Best Free Customer Data Platforms (CDP) of 2025

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

OpenDQ is a zero-cost enterprise data quality, master and governance solution. OpenDQ is modularly built and can scale to meet your enterprise data management requirements. OpenDQ provides trusted data using a machine learning- and artificial intelligence-based framework. Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management 360 View of Customer Data Governance Business Glossary Meta Data Management

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize. Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.

ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Consolidated Platform— Pimcore provides a single, consolidated platform to manage all business information, reducing data silos and improving data reliability, by compounding PIM, MDM, CMS, DAM and eCommerce. Multidomain and Multivector— Pimcore delivers powerful control over a wide range of data assets, including product, customer and vendor information, across different organizations and industries. Content and Commerce— Pimcore is the only open-source experience management platform that seamlessly integrates content and commerce, without the need for third-party services. Multilingual— Pimcore provides multi-language support for CMS, eCommerce and PIM, to ensure a truly universal customer experience. B2B and B2C capability— Pimcore creates best-in-class eCommerce ecosystems to build outstanding B2B and B2C eCommerce omnichannel experiences. Agile and flexible architecture— Pimcore is a flexible and scalable platform, which can support fluctuating business needs and adjust to future demands. Universal connectivity— Data from any source can be integrated, accessed and consumed by Pimcore applications, business processes and users.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Automate your LinkedIn profile searches and imports to simplify prospecting. The first step in any business is to find and engage with the right people. Without proper automation, browsing social networks can be frustrating and time-consuming. In just one click, import in FULL (not just Name, Role) hundreds, if not thousands, of potential leads. LinkedIn will not track you and allow you to do more than regular users. You can view a profile and import it into your Jobin repository by simply enabling Auto Import. You can seamlessly merge everything, so you don't end up with duplicates. LinkedIn profiles are full of useful information. However, they don't always have all the answers. Emails, phone numbers and other social media profiles are often kept private or not mentioned.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

Effortlessly import marketing data into your preferred data warehouse or cloud storage solution, including BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, through our fully-managed ETL pipelines hosted in the cloud. Our comprehensive marketing data warehouse consolidates all your marketing information and delivers valuable insights, such as advertising performance, cross-channel attribution, content analysis, competitor intelligence, and much more. Additionally, our customer data platform facilitates real-time identity resolution across various data sources, providing a cohesive view of the customer and their journey. Electrik.AI serves as a cloud-driven marketing analytics software and an all-encompassing service platform designed to optimize your marketing efforts. Moreover, Electrik.AI’s Google Analytics Hit Data Extractor is capable of enhancing and retrieving the un-sampled hit-level data transmitted to Google Analytics from your website or application, routinely transferring it to your specified destination database, data warehouse, or data lake for further analysis. This ensures you have access to the most accurate and actionable data to drive your marketing strategies effectively.

Automated behavioral segmentation and customer journey mapping, coupled with comprehensive reporting, enable seamless list synchronization across platforms. Experience the capabilities of a data team right within an application, where you can address even your most intricate marketing inquiries. Effortlessly shift segments across various dates and customer demographics to uncover fresh opportunities for successful campaigns. Our customer segments can be easily integrated into platforms such as Klaviyo, Google, and Facebook, providing a unified source of truth without any coding required. By making data analytics approachable for every business owner, whether they are well-versed in data or just starting out, we empower organizations of all sizes to harness data in their quest for innovation. While I was part of the LinkedIn data team, our focus was on accurately targeting users for multiple campaigns during what we fondly referred to as "list pulls." This involved systematically ranking users based on predetermined criteria and their probability of purchasing targeted solutions. Through our efforts, we constructed extensive tables containing hundreds of millions of rows of data, showcasing the volume and complexity of the insights we managed. Such a robust framework not only enhances decision-making but also drives strategic growth across the board.

We empower leading global brands to connect with, engage, and gain insights from their users through interactive content and openly shared data. By fostering a mutually beneficial relationship with your audience, you can captivate them using compelling and valuable interactive experiences. Drive lead generation by presenting tailored offers and incentives derived from dynamically created user personas. Enhance user interaction, obtain real-time insights, and evaluate outcomes through our comprehensive dashboard and reporting tools, or leverage the expertise of our specialists! Effortlessly create and disseminate enjoyable, engaging, and unobtrusive interactive content that fits seamlessly within your digital platforms. Cultivate a highly involved user community while gaining a deeper understanding of their preferences through each interaction, utilizing transparent first-party data that complies with GDPR and CCPA regulations. Initiate a robust, ongoing engagement strategy alongside a declared data approach with our all-in-one SaaS solution. Our platform has been crafted from five years of experience, accommodating over 10 million engagements, ensuring it meets the evolving needs of businesses and their customers alike. Ultimately, this innovative solution paves the way for sustainable growth and deeper customer relationships.

Eliminate the hassle of analyzing fragmented data from multiple sources to identify opportunities for revenue growth and churn risks. Instead, consolidate your product, customer, and subscription information within journy.io to uncover the ideal customer profiles along with their preferred features, enabling you to interact effectively with the most promising accounts and users. Gain profound insights into the key data points and usage patterns that significantly influence acquisition, conversion, expansion, and churn rates. Activate automated playbooks tailored to specific users from both promising and less promising accounts to achieve your desired goals in conversion, expansion, and retention. Additionally, refine these strategies continuously to enhance effectiveness. Streamline your engagement processes by integrating with third-party applications, leveraging real-time, live-synced product data. journy.io can initiate email drip campaigns, generate sales tasks within your CRM, launch in-app onboarding sequences, or send notifications to your team via Slack, ensuring that your engagement efforts are coordinated and timely. By utilizing these capabilities, you can create a more cohesive and efficient approach to customer interaction.

ZEPIC, an AI-infused Customer Engagement Platform, delivers hyper-personalized customer experiences throughout the entire customer lifecycle. Zenie AI is at the core of this platform, which unifies data, automates campaigns across channels, and provides actionable insight, empowering marketers. The platform's integrated CDP provides a 360-degree view of the customer, enabling intelligent audience segmentation and activation across all channels. ZEPIC's intuitive, award-winning interface allows businesses of any size to create powerful marketing campaigns without needing technical expertise. This accelerates business growth.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.