An advanced identity and access management system designed for developers to foster direct connections with their gamers. This encompasses a suite of services that act as the commercial foundation for a publishing platform or in-game marketplace, handling everything from the product catalog and purchase processes to fulfillment and digital ownership management. The system facilitates cross-platform player data management, enabling the tracking of player progress and attributes seamlessly, regardless of the platform they are using. It also allows for real-time player matchmaking, utilizing various criteria such as scores, skill levels, and latency to create balanced competitions. Furthermore, the system enhances player interactions through features like chat, presence indicators, status updates, friends, and groups, encouraging deeper engagement with elements like leaderboards and achievement systems. Key performance metrics, including Monthly Active Users (MAU), Daily Active Users (DAU), Average Revenue Per User (ARPU), and retention rates, can be monitored through an intuitive dashboard. In addition, custom game telemetry can be analyzed while executing tailored queries for comprehensive analytics, ensuring developers have the insights they need to optimize player experiences. This holistic approach not only drives engagement but also supports continuous improvement of gameplay dynamics.