Best Game Monetization Platforms in the UK

You put significant effort into developing your application. AdMob simplifies the process of generating revenue through in-app advertisements, actionable data, and a suite of powerful, user-friendly tools designed to enhance your app's business potential. As one of the foremost global advertising networks, AdMob has the capacity to fulfill your ad requests from virtually any location worldwide. Optimize the value of each impression across your networks by utilizing the most sophisticated monetization technologies available. Keep your users engaged and encourage their loyalty with our cutting-edge ad formats. By seamlessly incorporating native, rewarded, banner, video, and interstitial ads into your app, you can tailor the user experience and increase your revenue. Make informed choices that will elevate your mobile app earnings while simultaneously enhancing the customer experience. AdMob provides comprehensive reporting and analytics features that offer valuable insights into user interactions with your app and advertisements. To further enhance your understanding, you can integrate Google Analytics for Firebase directly with AdMob, unlocking even more detailed insights into user behavior and preferences. This integration empowers you to refine your strategies and maximize your app's potential for growth.

The premier platform designed for developing engaging, real-time content. Rapidly create 2D, 3D, and VR games and applications, utilizing a comprehensive suite that caters to all your artistic and operational needs. From tools for artists to live operations, everything required to actualize your creative ambitions is at your fingertips. This all-in-one solution empowers professionals to construct and manage exceptional applications, delivering immersive experiences across various sectors. Customize your splash screen or eliminate it entirely. Obtain deeper insights into your game's performance with real-time analytics on crashes, exceptions, and player feedback. Reduce downtime by accessing expert technical assistance whenever challenges arise. This support is available for purchase through a Unity sales representative. Unity Gaming Services offers backend and LiveOps solutions that are relied upon by top-tier studios to facilitate multiplayer and live games, accommodating any scale and compatible with any engine or technology stack. Additionally, these services enable developers to focus on innovation while ensuring a robust infrastructure for their gaming experiences.

Advertisers get high-quality direct traffic to maximize their reach and ROI. Publishers receive highly performing ads to help them monetize their websites. We offer total flexibility and support all ad formats for all users, worldwide. We can provide high-quality Direct Traffic to any country you want. Our platform is optimized for campaign optimization to achieve the desired ROI for Advertisers as well as high revenues for Publishers. Our dedicated support team is available to assist you 24 hours a day to help you achieve your revenue and performance goals. We offer Publishers a great ECPM and high revenues while still maintaining a great user experience. Our proprietary optimization tools and our large number of direct advertisers help us achieve this. Our ad placements range from native push notifications to full screen ads. It takes just 5 minutes to get your ad placed and ready to go live.

Publishers can control their eCPM, Fill Rates and more with Ad Mediation SDK. Publishers can increase their eCPM by between 30-50%, and 99.9% fill rate.

We simplify the process for advertisers to reach unique audiences within the most widely used mobile games and applications. Our solutions for mobile advertising, market research, and app monetization not only promote growth but also provide incentives for mobile users. Advertisers can set specific targets for in-app interactions, paying only when users reach predetermined milestones such as completing a game tutorial or finishing a level. A key component of mobile monetization, rewarded video allows publishers to captivate users with video advertisements at strategic moments during gameplay, rewarding them with virtual currency that enhances their gaming experience. Interstitial videos occupy the entire screen during natural transitions in apps or games, featuring a timer and optional skip button for user convenience. Additionally, an offerwall serves as a centralized location within the app for various rewarded advertising opportunities, allowing users to select offers in exchange for virtual currency. This versatile format can be customized to fit any application that utilizes a virtual economy, thereby enhancing user engagement and satisfaction. Ultimately, these advertising strategies foster a more interactive experience for users while providing valuable insights and revenue opportunities for developers.

For the advancement of gaming, ironSource offers essential tools that empower developers to elevate their games, encompassing the largest in-app video advertising network in the industry, a comprehensive mobile ad mediation solution, and a user acquisition platform driven by data insights. Leading game developers rely on ironSource to support their growth, as our all-inclusive platform delivers everything necessary for success in the competitive gaming landscape. This trust is built on our commitment to innovation and performance, making us a key partner for developers aiming to thrive in their ventures.

Xsolla serves as a dedicated ecommerce platform for the video game industry, integrating its Transaction Engine and Business Engine to assist developers and publishers in marketing, selling, connecting, and optimizing their games on a global scale. By focusing solely on gaming, Xsolla effectively addresses the challenges of distribution, marketing, and monetization, allowing creators, publishers, and platform partners to broaden their reach, boost sales, and enhance revenue. With a powerful combination of tools available on a single platform, Xsolla empowers you to market, sell, connect, and optimize your game effortlessly. Our comprehensive solutions leverage our products, industry relationships, and expertise to cater to the unique requirements of your business. Exceptional games can arise from anywhere, and at Xsolla, we are committed to ensuring that the most innovative ideas are developed, recognized, and enjoyed. To achieve this, we have created a range of products designed to eliminate obstacles between creators and the essential support they require, fostering a thriving ecosystem for game development. Together, we can transform great concepts into memorable gaming experiences.

The system automatically tracks and monitors all data points in your MMP on a daily basis. Daily notifications are provided for any campaigns and creatives that affect your ROAS or exhibit unusual behavior. It oversees campaign and creative metrics, sending alerts whenever these metrics exceed predefined thresholds. Regardless of your data storage location, Segwise enables effortless, no-code integration with all data sources. Among its key features are anomaly detection, alerting capabilities, and monitoring of cost-per-custom-event, which collectively offer a thorough insight into campaign performance. Additionally, Segwise evaluates the effects of product updates and LiveOps changes—such as new app versions, tests, and promotional offers—providing a well-rounded view of both revenue and retention metrics. Users have the opportunity to begin with a 14-day free trial that requires no credit card or engineering resources, allowing them to set up in just two minutes. The platform’s seamless integration with a variety of data sources ensures a user-friendly, no-code experience that eliminates the need for technical intervention while empowering users to optimize their campaigns effectively.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

It’s time to adopt a sophisticated AI-driven revenue optimization system that transcends traditional mobile app monetization strategies. Leveraging wappier’s advanced machine learning capabilities, you can fine-tune your pricing strategies, enhance player retention, and implement real-time personalized offers. By delivering the appropriate price at the optimal time and location, you can convert more players into paying customers. Additionally, engaging players with gamification elements and effective retention strategies will encourage repeat interactions. Boosting lifetime value and revenue is achievable through strategic pricing optimization and identifying the next best action. The Promotional Pricing feature utilizes machine learning to assess each player's price sensitivity and purchasing likelihood, ensuring the most opportune moment for price adjustments on in-game offerings. Meanwhile, the Next Best Action component tailors the ideal offer, messaging, tone, and design for your promotional materials, creating a personalized experience that significantly enhances conversion rates. This comprehensive approach not only increases revenue but also fosters a loyal player community.

Unlock the potential of your mobile game's revenue generation with data-driven insights and robust forecasting capabilities provided by industry specialists. Access valuable information through accurate predictions and make informed, flexible choices using scenario analysis. Remain ahead of the curve with automated notifications and enhance your marketing strategies with CLV and ROAS metrics. Our solutions ensure that data science is user-friendly for non-technical teams, such as finance and marketing, while keeping you informed with daily forecasts. Tailor your insights to meet the unique demands of your business. In today's world, artificial intelligence seamlessly integrates into our daily routines, with advanced machines revolutionizing tasks ranging from weather predictions to unraveling the complexities of life. However, many organizations still struggle with the intelligence aspect of financial planning. Our innovative software is designed to analyze data effectively, eliminating uncertainty and paving the way for a clearer view of future possibilities while empowering your decision-making process.

Incorporate legendary figures from the world of media and entertainment into your games through exclusive, limited-time features, or if you possess an intellectual property, our expert team will identify the ideal game for your upcoming crossover event. Your game should benefit from the finest team and the most precise data insights to foster its growth. Maximize your revenue potential and prepare to either publish or expand independently with our growth accelerator program. If your mobile game is operational and poised for success, we are committed to collaborating with you to introduce your titles to thrilling new markets, such as China, while assisting you in achieving top chart rankings. Together, we will explore innovative strategies tailored to elevate your game’s presence and profitability.

Efficiently manage game content and deploy updates without the need for app releases, all while alleviating the workload on your development team. Game designers can operate within a secure and user-friendly environment, enhanced by an integrated data validation system. Create a robust monetization framework that offers the adaptability to evolve as needed. Personalization plays a crucial role in boosting lifetime value (LTV), and Balancy simplifies the process for monetization managers to customize shops, special offers, and advertisements according to various player profiles. Engage players further by introducing limited-time and seasonal events that encourage repeat visits. Balancy serves as a comprehensive control hub, allowing you to seamlessly initiate new events and track their effectiveness. Experience accelerated growth by easily tailoring player interactions. Additionally, our innovative visual scripting tool empowers product teams to design and A/B test new monetization and engagement strategies without overwhelming the development team, fostering a more collaborative environment. This approach not only enhances player satisfaction but also drives long-term success for your game.

Pragma is a highly effective backend game engine specifically crafted to facilitate live-service gaming, complete with a comprehensive online infrastructure. It streamlines cross-platform account management, enabling players to connect and engage with others across various gaming platforms effortlessly. By fostering social interactions, the engine incorporates features such as friend systems, guilds, and in-game events that enrich the gaming experience. In terms of multiplayer capabilities, Pragma adeptly manages party systems, matchmaking, and server allocation to ensure smooth gameplay. Furthermore, it offers advanced player data management, which includes tracking inventories, progression systems, and battle passes, as well as tools for configuring in-game content, stores, and meta-game elements. With its built-in support for live operations, monetization, telemetry, and extensive customization options, Pragma equips developers with the necessary tools to create scalable and captivating online experiences. This versatility makes it an invaluable asset for developers aiming to deliver engaging live-service games.

Unity Ads serves as a comprehensive platform designed to assist mobile app developers in enhancing their revenue potential and user acquisition through a variety of advertising campaigns and captivating ad formats. It provides an array of solutions, including ROAS, event-based, and creative testing campaigns, aimed at attracting high-quality users while focusing on retention and overall value optimization. With monetization options such as rewarded videos, interstitials, and banners, along with features like real-time bidding and premium demand sources, it offers in-depth analytics to refine ad performance further. The platform streamlines campaign management and reporting, allowing for effortless integration via a single SDK. By leveraging Unity Ads, developers can connect with vast audiences while maintaining a profitable advertising investment. Whether generating income through ads, in-app purchases, or a combination of both, Unity Ads’ ROAS campaigns are instrumental in attracting quality users to applications. Furthermore, by optimizing retention strategies, developers can reach those audiences most inclined to download and engage with their apps, ultimately enhancing the overall value proposition throughout the app's lifecycle. This makes Unity Ads an essential tool for developers aiming to effectively complement their monetization strategies.

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

In-Play offers a seamless monetization approach for gaming and digital environments, prioritizing the player's enjoyment above all. The advertisements integrated into gameplay are designed to preserve user retention while providing a non-disruptive experience. This scalable model safeguards the integrity of the player experience, allowing for easy customization of In-Play ads through drag-and-drop functionality, shaders, and lighting to ensure they blend with the game's aesthetic rather than divert attention. With cutting-edge technology for ad rendering, we enhance the value of each impression, ensuring a steady flow of revenue. Our custom dashboard enables you to effectively manage and track live performance metrics, ensuring that your monetization strategy is always optimized. By utilizing this innovative solution, developers can maintain both performance and profitability simultaneously.

Venatus stands out as the premier advertising ally for publishers in the gaming and entertainment sectors. We collaborate intimately with our publishers to enhance revenue streams via high-quality advertisements, smart technological solutions, and creative optimizations. As specialists in in-game advertising and experts in ad monetization, we excel in helping advertisers forge meaningful connections with new audiences. Our unparalleled access to exclusive gaming inventory sets us apart in the industry. Additionally, for web and app publishers aiming to fully realize their monetization capabilities, our technology and dedicated teams are committed to fostering successful, enduring partnerships that can adapt to evolving market needs.

Experience a platform that offers complete transparency and control, allowing you to steer your game toward its utmost potential with confidence. Engage with gamers worldwide and elevate your game on the Kontrol platform, where you can take advantage of a white-labeled solution that provides direct access to banking, payments, creators, development SDKs, and distribution services, all for just 5% over interchange fees. Kontrol presents an all-in-one application designed to integrate seamlessly with your current game engine, offering unparalleled business management tools and financial services backed by J.P. Morgan. Additionally, you’ll benefit from an exceptional distribution network that operates through our proprietary white-labeled launcher or can be integrated with existing platforms, ensuring significantly lower costs and enhanced operational efficiency. This innovative approach empowers developers to maximize their reach and streamline their gaming ventures like never before.

Aghanim serves as a comprehensive platform that combines commerce, LiveOps automation, community interaction, and payment solutions specifically tailored for mobile gaming. It empowers developers to enhance their monetization strategies through various offerings like currency packs, loot boxes, items, passes, and subscription services while maximizing lifetime value by connecting with the right audience at optimal moments. The platform’s capabilities extend to automated marketing initiatives via email, browser notifications, and in-app push alerts, alongside advanced predictive analytics that leverage real-time sales data and local event reminders to boost revenue. Additionally, Aghanim equips developers with tools for organizing giveaways that foster player engagement both within and outside the game, facilitates the management of content creator programs with easily distributable tags, and provides appealing incentives for affiliates while taking care of legal and administrative obligations. To maintain player interest, the platform also features a variety of elements like news updates, event announcements, leaderboards, guides, chat functionalities, and other engaging metagame experiences, ensuring a vibrant community presence. This suite of services not only enhances gameplay but also creates a dynamic ecosystem for developers and players alike.

AI engine for mobile game monetization. Elevatix's AI-driven liveops ensure top-tier performance for optimizing offer value and maintaining revenue streams. Our cutting-edge engine creates customized in-app purchase, ensuring that each offer maximizes LTV. We are committed to converting players into payers and unlocking the full monetary potential of each individual player. How? Our AI engine automatically generates live offers, displaying the right bundle at the right price, at the right location, for each player. Our suite of features includes AI dynamic segmentation in real time, fully automated IAPs and a user-friendly Software Development Kit. Elevatix is the future of game monetization.

Zalance stands out as the ultimate solution for independent game creators looking to profit from their projects. Our platform offers payment processing, in-game purchases, and subscription options to maximize your game's earning potential. With our streamlined tools, you can effortlessly set up in-game shops and oversee your product listings. Whether you're launching from your own site, a browser game, or a PC title, you can develop your game in any environment and monetize it across various platforms. Begin your journey at no cost today!

The AppBrain SDK allows you to display user-friendly advertisements for app installations to your audience through either interstitial or banner formats. Our premium-quality ads not only enhance user experience but also offer excellent monetization opportunities. With our complimentary analytics, you can examine your app's standing in the market and gain insights into your user base. We transform the data derived from your app into actionable insights, enabling you to improve both user acquisition and retention rates. AppBrain App Intelligence delivers comprehensive data on all applications available on Google Play, allowing you to search for your own apps or any others to view their ranking history and technical specifications. You can also explore and filter through various apps to uncover the latest and most intriguing offerings. Founded by AppTornado GmbH, a startup with operations in Switzerland and the Netherlands, AppBrain is led by two former Google engineers who initially started as app developers. Having published apps and games that garnered over a hundred million downloads, we recognized a significant gap in the availability of app information, which ultimately led to the creation of AppBrain. Our mission continues to focus on empowering developers with the tools and insights they need to thrive in a competitive landscape.