Atlas DX is a cloud-enabled solution that fuels Affinitiv's strategies for sales, service, and retention marketing in the automotive sector. This comprehensive, unified platform leverages predictive analytics to enhance initial purchases, repeat sales, and sustained customer loyalty, thereby boosting performance for both OEMs and dealerships. With Atlas DX, clients can engage consumers through highly personalized communications, whether online, offline, or in-person, utilizing Affinitiv's exclusive 360-degree insight into automotive buyers and their vehicles. This integrated platform allows dealers to connect with consumers through their chosen media channels and facilitates the scheduling of service appointments directly from marketing messages. By optimizing the marketing initiatives for both dealers and OEMs, Atlas DX significantly enriches the consumer experience. Marketers can deliver cohesive, innovative messages tailored to the right audience by analyzing demographic, behavioral, and psychographic information. This ensures that the marketing strategies remain effective and relevant in a competitive marketplace, ultimately fostering stronger relationships between consumers and automotive brands.