Best Customer Data Platforms (CDP) for Mid Size Business - Page 6

Scale-e is an agile platform that collects valuable information about customers' interactions with brands. We cleanse and transform customer data from every source and manage privacy management to create consistent customer profiles for B2C and B2B. This allows us to orchestrate omnichannel CX and distribute marketing or loyalty programmes. We also harness customer insights to lower the cost of customer acquisitions and retention.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Unlock actionable insights through AI-driven customer analytics and business intelligence. Today's consumers have come to expect brands to recognize their individual preferences and needs. Capillary Insights+ provides you with an in-depth understanding and essential insights into consumer behavior and likes. Given the multitude of interaction channels available, tracking consumer engagement with your brand can be challenging. Collect data from every point of contact to achieve a holistic 360° view of your customers via a Consumer Data Platform. This process enables you to gather information across various channels, clean and deduplicate consumer records, and enhance these records based on every interaction. By obtaining a comprehensive overview of each customer, including their transactional and behavioral activities across all channels, you can improve conversion rates with tailored messaging and experiences. Leverage demographic and behavioral segmentation from CDP data to create personalized interactions that resonate with each consumer. Ultimately, understanding your customers on a deeper level can significantly enhance brand loyalty and satisfaction.

Brainbase Assist allows companies to manage all licensing, partnership, and sponsorship agreements from end-to-end on a single platform. Track important metrics such as total sales, royalties and rights availability, upcoming events, notifications, and more. - Compare progress between partners, products, categories and territories to identify issues before they become critical. - Create customized dashboards and generate reports that reflect the most important metrics to you - View, upload and track sales reports and royalties performance in one place. - Reduce human error by automating sales and royalty calculations that are based on contract terms.

Accelerate your growth with our comprehensive marketing solution. APSIS One offers a budget-friendly and user-friendly platform equipped with built-in tools for Email, Marketing Automation, SMS, Website Personalization, E-commerce, and more. This platform features an easy-to-navigate collection of resources tailored for marketing automation, email, website management, and SMS communication. We deliver an advanced Customer Data Platform that is seamlessly integrated and designed for digital marketers. Our team of digital specialists is always available to assist you, hosting training sessions and events aimed at helping your business thrive more rapidly. Enhance your digital marketing efforts by connecting your CRM or CMS to our versatile platform. Our dedicated local support teams are prepared to address your inquiries in your preferred language, whenever you require assistance. Furthermore, we collaborate with top-tier technology providers and agencies to develop the ideal solutions tailored to your needs, ensuring your marketing strategies are both effective and innovative.

iKala CDP serves as a powerful Customer Data Platform designed to consolidate a holistic view of every customer. By utilizing AI, businesses can enhance each interaction with their clientele, ensuring that every engagement is impactful. To boost conversion rates and drive revenue growth, it is essential to address the rising costs associated with acquiring user information, which can lead to a diminishing return on investment. Simultaneously, prioritizing customer experience becomes crucial in this scenario. As the first company recognized for Google Marketing Analytics Expertise, we provide e-commerce businesses with the tools needed to develop targeted marketing strategies aimed at attracting and retaining high-value users. Ultimately, effectively balancing cost management with exceptional customer experiences can lead to sustainable business growth.

Create a comprehensive understanding of your customers to provide them with the smooth experiences they desire. Establish consolidated customer profiles, highlight relevant information, and integrate all your data seamlessly on a single platform. Link your various data sources to a centralized hub for safe and efficient data sharing. Facilitate connections between applications and Salesforce organizations, ensuring that data flows effortlessly across all your cloud services. Allow your systems to identify each customer through a singular, reconciled profile. Equip data stewards with the tools necessary to adhere to regulatory requirements. Ensure that you deliver seamless interactions by accessing contact profiles and customer information from different organizations. By utilizing a unified customer profile, you can foster personalized engagement across all your cloud environments while enhancing customer satisfaction and loyalty. This holistic approach ultimately transforms the way you interact with your customer base.

Syntasa introduces a revolutionary web application designed specifically for digital experts, allowing teams to seamlessly integrate first-party behavioral data with enterprise information. This self-service platform empowers users to create and implement tailored models, operate within a private cloud environment, and engage across multiple channels, enhancing the overall digital experience. With its user-friendly interface, Syntasa makes it easier than ever for digital professionals to harness the power of their data.

eWards is a software-as-a-service (SaaS) platform designed to help business owners comprehend their customers' needs, connect with them through various channels, and enhance revenue by optimizing customer metrics. Having partnered with over 1,000 businesses, we recognize that many growing entrepreneurs often lack the time or resources to concentrate on their customers' experiences. To tackle these obstacles, we offer a straightforward solution that not only outlines their customers' journeys but also actively engages them to boost profits. At eWards, we appreciate that our clients prefer to dedicate their efforts to making well-informed, strategic decisions rather than managing daily operations, which is why we've created a customizable reporting module, a sophisticated automated customer engagement system, and a unified CRM. Additionally, we have developed one of the most versatile and feature-rich engagement tools available, enabling our clients to connect with their customers in groundbreaking ways. This commitment to innovation positions eWards as a valuable partner in driving business growth and customer satisfaction.

Oyster transcends the typical role of a customer data platform (CDP) by being recognized as the world's first customer insights platform (CIP). Its fundamental focus is on the customer, positioning it as a "data unifying software." When incorporated into an enterprise's martech stack, it enhances the management of customer experiences at every interaction point, including marketing, customer service, and product development. By introducing agility to analytics within the organization, Oyster distinguishes itself from conventional customer relationship management platforms. It uniquely captures data from both online and offline customers, including those who remain anonymous. Furthermore, it aggregates enterprise data from a multitude of sources, ensuring that decision-makers have access to this information around the clock. Infused with AI technology, Oyster is equipped with advanced automation capabilities that significantly improve the efficiency of daily marketing operations. In contrast to other CDPs, the Oyster CIP not only integrates diverse data sources but also delivers actionable intelligence derived from various data points, allowing seamless integration across all business functions. This innovative approach ensures that organizations can respond rapidly and effectively to evolving customer needs and market dynamics.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Mindset-Insights & Digital Empathy Management System, known as whenwhyhow, represents a groundbreaking evolution in Customer Data Platforms (CDPs), concentrating on customer mindset analytics and leveraging actionable AI to foster loyalty, decrease churn, and enhance Lifetime Customer Value (LTCV). This innovative platform fills a crucial gap in digital customer service and business intelligence, offering a fresh perspective on actionable AI for customer service sectors and data-centric organizations seeking efficient methods to organize, store, and access their business data. With its seamless API-based integration, whenwhyhow connects effortlessly with your digital channels, CRM, and other data sources, ensuring a swift, user-friendly, and cloud-deployable experience. In sectors like Banking and Fintech, the availability of digital channels should harmonize with a deep understanding of customer mindset and empathetic interactions, making it possible to bring the essence of traditional "human touch" banking into the digital realm. This approach also allows for a comprehensive grasp of customer concerns related to insurance, their worries, and their sensitivity to competitors' pricing, ultimately driving a more personalized and effective service experience. By bridging the gap between technology and genuine customer connection, whenwhyhow can significantly transform the landscape of customer engagement.

Alchem-e integrates an intuitive dashboard that allows for command and control over the operation and the rapid setting up of automated processes. It also has an advanced workflow management system, which tracks activity, automates tasks and empowers people to use the information and tools they need to do their jobs more effectively. It is well-suited for service providers, in-house printing centers, and marketing organizations. It features a richly designed user interface and the insight tools necessary to manage document production, distribution, and maintenance. You can monitor your operations and keep in touch with customers through specific modules. Metrics provide quick and consolidated insights into key KPIs such as operational processing, omnichannel distribution, sales & financial performance, and more.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

To achieve a cohesive understanding of your audience, the initial move is to leverage the extensive data generated from your various media, events, and subscription products. By consolidating all this information, you can develop a unified perspective on your audience, which in turn will help maximize your financial prospects. With a complete insight into how your audience engages, your ability to track data effectively can lead to more informed marketing choices. Omeda empowers you to craft innovative products and platforms, beginning with well-defined audience segments and goals. Furthermore, we seamlessly integrate with your essential Adtech and CRM systems. By implementing strategies across your owned and operated brands and broadening audience engagement through omnichannel initiatives, you can boost revenue and enhance yield. Omeda is dedicated to addressing all your data-related queries and business challenges, even during late-night hours. Our expert support team is available around the clock to deliver exceptional service and optimize your overall experience, ensuring that you never feel alone in your journey toward audience engagement.

Integrate customer information from various online, offline, and third-party sources to develop a cohesive and dynamic real-time perspective of each individual customer. The Oracle Unity Customer Data Platform utilizes machine learning to recommend the most effective next steps within any current business workflows. It merges back-office and CRM data into a comprehensive 360-degree customer profile. By continuously collecting customer signals and updating the profile in real time, Oracle Unity ensures you have the latest insights about your customers at all times. Streamline and merge all your data sources—whether they are online, offline, or from first-, second-, and third-party origins—into a fluid and interconnected customer profile. Connect unique identities across multiple devices, channels, and platforms effectively. Leverage sophisticated privacy and identity management features to construct a unified and accessible profile. Furthermore, manage and enhance data quality by aggregating all information, including real-time behavioral signals, within a centralized repository, ensuring that your customer insights remain accurate and actionable. This comprehensive approach enables businesses to respond to customer needs more swiftly and effectively than ever before.

ValueCloud® offers a robust framework and repository designed to store and analyze critical customer value information, transforming it into actionable insights and valuable assets that can be utilized by various teams within the organization, including product managers, marketers, sales personnel, value engineers, professional services, and customer success teams. Understanding customer value is essential and represents the next necessary advancement in Customer Relationship Management, as authentic relationships with customers hinge entirely on the perceived value offered. However, existing CRM systems and other business platforms lack the functionality needed for effective customer value management. We assert that any organization aiming to transition to higher value and higher margin business models must treat customer value as a crucial strategic asset, which will not only foster competitive differentiation but also enrich discussions, establish trusted advisor relationships, and ultimately drive improved business outcomes. A focus on customer value management will enable companies to navigate the complexities of modern markets more effectively.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.

Mediarithmics serves as an innovative Customer Data Platform that empowers large enterprises to transform their growth strategies by redesigning consumer engagement on a large scale. Our platform facilitates real-time marketing personalization, enables audience monetization without cookies, and fosters flexible data collaboration, all through one integrated technological solution. By breaking down data silos across your organization, we allow marketing, monetization, product, and data teams to leverage insights effectively, ultimately enhancing the customer experience. This holistic approach ensures that every aspect of consumer interaction is optimized for maximum impact.

Zeta CDP+ offers marketers greater growth potential compared to traditional customer data platforms. By integrating all consumer data—both known and unknown—into a single, real-time, comprehensive view, it continuously transforms consumer behaviors into actionable marketing insights. The "plus" in CDP+ signifies our commitment to collaborating with innovative marketers to enhance revenue, create superior customer experiences, and facilitate digital transformation initiatives. This platform enriches data with over 2,500 intent and interest signals, along with identity resolution, syndication, and activation capabilities sourced from Zeta’s Data Cloud, providing a more actionable and immediate perspective on individual prospects and customers. Marketers can deploy tailored messaging that genuinely connects with their audience. Additionally, Zeta CDP+ stands out as the sole customer data management solution that offers up-to-the-minute interests and real-time intent signals, enabling quick activation that leads to increased engagement and improved outcomes. Ultimately, the ability to harness such dynamic insights is essential for staying competitive in today's fast-paced marketing landscape.

Customer Link, a product of PwC, serves as a customer data platform that integrates your data along with extensive third-party data from PwC to create a comprehensive 360° perspective of your clientele. Enhance customer experiences through unparalleled insights that typical platforms cannot provide. Ensure that your engagement is consistent and tailored across various channels and devices, effectively addressing your customers' needs. Experience a dynamic and complete customer profile that adjusts to shifts in demand and highlights actionable moments through call-to-action prompts. Leverage PwC’s AI and machine learning capabilities to construct a cohesive understanding of individuals, households, and essential consumer segments. Improve visibility into your spending, channel effectiveness, and customer interaction results, allowing you to identify potential wastages and uncover new avenues for high returns. This holistic approach not only maximizes your resources but also drives more strategic decision-making in your customer engagement efforts.

Defining the various first-party data segments that emerge as your business evolves can be quite challenging. Smart Segments™ empower you to strategically target your audience in the future with highly effective conversion campaigns that leverage both behavioral and contextual factors. AIM collects a wealth of valuable information, including geo-targeting, user behaviors, actions, timing, weather conditions, referral sources, language preferences, search queries, and URL histories. By simply integrating a small snippet of code into your website, AIM takes over the laborious task of enhancing the intelligence displayed on your dashboard. This approach offers an excellent foundation for initiating personalization at no extra expense. If you're considering replatforming your CMS or CRM, there's no need to worry; just ensure that AIM is implemented across all instances for seamless continuity. To effectively market your products and engage with customers, it is essential to have a deep understanding of who they are. Data that remains hidden within a CRM or analytics platform lacks actionable insights. AIM simplifies the process of delivering personalized marketing to your brand, making it accessible and efficient. With AIM at your side, you can confidently navigate the complexities of customer engagement and tailor your strategies to meet their unique needs.

Jitsu is available as open-source software under the MIT license, providing support for various deployment options such as Heroku, Docker, and Docker-Compose. Its user-friendly interface makes configuration straightforward and accessible for everyone. You can find a comprehensive list of supported destinations, which can either be data warehouses or external services with APIs. Jitsu ensures that data is delivered reliably; in the event that a destination experiences downtime, it retains the data in an internal persistent queue and will transmit it once the destination is back online. Additionally, Jitsu enhances data during the enrichment process through geo resolution, which identifies the user's geographical information such as country, city, and zip code based on their IP address. Jitsu Cloud serves as the SaaS version of our platform, incorporating all the features from the open-source variant while offering up to 250,000 events per month at no cost. This makes it an attractive option for businesses seeking scalable data solutions.

HealthVerity Consent is a cloud-based platform designed to assist organizations in overseeing and regulating consumer data-use permissions, ensuring adherence to privacy regulations across both internal infrastructures and external vendors. By providing a centralized approach to managing opt-in and opt-out preferences that are accumulated from various interconnected systems, it serves as the definitive reference for permissions. This solution not only notifies all consumer data source systems, whether they are within the organization or part of partner networks, about any modifications in consent permissions but also guarantees that all stakeholders remain informed with the most precise data available, simplifying compliance efforts. It effectively consolidates and reconciles individual consumer data permissions into one accessible location, facilitating a seamless integration of technology without disrupting current systems and workflows. Moreover, it enables the creation of a shareable and immutable record of consent permissions alongside consumer data requests, thereby enhancing transparency and accountability. Overall, HealthVerity Consent streamlines the management of consumer consent, making it easier for organizations to navigate the complexities of data privacy.

Integrate your customer's interactions across various platforms and channels to ensure a personalized experience regardless of the point of contact. By utilizing Raptor’s Merchandising Center, you can transform your recommendation modules into valuable advertising spaces on your selected channels. This strategy allows you to enhance visibility for specific products, strategically placing them within the customer’s view to merge relevance with promotion. Moreover, you can offer real-time personalized product suggestions that contribute to a distinctive shopping experience. As a result, this approach can lead to an increase in basket size, order value, revenue per visit, and an overall enhancement of the customer experience. Additionally, sending highly personalized emails featuring product recommendations tailored to each individual can further strengthen customer engagement and loyalty.