Best Digital Analytics Apps for Android of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

Keytiles serves as a powerful decision-making tool that utilizes real-time web analytics to enhance its functionality. Unlike many other tools, Keytiles goes beyond merely presenting a list of URLs by also monitoring the structure of your content, which significantly improves user experience. This capability facilitates the use of TileView in conjunction with Treemap visualizations, making data interpretation far more intuitive compared to traditional lists. As a result, you gain a vibrant and easily understandable snapshot of ongoing activities at any time, day or night. Every action taken by your visitors is meticulously tracked, allowing you to base your decisions on high-quality data. Additionally, Keytiles categorizes the metrics it gathers by the source from which they originated, enabling you to view and analyze activities separately from desktop and mobile browsers, as well as any custom sources you may choose to integrate, such as traffic from iOS or Android applications. This level of detail empowers users to tailor their strategies effectively.

AFS Analytics empowers you to continuously collect, store, quantify, and evaluate crucial metrics related to your website or online storefront, transforming user behavior insights into effective advertising campaign results. The knowledge you gather over time will become an invaluable asset, serving as a vital resource for the growth of your online venture. Stay ahead of the curve by accessing real-time data, which is analyzed and presented in regularly updated reports, enabling you to track your website's performance at any moment. With the support of machine learning and AI-driven predictions, you can identify significant trends before they arise, such as unexpected traffic surges or record-breaking sales in your online store. This proactive approach ensures that you are always informed about your business's performance, allowing for timely adjustments and strategic planning. In this rapidly evolving digital landscape, being able to anticipate changes is crucial for sustained success.

Now, anyone can quickly uncover insights buried within their company data in just seconds. With search functionality, users can analyze their data and receive automated insights precisely when needed. ThoughtSpot enables anyone to pose questions, discover insights, and delve deeply into their organizational data almost instantaneously. No longer do you have to wait for specialized reports from data professionals; you can now address ad-hoc data inquiries immediately. This empowers individuals without technical backgrounds to find answers to their own data-related questions while you create a comprehensive source of truth that maintains security and governance across the board. By maximizing the potential of your cloud data warehouse, you can enhance the speed at which insights are obtained for everyone in your organization. In just minutes, democratize access to insights and revolutionize how your company leverages data. Explore how leading-edge companies are utilizing ThoughtSpot to extract greater value from their data resources. Furthermore, it can be deployed as either SaaS or as software within your private virtual cloud, ensuring that AI-driven insights are available to you more promptly than ever before. Ultimately, this transformative approach to data usage can lead to significant improvements in business decision-making.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Funnl introduces the first smart analytics solution tailored for websites. So, what does that entail? For the very first time, your analytics can operate autonomously on your behalf. You can pose questions using everyday language and receive instant responses. Experience real-time A/B testing that is accessible to everyone. Additionally, Funnl autonomously suggests actions based on your collected data. It provides you with actionable insights and reports that are unique in the market. This platform facilitates data-driven decision-making, allowing you to conserve both time and resources. You can determine the return on investment for any initiative, including Facebook Ads or other marketing efforts. Easily identify what strategies are effective and which are not, without needing any technical expertise. Furthermore, it operates seamlessly across all devices, making it incredibly user-friendly. In essence, Funnl transforms how you approach analytics, simplifying the process to maximize your website's performance.

A comprehensive digital analytics and customer engagement solution designed for enterprises that empowers you to optimize every customer interaction and provide an enhanced experience through insightful data analysis. Gain a deep understanding of each customer touchpoint while taking immediate action to improve outcomes. Begin to elevate the customer experience from the very first day by automatically gathering behavioral data across all channels without the need for custom development. Each individual customer interaction is captured within a cohesive customer profile, enabling you to analyze their paths and journeys through intuitive visual dashboards. Delve into the reasons behind customer behaviors using ready-to-use analytics reports and Dataroid’s expansive data lake. Monitor engagement metrics in real-time to refine your communication strategies. Leverage Dataroid to gain deeper insights into customer behavior, improve the digital product experience, and boost customer retention effectively. By utilizing this platform, businesses can transform their approach to customer engagement and analytics.

Pendo is a product-experience platform that helps software product managers deliver products that users love. Pendo allows product teams to answer questions such as "What features are customers using?" What features are they overlooking? Which ones are driving delight, and which are causing pain or confusion? These same insights allow you to quickly set up in-app messages and guides, as well as walkthroughs, without needing any programming. This will help users get the most out of your products. Pendo allows you to quickly identify the features and workflows that cause users pain and pleasure. You can then use the platform to guide users through these rough spots and encourage them to adopt the features that make them raving fans.

The Apteco Orbit™ online platform provides seamless access to your data, insights, and campaigns for all users who require it. It presents vital information in a straightforward and user-friendly online interface. Don't keep the valuable insights and achievements of your campaigns hidden away; with Apteco Orbit, all stakeholders can access the information that matters most to them. This platform simplifies the process of sharing insights and reports generated through the Apteco Marketing Suite with relevant parties. Your data narrates a compelling story, and Apteco Orbit enables you to convey that story visually and easily online. Empower your colleagues with the essential data they need to make informed strategic choices and enhance the effectiveness of every marketing initiative. By making data insights, comprehensive reports, and interactive dashboards accessible to stakeholders across your organization and beyond, you foster a culture of informed decision-making and collaboration. This way, everyone can contribute to the success of your marketing efforts.