Best Free Customer Journey Mapping Tools of 2025

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Miro helps you keep your team's minds in sync. Miro is a virtual whiteboard and remote collaboration tool that helps cross-functional teams collaborate more effectively to create great things. Miro isn't a video conferencing tool, and Miro doesn't try to be. Miro's goal is to provide a platform for teams who work most effectively across areas, geographies, timezones to get more out of their ideas when they can't all be in the office together at the same time. It includes over 200 pre-made templates to capture and visualize ideas, collaboration tools like comments, chat screen sharing and video chat and integrations with popular business tools. Miro AI is your team's ultimate boost, empowering you to unleash your creativity and productivity like never before. We are your launchpad to the future, providing the assistance you need to bring your next big idea to life. Let Miro AI help you unlock the full potential of your team's innovation and collaboration capabilities.

Lucidchart is an online diagram tool that allows you to create and share professional diagrams. We support all aspects of communication and collaboration, from system design to brainstorming to project management. Lucidchart is loved by millions.

Software for User and Customer Feedback. Qualaroo Nudges™ allows you to survey your website visitors. Qualaroo makes it simple to survey specific users while they are looking at your brand, product, or service. Get actionable insights about your visitors based on their location on your site, their history of visits, and how much they have paid. You can choose from pre-made questions and templates, or create your own. For a more personal touch, customize Nudges with your company branding and colors. Because Qualaroo answers are instantaneous and provide context, they are 10x more valuable that email surveys. The responses to questions that you ask directly on your website or app are more valuable. You can pinpoint the exact time and target audience for your survey. Target customers based upon specific actions, behavior patterns, events and locations.

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize. Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Webmaxy Analyzer is a user behavior analytical tool that provides an in-depth analysis of your website visitors. You get various functionalities, like session replays, heatmaps, form analysis, surveys & polls, funnel view, and user insights. By analyzing qualitative data, you can understand your customers better and improve your website conversion rate. With Webmaxy Analyzer, you can make data-driven decisions and refine your business strategies accordingly. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decision. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates. Top Features- Behavior Analytics Session Replay Heatmap Form Analyzer User Insight

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

UXPressia is an all-in-one online solution for understanding customer, user, buyer, and employee experience, engaging teams, and driving successful digital transformation. Visualize your customer journeys, create personas, and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate with you in real-time. Identify relations between your mapping initiatives, and set up a team library for the team to store and reuse components and files to achieve consistency across all projects. Export designer-quality maps and personas and present them right from your browser online. Use one of 120+ ready-to-go templates for 10+ industries to start working on your project in no time. Training video & demo sessions on request | Help Center | Free guide and other materials, live events on personas and journey mapping | Support | Per-contributor price (Viewers are free of charge).

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

See what your users want - with Microsoft Clarity our free visual web user behavior tool. Clarity is built to integrate with Google Analytics and goes behind the numbers of conventional tools to bring your data to life! Clarity is a super easy-to-use tool that captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Save time by watching the most useful recordings identified Clarity. Pinpoint where users get frustrated through our awesome rage clicks, dead clicks, and quick backs filters. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. Stop guessing. Get Clarity. No sampling. Built on open source. GDPR and CCPA ready.

Journey mapping tool for customer journey managers, CX professionals and CX specialists. Custellence's journey maps will help you present your customer journey in a professional, convincing way. The software is designed to help you succeed in putting the pieces together. Customer journey on the agenda for the management 1. Visually strong and persuasive customer case that will resonate with managers, stakeholders and other stakeholders 2. To test the rest of your organisation, be able to communicate key points about customer journeys 3. When walking through a customer's story and telling their story, feel confident Custellence is a time-saving tool that gives you confidence through intuitive communication Interface combined with the right amount journey mapping smartness. It is simple and intuitive. You can create service blueprints and journey maps from the beginning - no need for manuals and without having to be a designer.

Create products that yield significant results. Amplitude serves as the product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base effectively. Digital product development teams leverage Amplitude to gain insights into user behavior, enhance experiences, and improve customer retention. By delving deeper into customer interactions with your digital offerings, teams can accelerate their release cycles, assess impact, and map user journeys with clarity. Tailor product experiences to foster engagement, boost conversions, and enhance customer loyalty. With product intelligence, teams acquire the essential data and insights to craft exceptional product experiences at scale. Utilize self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Moreover, synchronize decision-making and seamlessly integrate with your current workflows and technology stack to implement rapid changes, ensuring your products evolve in alignment with customer needs. Ultimately, this approach fosters a culture of ongoing improvement and innovation within your organization.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Founded in 2016, UserExperior aims to equip clients with tools that enhance user experiences across digital platforms. Our platform is utilized by product, development, and UI/UX teams worldwide to analyze and refine the mobile app experience. Based in Mumbai, India, UserExperior specializes in mobile experience analytics and has successfully partnered with some of the country's leading Fortune 100 firms and notable unicorns. As participants in India's esteemed NASSCOM 10K startups accelerator, we take pride in our journey and the impact we make on digital businesses. Our commitment to innovation drives us to continuously improve the solutions we provide to our valued customers.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

User behavior analytics are readily accessible! Monitor the flow, conversion rates, and significant events that occur during the user experience. This is the most straightforward and user-friendly analytics solution you can find. Real-time and overdue analytics of user activities become manageable tasks. Uncover your users' requirements with comprehensive and targeted insights. Exporting user analytics data for further evaluation is a breeze. Set alerts for crucial user actions that warrant your attention. Oversee your preferred pages through detailed funnel analysis. Gain insights into your users based on their specific interactions with your website, as well as their demographics and interests. Ultimately, you can effectively manage traffic and engagement regarding your product's visibility. Configure funnel analytics to track how many users navigate through your chosen page to complete your desired actions. This tool simplifies the visualization of different stages in your funnel, enabling you to pinpoint where users drop off during their journey. Additionally, this enhanced understanding can lead to more informed decisions regarding user experience improvements.

CX and design teams collaborate to outline customer journeys, unifying insights and data for better understanding. TheyDo facilitates the alignment of business strategy, planning, and execution around these journeys. With the help of Journey AI, organizations can transform research findings into high-quality customer experiences. Achieve consensus among team members by establishing a defined journey hierarchy and a standardized taxonomy. Define your business objectives and demonstrate how addressing significant opportunities within these journeys can yield substantial results. Many companies contend with numerous journeys that collectively shape the customer experience, and Journey AI efficiently organizes them. By embedding journeys into the core of operations, businesses can maintain a consistent approach. In a landscape where everything seems critical, clarity becomes essential. TheyDo is instrumental in identifying key customer requirements, enabling teams to monitor their efforts and collaboratively enhance metrics such as NPS and CSAT. Integrate your entire organization using SSO, ensuring that every department can engage effectively with the customer journey framework. As you uncover previously hidden opportunities, we provide three straightforward plans to support your initiatives. This structured approach not only streamlines operations but also fosters a culture of shared understanding and collaboration across all levels of the organization.

ZEPIC, an AI-infused Customer Engagement Platform, delivers hyper-personalized customer experiences throughout the entire customer lifecycle. Zenie AI is at the core of this platform, which unifies data, automates campaigns across channels, and provides actionable insight, empowering marketers. The platform's integrated CDP provides a 360-degree view of the customer, enabling intelligent audience segmentation and activation across all channels. ZEPIC's intuitive, award-winning interface allows businesses of any size to create powerful marketing campaigns without needing technical expertise. This accelerates business growth.

Marketing Star simplifies the process of coordinating, launching, and evaluating impactful customer journeys all within a single platform. Enjoy a frictionless customer experience that stands out and elevates your multichannel marketing strategies. Engage your audience from various perspectives by connecting with them through email, SMS, WhatsApp, QR codes, and beyond. Develop adaptable communication strategies that guide customers toward conversion, regardless of the medium. Discover the transformative potential of multichannel marketing and achieve unprecedented conversion rates. Whether you want to create straightforward campaigns or design intricate multi-channel customer journeys, our reliable tools and dynamic personalization features have you covered. Enjoy the flexibility to build scalable campaigns that maintain customer interest at every stage of their journey. Effortlessly design and manage templates for emails, SMS, landing pages, and more without requiring any technical skills. Our user-friendly template builder not only enhances your productivity but also allows you to focus on crafting compelling content that resonates with your audience.

Crowd.dev serves as an open-source data platform tailored for developers, aiming to assist organizations in harmonizing their community, product, and customer information to deliver meaningful insights for go-to-market teams. By connecting with various platforms such as GitHub, Discord, Slack, and LinkedIn, Crowd.dev gathers developer engagement across multiple channels to provide an all-encompassing perspective on the customer journey, even prior to any formal interactions. The platform boasts AI-driven data enrichment capabilities, which augment contact and organizational profiles with over 25 different attributes, including email addresses, social media accounts, work history, and technical proficiencies, along with more than 50 attributes related to organizations, such as industry sector, employee count, and revenue figures. Furthermore, its sophisticated analytics and reporting functionalities empower users to uncover patterns, conduct sentiment evaluations, and generate detailed reports on key areas like product-market alignment and the dynamics of open-source communities. This extensive toolkit facilitates better decision-making for teams navigating complex market landscapes.

We all have more work than can be done in a single day. SHP's "never login" philosophy ensures that your team doesn't have to learn any software and does not require ongoing training. Your company will thrive by connecting with prospects and customers using a voice they trust - your employees. Reduce the barriers between marketing and sales. Use our best-in class analytical tools to measure the impact on your business. SHP believes that working with customers is more than just an idea. It's a tangible, ongoing process that you are a part of. We encourage our customers to be part of the development cycle. We offer short sprints of 4 weeks. Vote on the features that you want next. We get to work creating them.

Gain an all-encompassing view of your online audience by analyzing everything from traffic patterns to user interactions, ultimately boosting your business development. Implement straightforward attribution models, eliminate spam traffic, and manage bot activity effectively. Access a wealth of user information, encompassing detailed insights into ad blocker usage. Establish up to 200 goals for each site, merge ecommerce analytics, and monitor customized events seamlessly. Benefit from session recordings, heat maps, and form analytics reports that are readily available without any complex setup. Your data is refreshed in real-time with no truncation, as sampling is determined by the user. You can monitor any volume of traffic while retaining all records indefinitely. Observe user engagement on your site—every click, scroll, mouse movement, and keystroke is captured on video. Pinpoint obstacles preventing purchases, understand the motivations behind clicks, and receive valuable feedback on enhancing user experience. Uncover which sections of a webpage capture the most attention and identify areas that may be overlooked. Additionally, find out the exact points where users stop scrolling, providing further insight into user behavior. This level of detail empowers you to make informed decisions that can significantly enhance your website's performance.

Utilize product usage analytics to identify your highest self-serve signups. Gain a comprehensive understanding of your customers and the relationships you maintain with them. Connect with customers during pivotal moments to enhance conversion rates. Amplify your product-led go-to-market strategy by consolidating insights and actions into a single platform. Concentrate your efforts on the customers with the greatest potential for growth. Leverage both product and customer data to prioritize sign-ups that are most likely to yield conversions. Analyze customer engagement with your product and their interactions with your team. Eliminate the confusion of an incomplete customer profile and gain clarity. Engage customers during crucial milestones to bolster conversion success. Receive immediate notifications when customers reach specific metrics or undertake significant actions. Optimize your processes with Calixa to execute tasks seamlessly, whether it’s launching a sequence, creating an opportunity, or extending a trial—all from one interface. Stop the frustration of switching between different tabs. Begin your journey in just a few minutes instead of waiting months. By simply clicking a few buttons, you can integrate all your data into Calixa, and we will manage the rest for you, ensuring a smooth experience. Additionally, this streamlined approach allows for better tracking of customer progress and enhances overall engagement.