Best Lead Scoring Software in Europe

Find and compare the best Lead Scoring software in Europe in 2025

Use the comparison tool below to compare the top Lead Scoring software in Europe on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    HubSpot CRM Reviews
    Top Pick
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    HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.
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    Identity Matrix Reviews
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    Identity Matrix

    Identity Matrix

    $149 per month
    29 Ratings
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    Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
  • 3
    6sense Reviews
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    6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.
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    Mailchimp Reviews
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    Mailchimp

    Intuit Mailchimp

    $9.99 per month
    130 Ratings
    Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis
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    ActiveCampaign Reviews
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    ActiveCampaign

    ActiveCampaign

    $15 per month
    21 Ratings
    ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.
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    HubSpot Marketing Hub Reviews
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    HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.
  • 7
    Klaviyo Reviews
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    Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.
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    Salesforce Marketing Cloud Account Engagement Reviews
    Top Pick
    Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.
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    Constant Contact Lead Gen & CRM Reviews
    Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.
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    Zoho SalesIQ Reviews
    Zoho SalesIQ is a customer engagement, live chat and analytics platform that combines all of the best features of Zoho SalesIQ. It unifies all your marketing, sales and customer support efforts, giving your customers a great experience and driving business growth. Get to know your prospects and start the right conversation with them. SalesIQ is optimized for B2B and B2C businesses, regardless of size. It features built-in audio calling, screen-sharing, visitor information, lead ID, a drag-and drop custom bot builder, and an AI-driven chatbot that automates customer engagement. It is trusted by more than 450,000 businesses, including giants such as Mahindra Group and Renault, IIFL. Suzuki, Zee5, Fluitec and Borner Corp., to serve their customers at all stages of the customer lifecycle. Our live chat software starts at $0 and scales with your business without burning any holes in your pocket.
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    Drip Reviews
    Drip is an award-winning, feature-rich, marketing automation, ecommerce CRM and email platform that allows marketers and businesses to get to know customers at scale. Drip has a variety of features that will help marketers see their customers clearly. Tracking tools, automated workflows and multichannel marketing are just a few of the many features offered by Drip. It integrates natively with many of the most popular marketing tools.
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     Cvent Lead Scoring Reviews
    The exhilarating feeling of sealing a deal, engaging with individuals, and the thrill of competition are what truly make the sales field vibrant and lively. Nevertheless, as an increasing number of planners transition to online platforms and inundate sales inboxes with a multitude of RFPs, sales managers find themselves with diminished time for their passion, forcing them to focus more on lead prioritization to secure the ideal group business. By utilizing Cvent Lead Scoring, we can reinvigorate your sales process, as this innovative tool automatically evaluates your leads, enabling you to redirect your focus back to the joy of selling and fostering valuable relationships!
  • 13
    Kommo Reviews

    Kommo

    QSOFT

    $15/month/user
    2 Ratings
    Kommo (formerly amoCRM), is the first messaging-powered CRM in the world. Multi-channel communication allows you to communicate with your customers via messengers, emails, or phone calls using one app. Every interaction with customers can now be personalized and one-on-one. Managers love the powerful analytics, reporting, and automation tools. It's the ideal messenger-based sales solution to entrepreneurs and small businesses.
  • 14
    Kizen Reviews
    Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth. Marketing with Zoe - Marketing with Zoe lets teams effectively target their entire addressable markets with hyper-personalization to convert more buyers into loyal customers. Sales with Zoe - Sales with Zoe helps close deals faster by giving every team member useful insights and serving as an intelligent personal assistant for time-consuming tasks. Experience with Zoe - Experience with Zoe is the best way to manage all your interactions in one place, gain insights into client experiences, and pinpoint areas for improvement to maximize customer value. Insights with Zoe - Insights with Zoe (Beta) delivers actionable, decision-grade insights through dashboards, reports, and alerts. Data with Zoe - Data with Zoe is the smartest place to store all your most important data, allowing even the most complex businesses to deploy an intelligent, unified data platform in days.
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    Corefactors AI CRM Reviews
    Corefactors AI CRM, a RevOps-enabled CRM, is designed to help businesses break down silos and automate revenue operations. This includes sales, marketing, support, and success. Key features include lead management, Inbuilt cloud telephone, Marketing Automation across multiple channels and Pipeline Management, Robust ticketing system, Task Management, and AI Powered alert/triggers. These features will help you make informed decisions and grow faster. Sales Box is a cloud-based RevOps-enabled sales CRM that uses AI. It was designed to automate sales processes for businesses. You can now manage leads effortlessly and efficiently at scale, without missing any opportunities. Powerful dashboards that use AI-based predictive lead scoring to help sales teams prioritize and predict future sales.
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    iCapture Reviews

    iCapture

    Cvent

    $79 per user per month
    1 Rating
    iCapture is a single solution that captures mobile leads at all levels, from the largest international tradeshows to small networking events and everything in between. Reps can use iCapture to capture consistent and seamless information. Quickly get contact information and qualifiers for quick follow-up. Rich qualifying data allows you to reengage after the show for more sales calls and greater opportunities to win more deals. Your customized solution will allow you to show up at trade shows and events with the right solution. iCapture's speed, consistency, visibility, and visibility will reduce lead follow-up times from weeks to minutes, which will help you drive revenue. Every company's tradeshow lead capture process is unique. The iCapture team will work with you to create a system that captures and qualifies leads. We also measure performance from event to event. Our industry-leading features ensure a consistent, reliable and customized lead capture experience that meets your needs.
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    Lead Docket Reviews

    Lead Docket

    Lead Docket

    $125.00 per user per month
    1 Rating
    Efficient lead management tailored for law firms enables a clearer understanding of lead origins. Streamline your marketing strategies for optimal results while enhancing profits without additional expenditures. Measure the return on investment for all advertising campaigns and keep a close eye on the performance of every lead. Assess success rates across various attorneys and intake personnel. Lead Docket offers unique tools absent from traditional case management systems, facilitating prompt follow-ups to boost conversion rates. Stop relying on your email inbox to manage leads; instead, consolidate every lead from diverse sources into a single platform to prevent any from slipping away. This system was designed in partnership with leading attorneys and legal marketing specialists. With functionalities for searching, sorting, filtering, duplicate checks, tagging, and importing, you can effectively oversee your leads. Monitor both incoming and outgoing referrals, and optionally share lead information with referral partners via email. Task assignments are automatically generated to guarantee that no lead ever falls through the cracks, ensuring that your practice remains efficient and effective in its outreach efforts. Ultimately, this comprehensive approach to lead management empowers law firms to optimize their client acquisition strategies and maximize their success potential.
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    Creatio Reviews

    Creatio

    Creatio

    $25 per user per month
    Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Featuring an intuitive no-code UI builder, a drag-and-drop business process builder, and a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale - addressing both structured and unstructured industry workflows, rich reporting, diverse machine learning use cases, and flexible analytical dashboards. With Creatio, the development effort for such applications is reduced by up to 10 times! Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for popular business needs and use cases. The Creatio platform is built on a modern technology stack, which offers maximum degree of freedom to integrate the platform within your organization’s digital ecosystem. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs.
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    Act-On Reviews

    Act-On

    Act-On Software

    $900.00/month
    Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.
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    Emercury Reviews

    Emercury

    Emercury

    $19.00/month/user
    Initiate your campaign by focusing on a particular lead behavior, which will enable you to create a tailored response suitable for nearly every scenario in your marketing efforts. Craft your messaging in accordance with the actions of your customers. Are you finding it difficult to ensure your emails reach their destination? Frustrated by the lack of insight into your campaign's progress? Concerned about the possibility of having your account suspended? Fed up with generic support responses that fail to provide real solutions? If so, you’re in the right place. Our delivery strategy prioritizes not just getting your emails successfully sent, but also enhancing their engagement rates. While this may sound straightforward, it lies at the heart of our mission. Setting up a broadcast message that connects with your subscribers is a breeze, thanks to our user-friendly HTML editor or Drag and Drop Template Editor. You can easily send customized messages, ensuring each one resonates with individual customers. Additionally, segmenting your audience based on their engagement metrics allows you to focus on communicating with your most active subscribers, ultimately driving better results. By honing in on these strategies, you can significantly improve your marketing effectiveness.
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    zigihub Reviews

    zigihub

    Zigihub

    $24 per user per month
    Enhance the efficiency of your entire direct and indirect sales teams—including Field Operations Specialists, in-store promoters, dealer sales teams, and pre-sales teams—by leveraging the powerful capabilities of zigihub's machine learning-driven sales CRM, which significantly improves sales performance. With a mobile CRM solution, your sales personnel can remain productive even while out in the field. In addition, zigihub offers comprehensive digital marketing services designed to elevate your online presence and generate more leads for your website. By utilizing our offshore marketing organization, you can achieve savings of 60-70% compared to competitors while still receiving superior results. Our fully integrated platform and unified data model guarantee that your information is effectively harnessed across CRM, sales automation, and marketing automation processes. We also provide predefined master data and optimal parameters to ensure your data is properly configured and immediately actionable, facilitating a seamless transition to enhanced productivity. Ultimately, this tailored approach can lead to a significant transformation in how your teams operate and achieve their targets.
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    Pinpointe Reviews

    Pinpointe

    Pinpointe On-Demand

    $42.00/month
    Pinpointe On Demand is an award-winning cloud-based email marketing platform. It helps B2B marketers keep track of customers and communicate with them through permission-based emails. Pinpointe is a purpose-built platform for medium-sized businesses, large volume senders, agencies, and other organizations. It offers the largest collection of mobile-friendly, pretested, ready to use HTML email templates that allows users to create engaging emails. The core features include real-time site analytics, heat maps, social sharing buttons and smart segments.
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    BenchmarkONE Reviews

    BenchmarkONE

    BenchmarkONE

    Free
    BenchmarkONE (formerly Hatchbuck) will make every relationship count and help you get the most out of every opportunity. BenchmarkONE, formerly Hatchbuck, is a complete sales and marketing solution for small businesses. It combines CRM, email marketing and marketing automation tools. BenchmarkONE allows growing businesses to easily track prospects and customers, automate followup and track the success of campaigns.
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    Net-Results Reviews

    Net-Results

    Net-Results

    $800.00/month
    Net-Results, a premium marketing automation platform, boasts an intuitive interface with a slew of functionalities. Net-Results allows marketers to quickly and efficiently gnerate and nurture leads. They can also launch email marketing campaigns, manage social channels, and streamline sales. Net-Results integrates with the most popular CRMs.
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    Velocify Reviews

    Velocify

    ICE Mortgage Technology

    $60 per user per month
    Thriving in the current mortgage landscape necessitates an efficient and refined sales strategy. Velocify®, part of the ICE Mortgage Technology™ Platform, harnesses the power of sales automation to enhance your team’s organization and keep them centered on activities that generate greater revenue. By streamlining and implementing your tailored sales process in Salesforce, your sales executives, Salesforce administrators, and loan officers will be better equipped to expand the business and finalize more loans. With this integration, your Salesforce setup transforms into a robust tool for prospecting, closing deals, and generating insightful reports. Are you prepared to boost your lead conversion rates by an impressive 400%? Access mortgage leads from more than 1,400 integrated sources, automatically allocate new leads, reassign those that have yet to be addressed, prioritize sales communications, and design personalized sales workflows to ensure all leads receive prompt attention. By responding swiftly to urgent leads, you can adopt smarter selling techniques and ultimately close a greater number of loans, leading to increased profitability and growth opportunities for your business.
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