Active Agent serves as a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at facilitating value-driven, automated, and data-centric media purchasing. It accommodates a multitude of formats, such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. This platform streamlines the planning, purchasing, and optimization processes for programmatic advertising across these diverse channels. Active Agent prioritizes data protection by ensuring complete compliance through user-friendly campaign setups that automatically follow IAB standards and EU regulations. Additionally, brand safety is upheld through pre-bid integrations that offer automated quality control during the media buying process, guaranteeing placements that are safe and specifically aligned with the brand's identity. The platform also features centralized management for all standard deal types, complete with forecasting, in-depth reporting capabilities, and an extensive directory of exclusive always-on deals spanning various channels. Furthermore, Active Agent continuously evolves to meet the dynamic needs of marketers in an ever-changing digital landscape.