AIXON serves as a comprehensive data science platform that integrates and enhances your current customer data, allowing for a deeper understanding of your audience while facilitating the deployment of AI models to forecast their future behaviors effortlessly. By enriching user profiles with both internal metrics and external insights, AIXON delivers a well-rounded perspective on your users. The platform leverages advanced AI algorithms to swiftly identify optimal patterns for your marketing strategies, enabling immediate action based on the insights derived. AIXON assembles a complete 360-degree view of your audience by consolidating data from various sources, including applications, websites, and CRM systems. Furthermore, by merging this information with users’ digital footprints sourced from Appier’s exclusive cross-screen database, you can enhance your audience profiles significantly. You have the flexibility to utilize pre-existing AI models or design your own, allowing for the generation of impactful predictions in a matter of minutes. The platform also empowers users to segment their audiences according to interests or personas, discover similar audiences, compare different groups, and anticipate future actions such as conversion rates, ensuring that your marketing efforts are both strategic and effective. Ultimately, AIXON is designed to optimize your decision-making process and improve your engagement outcomes.