Best Eye Tracking Software with a Free Trial of 2025

We are bad at predicting what will capture our attention. Eye-tracking is helpful, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that validates designs in real-time. Built by leading neuro- and data scientists from Alpha.One. We believe creators make better decisions if they can predict what grabs attention.

By implementing a simple snippet of code, you can seamlessly integrate our API into your website or application, enabling you to monitor user eye movements using their webcam. To get started, make sure to register the origin domain address of your webpage for proper functionality. This will help ensure that the tracking process is smooth and effective.

From engaging social media advertisements to instances of abandoned shopping carts, it is crucial to grasp what users encounter, how they navigate, and the decisions they make, allowing you to enhance the overall user experience prior to launching. By obtaining practical insights, you can remove uncertainties and assist creative teams in crafting designs that reliably yield high conversion rates. This approach serves as a diagnostic instrument to pinpoint underperforming pages and identify areas for enhancement in the digital customer journey, ultimately increasing conversions. You can acquire immediate, objective feedback through advanced heat maps that reveal user attention on video ads, animations, and motion designs, facilitating design optimization and performance enhancement before release. Additionally, understanding which design elements serve as distractions or conflict with one another is essential for refining designs and boosting conversion rates. This comprehensive analysis not only improves user engagement but also fosters a more effective digital marketing strategy overall.

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.

An advanced immersive analytics platform designed for training managers, designers, and researchers, it allows for the assessment of training effectiveness and employee performance outcomes. By evaluating compliance, organizations can enhance safety measures, minimizing risks of injury and mistakes. The platform gathers insights across various sectors such as consumer packaged goods, architecture, engineering, construction, and retail. It streamlines product development processes, facilitating swift and valuable insights. Users can validate their theories by performing experiments within a virtual reality context, capturing data with scientific precision through eye-tracking, fixations, and biometrics. Furthermore, organizations can derive practical insights from their VR and AR initiatives right now. Our cutting-edge technology revolutionizes consumer research, allowing brands to refine their product strategies and gain a deeper understanding of consumer behavior through a distinctly quantifiable platform. Our enterprise clients are establishing spatial goals to implement training simulations that yield clearer outcomes, thereby decreasing injury rates, enhancing safety protocols, and effectively measuring productivity within their teams. With this robust platform, businesses are empowered to not only meet their training objectives but also drive innovation in their respective industries.

Predict is an industry-leading AI tool for eye-tracking that accurately predicts customer reactions such as cognition and attention. Predict can predict audience attention to your visual assets and store layouts with a +95% accuracy within seconds. Predict allows users to upload and analyze videos and images to quickly test design concepts and optimize them for launch. Predict is a way to measure. -Attention. Predict instantly generates heatmaps or fogmaps to show the most attention-grabbing visual areas. -Areas Of Interest (AOIs). Predict allows you draw AOIs around key elements of your asset to enable quick analyses of the most significant areas. -Image/Video Clarity. This index shows how large an image grabs attention. -Cognitive Demand. This score is based on consumers' emotional reactions, understanding, memory, and ultimately, their ability to remember. The visuals.