Best Free Eye Tracking Software of 2025

We are bad at predicting what will capture our attention. Eye-tracking is helpful, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that validates designs in real-time. Built by leading neuro- and data scientists from Alpha.One. We believe creators make better decisions if they can predict what grabs attention.

VisualEyes provides a sophisticated simulation of eye-tracking studies and preference assessments, boasting a 93% accuracy in its predictive technology. Attention maps serve as an ideal alternative to traditional five-second tests and eye-tracking studies. Additionally, the clarity score offers an effective substitute for rapid preference evaluations. By quantifying attention in key areas, it facilitates swift A/B testing, making it easier to replace lengthy eye-tracking analyses with attention heatmaps and streamline preference testing through our clarity score. With just a click, VisualEyes simplifies the process of generating valuable user insights, seamlessly integrating with your preferred design tools. Crafting the perfect digital product is a complex endeavor, but by testing designs before each release, you can enhance both your KPIs and your developers’ efficiency. Fewer iterations lead to greater satisfaction from both your team and your users. In today’s attention-driven economy, VisualEyes empowers you to excel by leveraging data to differentiate yourself from the competition. Remember, in the relentless quest for customer engagement, data can be your most powerful ally.

Upload your digital assets to the Loceye platform for secure cloud storage. You can easily import files from any tool using PNG or JPG formats. With Loceye, you can put your recruitment worries aside, as we will connect your content with actual participants tailored to your specified demographics for your study. Receive your results in under twenty-four hours, complete with a customized report featuring Heat Maps and various visualizations designed to enhance your presentation and validate your design hypotheses. As a biometric eye tracking platform, Loceye empowers your team to create with assurance, optimizing digital assets such as website content, images, emails, and advertisements to maximize both visual and emotional engagement. We invite marketers, agencies, market researchers, web designers, UX specialists, and any professionals involved in media production to obtain actionable, pre-launch insights on how audiences perceive and interact with their materials, ensuring a more effective approach to content creation. Additionally, leveraging our tools will help you refine your strategies based on real user feedback, leading to improved outcomes.

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.