Best Customer Data Platforms (CDP) of 2025 - Page 7

Integrate your customer's interactions across various platforms and channels to ensure a personalized experience regardless of the point of contact. By utilizing Raptor’s Merchandising Center, you can transform your recommendation modules into valuable advertising spaces on your selected channels. This strategy allows you to enhance visibility for specific products, strategically placing them within the customer’s view to merge relevance with promotion. Moreover, you can offer real-time personalized product suggestions that contribute to a distinctive shopping experience. As a result, this approach can lead to an increase in basket size, order value, revenue per visit, and an overall enhancement of the customer experience. Additionally, sending highly personalized emails featuring product recommendations tailored to each individual can further strengthen customer engagement and loyalty.

We create AI-driven prescriptive analytics applications hosted on the cloud, specifically tailored for customer-focused enterprises. Our primary emphasis is on leveraging AI to transform analytics in ways that surpass traditional human capabilities. The influence of AI on modern business practices is undeniable and significant. By combining your data with our advanced AI and prescriptive analytics solutions, we have the potential to fundamentally change your business operations and enhance your customer interactions in ways that human effort alone cannot achieve. In today's marketplace, where consumers seek not only products but also memorable experiences, succeeding in retail necessitates recognizing and catering to each customer's individuality. If you find yourself limited in executing certain marketing initiatives currently, exploring a Customer Data Platform (CDP) might be a worthwhile consideration to elevate your strategies. Moreover, this approach can help you unlock new insights into your customer base, enabling more personalized and effective marketing efforts.

Releva stands out as a premier customer data platform tailored for both B2B and B2C eCommerce. It integrates a robust engine for forecasting product demand and cash flow with an advanced positioning and recommendations system designed for omnichannel environments, facilitating over double the growth year-on-year. In today's climate, where customers are increasingly aware of how their personal data is collected and utilized, Releva adopts a data-centric strategy that automates growth and boosts revenue. By allowing customers to share their data exclusively with brands they trust, businesses can provide distinctive personalized experiences and product offerings across all channels. The platform enables the storage and analysis of eCommerce customer data based on events, allowing for the prediction of intent and tailored product recommendations that resonate with visitors. At the core of the system, artificial intelligence drives industry-leading personalization and recommendations at every stage of the customer journey, ensuring a seamless and engaging experience. As a result, companies can foster deeper relationships with their customers while maximizing the potential of their data.

Trunomi stands out as the premier Data Privacy platform for enterprises seeking more than a standard compliance solution. Our advanced technology is favored by organizations for privacy adherence, as we uniquely deliver extensive solutions without the need to view, duplicate, or retain any personally identifiable information (PII) managed by your company. Rather, Trunomi relies solely on metadata to facilitate seamless Privacy Services, ensuring a rapid and secure implementation that embodies a true Privacy-by-Design approach. You can automate necessary actions for any datasets once defined time periods elapse, based on your specified rules. Additionally, our platform allows for the synchronization of personal data records across various databases and systems, merging them into a unified record. With Trunomi, you can visualize the flow of data across systems, partners, and international borders, while accurately mapping its storage locations. Gain insights into the final destinations of source data within your organization, as well as its points of replication and transfer. Furthermore, this level of transparency empowers businesses to maintain control over their data privacy, enhancing trust with customers and stakeholders alike.

Through a strategic alliance, EPICA has transitioned its prediction platform to Azure, the cloud solution provided by Microsoft, which allows our clients and suppliers to access EPICA’s powerful data science tools securely and instantly. Businesses are leveraging the EPICA Platform along with Sophia® AI to stay ahead of their rivals effectively. Our seamless implementation process enables you to easily merge with your existing technological infrastructure. By recognizing patterns, you can foresee your customers' future purchasing behaviors with remarkable precision. Gain insights into the likelihood of each shopper making a purchase or even create your own audience to evaluate their propensity to act on specific products. This personalized approach enhances the customer experience, rewarding them for the data they provide. Offer a unified and engaging experience across both your physical store and digital advertising campaigns. The key to achieving such precise predictions lies in the rich quality and volume of data that feeds into the AI engine's learning process, which continuously improves its predictive capabilities. By harnessing these insights, companies can foster stronger relationships with their customers.

Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.

Encourage your clientele to willingly share their data in exchange for tailored offers that reflect their genuine interests, financial conditions, and purchasing habits. This strategy not only helps in attracting new customers but also boosts the engagement of your current ones. By providing sustainability rewards, you can enhance customer loyalty and retention. Additionally, collecting valuable data insights will enable you to personalize experiences and leverage AI effectively. This approach can lead to new revenue streams while improving your capabilities in cross-selling and upselling. Furthermore, it serves as a protective measure against competitors in your market. Our "innovation as a service" model conserves your resources, offering 100% performance marketing that hinges on spending behaviors and data-driven audience insights. We utilize advanced encryption and security technologies, ensuring a comprehensive platform managed entirely for you, with no need for technical implementations on your end. Our operations are guided by principles of kindness, mastery, honesty, reliability, and mutual respect, empowering your customers to take ownership of their data through a 100% explicit opt-in process. This not only fosters trust but also establishes a strong foundation for a mutually beneficial relationship.

Perx Technologies, based in Singapore, is pioneering a Lifestyle Marketing SaaS Platform designed to assist large enterprises and digital-native businesses in evolving from a focus on fleeting transactions to fostering ongoing and meaningful interactions with customers in today’s digital landscape. This innovative platform empowers businesses to effectively influence and stimulate customer behaviors. The process of rewarding these behaviors with tailored incentives has become remarkably streamlined! Companies are eager to establish mobile-first revenue streams by transitioning into two-sided marketplaces. Through the Perx Lifestyle Marketing Platform, businesses can revolutionize customer engagement, set up a commerce marketplace in under 30 days, and position themselves as formidable contenders in the mobile-first advertising technology arena. Serving numerous prominent regional and global brands, this platform allows organizations of all sizes to capitalize on customer interactions by crafting personalized, engaging, revenue-generating digital experiences that resonate with millions of consumers worldwide. As businesses continue to adapt to the rapidly changing digital economy, the importance of such platforms will only grow.

Mininglamp's Customer Data Platform (CDP) unifies consumer information from various marketing, sales, and service channels, enabling businesses to enhance their overall customer experience. This robust, all-in-one system facilitates data access, governance, modeling, and services, allowing enterprises to recognize and link customers across multiple devices and platforms through the use of Super IDs. By doing so, it streamlines the process of achieving superior customer experiences in marketing, sales, and service areas while enabling efficient centralized customer management and operational workflows. Additionally, the platform features a comprehensive data aggregation center that serves as a governance hub, offering scalable solutions to enterprises without sacrificing performance or stability. Drawing from years of insightful analysis and collaboration with leading clients, it formulates marketing data models based on industry expertise. Moreover, it effectively addresses a wide range of business scenarios by leveraging its extensive interdisciplinary experience in data management and application. This versatility ensures that Mininglamp's CDP remains a valuable asset for businesses looking to optimize their customer interactions and operational efficiency.

You can rely on BSI to safeguard your company's most valuable asset: customer information. With BSI CDP, you gain a comprehensive understanding of both your leads and customers. By breaking down your data silos, you can gather and centralize information from various systems. This process establishes a solid groundwork for tailored omnichannel marketing efforts. A well-organized database is essential for any effective digital transformation. It is crucial to blend, unify, and store large volumes of data from diverse sources in a structured manner. BSI CDP captures real-time data from multiple origins, enhances it, and provides access to other systems through a unique key, facilitated by its interfaces and standard connectors. Enjoy the benefits of robust data management in the cloud, which offers high performance at a low cost. Alternatively, if you prefer, you can manage it all within your own data center, giving you the flexibility to choose what works best for your organization. This adaptability ensures that your data management solutions align perfectly with your business needs.

Enhance customer experiences with full transparency through infrastructure-as-code solutions. Blotout's SDK equips businesses with familiar analytics and remarketing capabilities while prioritizing top-notch privacy for users. Designed to comply with GDPR, CCPA, and COPPA right from the start, Blotout’s SDK leverages on-device, distributed edge computing to conduct analytics, messaging, and remarketing without compromising personal data, device identifiers, or IP addresses. Achieve comprehensive customer insights by measuring, attributing, optimizing, and activating customer data with total coverage. It is the only platform that seamlessly integrates the entire customer lifecycle by consolidating event data along with both online and offline sources. Cultivating a trustworthy data relationship with customers fosters loyalty and ensures adherence to GDPR and other international privacy regulations, thereby enhancing your brand's reputation.

ODAIA's MAPTUAL comprehensively analyzes the entire customer journey, employing advanced analytical technologies, artificial intelligence, and machine learning to provide pharmaceutical commercial teams with real-time predictive insights. This equips them for precise targeting, enhances resource allocation, and fosters commercial flexibility, all encapsulated in a single software as a service (SaaS) solution that seamlessly integrates with existing purchased data. Acting as a customer insights platform, MAPTUAL amalgamates information from various internal and external sources for a holistic view. Utilizing distinctive and proprietary algorithms, it generates immediate predictive insights for sales and marketing personnel, enabling them to optimize their resource deployment and craft tailored customer interactions. Furthermore, it allows for the refinement of customer targeting based on market influences and real-time adjustments, ensuring that the right message reaches healthcare professionals through the most effective channels for an unparalleled customer experience. Ultimately, MAPTUAL empowers teams to not only measure and optimize their strategies but also to continually enhance engagement with hyper-personalization at its core.

Introducing a comprehensive Customer Data Platform (CDP) that continuously collects and qualifies data to create a holistic 360º view of your customers. We integrate directly with your data sources, populate our Data Lake, and refine it in our Data Hub, enabling us to design intuitive dashboards and analytical templates that enhance your client communication. All of this is conveniently packaged within a single Zoox solution, featuring ELT capabilities with over 150 native connections. You can initiate a data pipeline in just minutes, ensuring that your information remains reliable and current. Our solution incorporates the Data Build Tool (DBT) for transforming your data seamlessly. Additionally, you can enrich your insights by merging your data with market analyses, accessing over 200 variables, and exploring company inventories. Furthermore, our platform allows you to connect with partner APIs for even deeper insights. Utilize our ready-made analytics templates that cover various areas from shop performance to risk assessment, and if you need a tailored template, we’ll customize it for you and integrate it into your data pipeline seamlessly. This all-encompassing approach not only streamlines your data management but also empowers you to make informed decisions based on accurate analytics.

From the very beginning, anticipate future value with Retina, the innovative customer intelligence platform that offers precise customer lifetime value (CLV) insights early in the customer acquisition process. This tool enables real-time optimization of marketing budgets, enhances predictable repeat revenue, and strengthens brand equity by providing the most reliable CLV metrics available. By aligning customer acquisition strategies with CLV, businesses can improve targeting, increase ad relevance, boost conversion rates, and foster customer loyalty. It allows for the creation of lookalike audiences based on the characteristics of your most valuable customers, emphasizing behavioral patterns over mere demographics. By identifying key attributes that correlate with conversion likelihood, Retina helps to reveal the product features that drive desirable customer actions. Furthermore, it supports the development of customer journeys designed to enhance lifetime value and encourages strategic adjustments to maximize the worth of your customer base. By analyzing a sample of your customer data, Retina can generate individualized CLV calculations to qualified clients before any purchase is necessary, ensuring informed decision-making right from the start. Ultimately, this approach empowers businesses to make data-driven marketing decisions that lead to sustained growth and success.

The Dutch-originated customer data platform, Nominow, collects touchpoint data from any operational source within your organization. It consistently enhances and develops customer profiles into a singular data repository, which proves invaluable for any marketing initiative, event, or customer engagement you wish to pursue. Since each organization possesses its own tailored marketing technology stack, every implementation of Nominow is distinct. We collaborate with your team to evaluate the existing circumstances, contextual factors, and strategic goals for which Nominow will be utilized. This includes a thorough analysis of customer data sources and applications, the IT landscape, and particular requirements. Your Nominow setup is customized to align perfectly with your unique situation and needs. Our focus is on empowering you to manage your customer data effectively, ensuring that you have access to truly actionable insights whenever required. Typically, the process of implementing Nominow spans a duration of 6 to 8 weeks, allowing for a swift integration into your operations. This timeline ensures that your organization can quickly begin to leverage the full potential of its customer data.

NBCUniversal One Platform™ offers high-quality content that captivates viewers, shapes cultural trends, and cultivates dedicated fanbases globally. With our compelling and varied narratives, we engage almost 700 million adults each month*, providing our advertising partners the opportunity to link with top-tier content and target their ideal audience across multiple devices. This extensive reach not only enhances brand visibility but also fosters deeper connections with consumers.

By utilizing IBM Master Data Management (MDM) on Cloud for both customer and product data, organizations can confidently trust and govern their information while benefiting from versatile deployment models. This approach enables faster workflows, easier scalability, and cost reduction. The fully managed solution facilitates rapid experimentation and innovation without the burden of administrative and infrastructure challenges. Furthermore, it lowers the initial expenses associated with new projects and mitigates risks through affordable entry points and subscription-based licensing options. With quicker provisioning and deployment of Master Data Management, businesses can allocate more resources toward developing new solutions and fostering innovation. Additionally, IBM Master Data Management on Cloud ensures high availability and enhanced user experience with its optimized infrastructure. Its customizable hardware and software framework is built on the reliable IBM Spectrum® Protect technology, allowing companies to migrate all or portions of their MDM workloads to the cloud seamlessly. This flexibility ultimately empowers businesses to adapt and thrive in a data-driven landscape.

To effectively manage your inventory, along with customer and order information, you require a real-time overview presented through a user-friendly interface that can be accessed from both sales counters and mobile devices. Specialized tools not only facilitate recommendations for cross-selling and upselling but also help streamline processes for inventory management and task coordination, while offering versatile fulfillment options—like curbside pickup, in-store collection, and shipping from the store—along with returns management across various channels. The IBM Sterling Store Engagement platform empowers your store staff to deliver seamless omnichannel services, covering fulfillment, inventory oversight, task coordination, and customer support. Enhance the shopping experience by providing tailored recommendations that encourage additional purchases. Furthermore, obtain precise inventory location data and benefit from an efficient picking, packing, and shipping or collection process. Additionally, you can oversee and regulate employee activities and tasks, while also allowing for the convenient purchase and checkout of items in-store, eliminating the need for customers to wait in line. This comprehensive approach not only boosts operational efficiency but also significantly enhances customer satisfaction.

Qinship empowers Salesforce users to harness their customer data effectively, creating highly targeted audiences instantly. By utilizing a single platform, businesses can boost their revenue while optimizing advertising costs. This sophisticated e-commerce marketing solution allows B2C firms to gain profound insights into their customers and foster brand loyalty. With its secure, scalable, and cloud-based infrastructure, Qinship enables e-commerce companies to accurately identify, segment, and evaluate customers in real-time, ultimately enhancing customer lifetime value and loyalty. Marketers using Qinship can engage with their audience in a highly relevant manner, achieve clear attribution for their media expenditures, and offer a more tailored experience to both customers and potential clients. This comprehensive approach not only streamlines marketing efforts but also drives sustainable growth for businesses.

Verix’s decision engine enables business professionals to blend human intuition with artificial intelligence, harnessing a diverse range of customer information – including historical, factual, and predictive data – to create effective strategies and implement them with scientific precision. This approach fosters a tailored customer interaction experience characterized by remarkable accuracy and clarity, achieving unprecedented time-to-value. Early implementations of Tovana have shown promising results, revealing a 20% increase in revenue attributed to enhanced customer interactions and a more robust brand market presence, as evidenced by rising sales figures and lower HCP turnover rates. Designed to promote autonomy, Tovana empowers teams to work more efficiently while reducing reliance on external resources. By providing your sales team with insights that enhance transparency and understanding, you can ensure that they are equipped to engage each HCP with customized messaging that addresses their specific needs, delivered at the most advantageous moments. This transformative capability not only optimizes sales interactions but also strengthens customer relationships over time.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

Effectively overseeing your sales pipeline is essential for any organization. By monitoring the stage of each prospect within the pipeline and reviewing the activities that have occurred, you gain both structure and insight into the effectiveness of your sales team. With our lead generation tool, you can pinpoint which companies visit your website and when. This lead data can then be seamlessly integrated into your sales processes within our platform. Constructing and sending marketing campaigns across various channels becomes straightforward, allowing you to engage your customers in a tailored manner. Understanding the origins and paths of your visitors on your website is crucial for profiling your customer demographics. Regardless of whether they accessed your site through an email, a link, or a search engine, our tracking capabilities enable you to determine which channels yield the best results. Furthermore, our solution accommodates both B2C and B2B clients, eliminating the need for multiple systems, processes, and reports. This unified approach streamlines your operations and enhances overall efficiency in managing customer relationships.

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Narrator represents a groundbreaking method for handling data, providing answers to any inquiry without the need for creating new models or modifying SQL. While other data companies focus on assisting with the development and management of models and tables, we completely eliminate that requirement. Narrator simplifies the process by modeling each business concept once, utilizing any source data in your warehouse, all organized within a single time-series table. Constructing each model takes only five minutes, and once established, it remains valid for answering new questions without necessitating additional adjustments. This means that new inquiries or metrics can be addressed without any further data preparation. Every business concept can be queried, analyzed, visualized, and interconnected seamlessly, all without SQL, leveraging any data available in your warehouse. At Narrator, we prioritize security, integrating it into every step of our development process rather than treating it as an afterthought. By fostering an environment where your team feels encouraged to pose an endless array of follow-up questions, we cultivate a culture that stimulates curiosity and empowers the business to explore, adapt, and innovate continuously. This approach not only enhances data accessibility but also drives collaborative growth across all departments.

Mindbox, an international cloud-based SaaS company for marketing automation SaaS, offers a holistic and automated customer data platform (CDP). It has rich integrated marketing functionality and is designed to help B2C midsize and large businesses increase customer conversion and retention. The platform merges customer data from offline, online and mobile sources to create unified customer profiles. It allows marketers to analyze and segment data to manage multi-channel promotions, ads, loyalty programmes, web&mobile personalization options, and to manage multichannel campaigns from a single user-friendly interface.