Best Free Location-Based Marketing Software of 2025

PlotProjects was founded in 2011 and has seen a lot of success. The Wall Street Journal named Plot Projects one of Europe's most promising startups for 2013. We are now the global leader in location marketing for companies using apps. Our technology adds the contextual layer that helps companies win micro-moments from consumers at every touchpoint of their customer journey, online and offline. Our technology is used by brands and publishers to obtain location intelligence, attribute offline and online shop visits, retarget, activate and activate consumers with contextually enhanced personalized messages. A comprehensive geofencing SDK for iOS and Android. Easy to set up and use. Our SDK integrates with your entire digital infrastructure, from your app to customer data, marketing automation, and behavioural analytics platforms. Since 2011, our SDK has been the leader in geofencing, location data, and marketing automation.

Woosmap offers a unique combination of privacy-first geolocation APIs and SDKs, based on our own data sourcing, without collecting any personal data. Thanks to Woosmap, developers can build the best Location-based User Experience for millions of consumers. As a result, businesses increase their conversion rates, improve experiences across all digital journeys. Our APIs and SDKs are based on our own data sourcing, without collecting any personal data.

Experience a top-tier full-stack location platform that accelerates the development of location-centric applications while boosting your revenue through advanced SDKs and APIs for features like geofencing, trip tracking, geocoding, and search functionalities. Leverage open-source SDKs renowned for their precision, accompanied by straightforward documentation, adaptable APIs, and seamless integrations. Craft unique location-based solutions throughout the customer journey, covering everything from personalized messaging to curbside pickup and address autocomplete features. Designed for scalability, this platform handles over 100 billion queries annually from more than 100 million devices while prioritizing enterprise-level security, privacy, and customer support. Enhance your conversion rates by effortlessly connecting users with nearby locations and services. You can either import and search your own location data or utilize our exceptional address and point of interest (POI) datasets. Benefit from a generous free tier of up to 100,000 requests each month, and take advantage of tools to configure geofences, as well as visualize, analyze, and segment your location data. Additionally, our open-source SDKs for iOS, Android, and web facilitate the straightforward integration of location capabilities into your applications, ensuring a seamless user experience. With these tools, the potential for innovation in location-based services is limitless.

Regardless of the industry or sector you operate in, our expertise can assist you in finding the right proximity technology solution tailored to your requirements, whether it be for marketing or logistics purposes. By leveraging a strategic mix of proximity technologies such as Beacons, Geofencing, Wi-Fi, NFC, and QR codes, you can elevate the effectiveness of your campaigns. Smartwhere is at the forefront of retail innovation, offering a platform that caters to the needs of both small businesses and major international retailers alike. The Smartwhere SDK simplifies the integration of proximity features into both new and existing mobile applications, allowing for swift deployment with minimal coding efforts. This efficiency ensures that mobile campaigns can incorporate proximity technologies seamlessly while maintaining quick time-to-market. Traveling can often present numerous challenges, but with proximity technology, passengers experience a smoother journey, receiving guidance to their gates, locating their present position, or discovering nearby shops effortlessly. Moreover, the implementation of proximity technology empowers healthcare providers and government entities to enhance their service offerings significantly, ultimately improving the user experience for everyone involved. By embracing these technologies, organizations can streamline operations and better connect with their audiences.

Storefries features an advanced geosocial system designed to provide retail business owners with in-depth insights into their customers' preferences and requirements. This innovative platform also assists in discovering locally relevant content for social media, ultimately enhancing their branding efforts. By leveraging these tools, businesses can more effectively engage with their target audience and improve their overall marketing strategies.