Best Generative Engine Optimization (GEO) Tools of 2025

Otterly.AI is an advanced brand and content monitoring tool that tracks your presence on AI-driven search platforms, including Google AI Overviews, ChatGPT, and Perplexity.AI. The platform provides automated tracking for keyword rankings, brand visibility, and link performance across these AI search engines, offering actionable insights into your digital presence. By utilizing Otterly.AI, businesses can enhance their SEO strategies, optimize content performance, and ensure their brand remains visible and relevant in the rapidly shifting world of AI-powered search.

HubSpot has introduced the AI Search Grader, a complimentary tool aimed at assisting brands in comprehending and improving their visibility in AI-driven search platforms. By examining the presence of your brand in AI search results, it generates insights regarding brand sentiment and share of voice, resulting in a detailed score that indicates overall performance. This evaluation empowers marketers, SEO specialists, entrepreneurs, and blog managers to pinpoint aspects that require enhancement, refine their strategies, and boost brand visibility, user traffic, overall awareness, and sales figures. At present, the AI Search Grader assesses outcomes from GPT-4o, with intentions to expand its evaluations to include additional AI search engines in the future. The tool remains free to utilize, allowing users to evaluate their own brand or those of competitors within their field to measure performance and visibility effectively. As the trend shifts towards AI search engines such as ChatGPT and Perplexity for information retrieval, it becomes crucial for brands to adapt their strategies and embrace innovative approaches beyond conventional search techniques. This shift signifies a transformative moment in digital marketing, where leveraging AI tools will be essential for maintaining a competitive edge.

AI Visibility serves as a comprehensive solution aimed at amplifying brand presence across a multitude of AI platforms. By utilizing sophisticated optimization tools, it guarantees that brands can distinguish themselves effectively in the realm of artificial intelligence, resulting in quantifiable advancements in how they are perceived by AI systems. The platform not only tracks brand visibility in real-time but also evaluates the efficacy of AI presence, providing targeted enhancements for visibility. With the confidence of over 500 brands, AI Visibility has successfully analyzed over 1 million AI interactions and has reported an impressive average increase in visibility of 40%. Moreover, it continues to evolve, adapting to the dynamic landscape of AI to ensure brands remain at the forefront of consumer recognition.

Traditional SEO strategies are no longer as effective in the age of AI-powered search and large language models. AI Monitor, which is the world's most popular LLM SEO/LSO software, helps brands navigate this new landscape, focusing on AI-generated results and user prompts. AI Monitor tracks brand mentions on major LLM platforms such as ChatGPT, Microsoft Copilot Gemini Pro and Google's SGE. This provides insights into content engagement, competitor activity and insights. You can manage your brand's image with real-time alerts, sentiment analysis and real-time alerts. AI Monitor provides comprehensive, actionable insights that are tailored to AI. This ensures your brand thrives in the new era. AI Monitor will keep you ahead of the curve.

Evertune is a platform focused on AI brand monitoring and analytics, designed to assist brands in comprehending the narratives surrounding them as conveyed by AI models. With the growing trend of consumers turning to AI for guidance, Evertune delivers valuable insights on how large language models portray a brand in comparison to its rivals. The service provides tangible insights tailored for content, search, and social media teams, while also crafting a data-informed content strategy aimed at educating AI models. It meticulously tracks the evolution of brand perception over time across various language models and updates, collaborating with prominent generative AI providers such as OpenAI and Meta. Through the AI Brand Index, Evertune quantifies the frequency with which LLMs endorse a brand, enabling businesses to measure their standing against competitors and decipher AI-influenced consumer preferences. Additionally, the platform assesses the prevalent words and sentiments associated with a brand, generating a comprehensive content strategy that empowers brands to instruct LLMs efficiently. By leveraging these insights, companies can refine their branding efforts and better align their messaging with consumer expectations in an increasingly AI-driven landscape.

Revere is committed to enhancing brand visibility in the age of generative AI by offering innovative products and services that empower marketers to identify, track, assess, and improve their brand's standing among Large Language Models (LLMs) and AI assistants. Our signature platform, Brand Luminaire, includes capabilities like analyzing brand and product sentiment, evaluating LLM readiness, and providing optimization services to shape brand results in AI-centric landscapes. The core mission of Revere is to guide brands through the significant changes brought about by LLMs in consumer behavior and marketing approaches. By utilizing our exclusive LLM-driven metrics, you can monitor your company’s and competitors' brands and offerings effectively. Furthermore, you can evaluate the representation of your brand and products across leading LLMs, which is essential in today's competitive market. Revere equips companies with the necessary tools and services to effectively quantify, observe, and steer brand performance in the realm of LLMs, ensuring they stay ahead in a rapidly evolving digital ecosystem.

A vast number of consumers, in the hundreds of millions, are utilizing AI Search tools like ChatGPT and Perplexity to find brands and products. Profound has created the pioneering analytics platform designed to assist enterprise brands in comprehending and enhancing their presence in AI Search results. Merely ranking on the first page of Google is now insufficient. In fact, less than 50% of the sources referenced by AI answer engines appear in the top ten search results. This shift is due to emerging factors that are reshaping content visibility across AI platforms. With Profound, you can uncover these critical factors. Our technology is among the most advanced for analyzing how brands are represented on AI platforms. You can effectively manage public sentiment regarding your brand and identify any misinformation. We guide you on where to concentrate your efforts to improve both the frequency and positivity of your appearances. Brands leverage our insights to refine their marketing, public relations, content creation, and social media strategies, ultimately leading to a more impactful presence in the evolving digital landscape. As AI continues to transform how consumers search for information, staying ahead of these changes is essential for brand success.

Goodie is an innovative platform aimed at maximizing brand exposure within AI Answer Engines such as ChatGPT, Gemini, and Perplexity. It features robust AI Search Optimization tools that assist brands in boosting their visibility in the emerging AI-driven search environment. By delivering immediate insights, performance analytics, and practical recommendations, Goodie empowers businesses to elevate their rankings and enhance customer perception across multiple AI platforms. This platform is particularly suited for startups, chief marketing officers, and marketing experts, ensuring that your brand captures attention in the rapidly changing AI-powered search arena. As the landscape evolves, Goodie's commitment to adaptation and effectiveness makes it an essential resource for businesses looking to thrive.

BrandRank.AI is a software as a service (SaaS) solution that tracks brands across both established and emerging generative AI answer platforms. Our service highlights significant vulnerabilities and provides actionable insights, enabling brands to enhance critical interactions that influence purchasing choices and shape public perception. By integrating advanced AI technology and brand knowledge with exclusive prompt assessment, complex mathematical heuristics, and “human in the loop” analysis, we scrutinize critical aspects such as brand risks, product effectiveness, AI and data utilization, sustainability assertions, supply chain dynamics, and customer service. The platform is equipped with functionalities including sentiment tracking, predictive brand health assessments, alignment evaluation with brand promises, search performance metrics, and competitive landscape analysis. Through a comprehensive understanding of algorithmic behavior, brands can secure a substantial edge in the rapidly changing environment influenced by generative AI in search. This unique approach not only enhances brand resilience but also fosters a proactive stance in navigating the intricate challenges of today's digital marketplace.

"Am I on AI?" serves as a comprehensive tool for businesses, granting them complete insight into their standings on AI search engines like ChatGPT, Perplexity, and Gemini. It features a suite of functionalities including brand monitoring, competitor assessments, prompt tracking, source evaluations, growth metrics, sentiment analysis, tailored recommendations, weekly updates, and practical insights. By examining queries associated with your brand, the platform allows you to identify which inquiries result in your brand's recommendation, helping you recognize trends and discover innovative methods to enhance your brand's presence in AI discussions. Furthermore, it pinpoints the specific websites and domains that contribute to your AI visibility, guiding you to concentrate efforts on the most influential platforms while uncovering new avenues for exposure. By continuously tracking your brand's visibility growth, the platform offers a clear perspective on how your representation in AI interactions is changing over time, allowing businesses to adapt their strategies effectively. This ongoing analysis empowers brands to stay ahead in the evolving landscape of AI-driven conversations.