their customers. Focus on your most valuable clientele and aim to enhance their lifetime value. Additionally, seamless integration with third-party applications ensures that your systems work in harmony. With these tools at your disposal, you can craft a more meaningful and effective customer experience.

Envision a Customer Data Platform (CDP) tailored exclusively for your needs, addressing your objectives in marketing, sales, and post-sale activities, all powered by trustworthy, compliant, and real-time data. This comprehensive 360° perspective of your customer enables swift access to their entire history, including profile details, contact information, interaction records, purchase history, and any subscribed offers. By consolidating all customer interactions with your brand into one intuitive interface, you can enhance your customer relationships and engagement strategies. To achieve this holistic view, we gather and integrate all your customer data into a singular repository, irrespective of varied data sources or their volumes. Our expertise of over 30 years in data quality ensures that all your information—such as names, addresses, phone numbers, emails, loyalty cards, preferred stores, and product purchases—are meticulously reconciled. You can effortlessly send emails, SMS, or promotional offers, and utilize our querying tool to create targeted audiences, delivering precise messages regardless of the size of your data. Ultimately, this streamlined approach not only improves operational efficiency but also fosters stronger connections with your customers.

The Customer Data and Experience Platform (CDXP) enables the monitoring of customer and prospect interactions across a variety of channels, including email, SMS, social media, CRM systems, call centers, mobile applications, and websites. By leveraging the CDXP, businesses can aggregate extensive customer data and convert it into actionable insights that inform strategic decisions throughout the customer journey. Additionally, it allows for the simultaneous assessment of the impact of various marketing initiatives using data-driven analytical models. This platform serves as a comprehensive software solution, facilitating the management of a cohesive, centralized customer database that is accessible from any operational system. Data sourced from numerous touchpoints can be integrated into a detailed 360° customer profile within this persistent database. The creation of such a profile involves the aggregation of data from diverse origins, followed by cleaning and consolidation to ensure accuracy and relevance. Thus, the CDXP not only enhances customer insights but also streamlines the marketing process significantly.

Roialty is an innovative solution for customer profiling and digital loyalty marketing, utilized by global brands and agencies to transform previously useless anonymous data into customers who are loyal for life. Its adaptable features allow for the creation of interactive journeys that focus on profile-driven strategies designed to enhance customer loyalty and retention, while also delivering essential metrics to assess the ROI of marketing efforts. By leveraging social customer segmentation, it adds crucial dynamic attributes and insights to enhance marketing segmentation capabilities, ensuring an exceptionally personalized customer experience. This comprehensive approach not only fosters loyalty but also empowers brands to make data-driven decisions that optimize their marketing strategies.

Launch highly targeted marketing campaigns swiftly by leveraging your cloud data warehouse without the stress of storage costs, data access limitations, and reliance on engineering support. This approach allows you to operate at double the efficiency while reducing costs by 75%, resulting in a remarkable fourfold increase in return on investment. Utilize our intuitive visual builder to craft adaptable and impactful user segments for executing your ideal marketing strategies. Experience a pricing structure that is not only budget-friendly but also scales effortlessly alongside your expanding customer data requirements. Concerns about data volume will be a thing of the past as you gain access to comprehensive backfilled data, allowing for the development of thorough customer profiles that enhance engagement. Design insightful segments based on a complete 360-degree view of your data housed in the warehouse, enabling limitless possibilities. Bypass the cumbersome initial integration process by connecting directly to your Customer Engagement Platform (CEP) and start your campaign journey immediately. This way, you can minimize reliance on your data team for constructing complex and potentially faulty pipelines, allowing them to focus on areas where their expertise truly adds value. The freedom to innovate and execute is now in your hands.

Coho AI platform and the operating system powered by artificial intelligence integrate seamlessly with existing B2B SaaS to provide a comprehensive analysis of all interactions the user has with the product. Coho AI creates actionable and understandable insights that help foster product-led growth.

Beyond just intent and engagement, BambooBox pinpoints six unique signals to help you identify your most valuable customers. Utilizing a 6-D account scoring system, it organizes all your funnel data into a prioritized buying journey. This approach enhances the predictability of your pipeline while accelerating funnel velocity based on solid data insights. Gain actionable intelligence derived from successful activities, allowing you to concentrate on innovative strategies and effectively plan your go-to-market initiatives. Achieve your objectives with pre-defined next-best actions, freeing up time to either report on your successes or celebrate achievements with your team. Furthermore, uncover essential leading indicators, keywords, and insights that will deepen your understanding of your Ideal Customer Profile across six dimensions, ensuring you are always one step ahead in your strategy. This comprehensive analysis empowers you to make informed decisions that drive lasting customer relationships.

Weborama, a trailblazer in semantic artificial intelligence within the AdTech sector in France and across Europe, is tackling the emerging technological challenges encountered by agencies, publishers, and advertisers in the realm of digital advertising, all while ensuring a respectful interaction with online users. Their Marketing Platform features a proprietary and secure technology that leverages all available cookieless and interconnectivity capabilities within increasingly intricate ecosystems. As a Hybrid DMP/CDP, this platform enhances user qualification, aiming to boost the effectiveness of digital advertising and direct marketing campaigns over the long term, while maintaining the privacy of internet users. By prioritizing user confidentiality, Weborama positions itself as a trusted partner in the evolving landscape of digital marketing.

Attain enhances your operational efficiency by enabling you to collect insights, activate advertising, and assess results all in one centralized platform. You can gather valuable information about your customers, including their identities and their purchasing behaviors across different times and places. With the ability to combine thousands of customer characteristics, you can create tailored audience segments and deploy media across various prominent demand-side platforms, supply-side platforms, and social media avenues. By analyzing your audience's transactions, you can effectively demonstrate results and gain a comprehensive understanding of your return on ad spend and conversion rates. Unlike other platforms that may fall short in terms of depth, range, and clarity, Attain offers access to consumer-approved transaction data that can significantly impact your business outcomes. You can create customer profiles based on various factors such as interests, demographics, life stages, brand loyalties, and previous purchases, ensuring a more targeted approach to your marketing efforts. This comprehensive data-driven approach ultimately empowers businesses to make informed decisions and optimize their marketing strategies effectively.

Transform your business with innovative and flexible AI-driven solutions that surpass conventional methods while enhancing the precision of your scoring process through our advanced predictive technology. We provide distinct and reliable online behavioral insights into customer actions. Braight's AI-powered customer segmentation tool is designed to offer profound understanding of your customers' behaviors through sophisticated segmentation and predictive analysis of extensive online behavioral data. This solution aims to elevate revenue from cross-selling endeavors by pinpointing which clients are most likely to engage. Furthermore, our optimized segmentation approach empowers clients to more effectively categorize and target their audiences, facilitating a higher degree of message customization and, as a result, improving response rates for digital marketing campaigns. By leveraging these solutions, businesses can gain critical insights into the historical, current, and anticipated behaviors of their customers, ultimately driving smarter decision-making and enhanced customer engagement. Embracing these AI technologies not only streamlines operations but also fosters a deeper connection with your audience.

Our technology focuses on driving business outcomes, placing our partners' strategic goals at the forefront of the customer insights we provide. Gain a deeper understanding of your customers on a household basis, uncovering behavior trends, demographics, and values to tailor solutions that truly resonate with them. Expand your customer base and cultivate lasting relationships. Enhance your channels for more efficient targeting and outreach efforts. Facilitate greater enrollment in advantageous programs like paperless billing, evaluate customer risk, and foresee payment behaviors at the household level. Our customer intelligence platform democratizes AI-driven insights for business users, eliminating the need for data management skills. Consequently, BlastPoint becomes the preferred choice for business teams aiming to gain a comprehensive understanding of the communities they serve, ultimately fostering stronger connections and driving growth. By leveraging our platform, organizations can make informed decisions that align with their customers' needs.

Proem Sports stands out as a premier Customer Data Platform (CDP) specifically designed for the sports sector. This innovative platform allows rights holders to integrate multiple fan data sources into a singular, all-encompassing system. By utilizing Proem Sports, you can generate in-depth individual fan profiles and create precisely targeted segments informed by behavioral, transactional, and demographic insights. Such segmentation empowers you to launch personalized marketing initiatives that truly resonate with your fanbase, ultimately boosting engagement and fostering loyalty. Our platform not only facilitates interaction with the fan community but also enables the monetization of zero-party, first-party, and third-party data, cultivating stronger connections with your audience. With Proem Sports, you have the capability to: Seamlessly consolidate and convert your fan data into actionable strategies. Design captivating experiences that enhance fan interaction. Establish a brand identity that resonates with both your fans and partners alike. Furthermore, our tools allow for continuous optimization of your marketing efforts, ensuring sustained growth and engagement over time.