Best Customer Data Platforms (CDP) in Africa - Page 11

Introducing the groundbreaking customer data platform specifically designed for traditional retailers and consumer packaged goods brands. With Bridg, credit and debit transactions transform into loyalty programs, allowing businesses to implement loyalty strategies for every customer. As a result, retailers and CPG brands gain access to the same deep insights, targeted marketing tools, and comprehensive measurement typically reserved for online businesses. Benefit from Bridg’s unique offline identity resolution capabilities, which offer unmatched accuracy and high match rates. This technology enables the association of transactions with individual customers, even when they use various payment methods in physical stores and online. Utilize pre-configured standard dashboards to visualize key customer behaviors, or integrate with your preferred business intelligence systems, and for those seeking deeper analysis, SQL is available for advanced queries. Furthermore, stay updated with ongoing transaction updates to customer profiles, allowing for the discovery of valuable and pertinent insights that drive business strategies. This innovative approach not only enhances customer engagement but also strengthens brand loyalty through a deeper understanding of consumer behavior.

Arity stands out as a prominent company in the data and analytics sector, dedicated to enhancing transportation and mobility with forward-thinking insights and solutions. Established by The Allstate Corporation, the firm utilizes extensive knowledge in data science combined with advanced technology to examine driving patterns and associated risks. Arity offers a range of tools and platforms designed to enable insurers, shared mobility companies, and various organizations to make informed choices that promote safer and more efficient travel. By tapping into extensive data generated from connected vehicles, mobile devices, and telematics, Arity aids businesses in improving customer interaction, fine-tuning pricing strategies, and mitigating operational risks. This commitment to data-driven solutions not only benefits businesses but also contributes significantly to overall road safety and mobility innovation.

Integrate all of your customer information into a cohesive view that is tailored specifically for your organization. The foundation for compelling personalized content and heightened engagement begins with a database that consolidates every aspect of customer data, including their actions and behaviors. By leveraging your customer insights gathered from a variety of interactions, you gain comprehensive oversight from a singular platform. Enhance the capabilities of your CRM by layering engagement metrics and behavioral insights to forge tailored experiences that genuinely connect with your audience. Instead of relying on outdated data exports, you can adapt and respond promptly to shifts in customer behavior and actions. Moreover, the integration of your enriched customer data into lifecycle segmentation ensures you always have the latest snapshot of your clientele, empowering you to execute highly personalized marketing campaigns that truly resonate. This approach not only streamlines your marketing efforts but also fosters stronger relationships with your customers.

You can leverage your data in real-time for marketing automation retention. Automation Personalization Business Intelligence Support. All your data can be seamlessly integrated and used from one location, in real time, for any business purpose. Allowing companies to create amazing products. Solitics centralizes all your data and gives you the best utilization tools. Solitics can help you with automation, personalization and product enhancement. Marketing Automation. Automated customer journeys based upon all your data. Personalized engagements across every marketing channel. Automated analysis of conversion and retention performance. Machine-based decisions. Technology that spans across industries. Gaming. Trading eCommerce. B2C brands Marketing teams. Best in class attribution. Analyze campaign impact on revenue across all marketing channels using data streamed directly from backend sources