Best Market Research Software for Mac of 2025

Professional researchers worldwide choose this program for their user-friendly, quick analysis and production of presentation-ready biplots, correspondence and MCA maps. 64-bit program runs on both MACs and PCs. Our Brand Projector I graphically shows and calculates the necessary attributes for brand (column), repositioning to any point on a Map. Brand Projector II allows researchers to interactively modify attributes (rows), and then watch the Brand (column), move in response.

QuestionPro is a leader in the online survey software space, approved by over 96% of reviewers online. This software helps you create, send, and analyze online surveys, forms, quizzes, and polls. Additional features let you further customize your survey experience and conduct advanced analyses. And for the times when you need a hand, QuestionPro is always available to help with industry leading 24 X 7 LiveChat for all users. QuestionPro contains 4 product editions - Essentials (the free forever version), Advanced (for single users), Team (for collaboration), and Research (with all premium features). Additional QuestionPro products exist as well for CX, Workforce, and more. Our survey tool contains hundreds of off-the-shelf surveys for you, plus 38+ question types to help you create the perfect questionnaire. After creation, you can then distribute the survey through numerous channels and methods to respondents, such as email, integrated pop-ups, SMS, and social sharing. With over 10 million users across 100 countries, QuestionPro is the survey partner of choice for Fortune 100 companies, academic institutions, small businesses, and individual researchers for 17+ years running.

Discuss.io is a smart platform that allows global brands and agencies to plan, execute, and share qualitative research conversations at scale. We assist enterprise market researchers, UX specialists, product managers, sales professionals and brand managers in accelerating consumer conversations and streamlining the workflow. Key features include live video interviews and mobile screen sharing, interactive whiteboards and powerful tagging. You can quickly create highlights reels that highlight key moments and save hours of video. We offer a wide range of market research services, including moderation, human translations, recruiting, and program management through our marketplace.

A Comprehensive Unified Platform for Gathering, Organizing, and Evaluating Feedback. Key Survey’s advanced survey software empowers organizations to consolidate data and feedback collection throughout the entire business landscape. Participants benefit from a cohesive and regulated environment that guarantees the precision, integration, and practicality of data. This online survey tool operates across the entire enterprise, featuring automated closed-loop workflows and seamless integration with existing systems. Transitioning your customer satisfaction initiatives to Key Survey provides you with access to a leading survey tool, backed by years of expertise in delivering effective customer satisfaction solutions. With enhanced survey features, you can craft the ideal survey experience for your clients, encouraging higher participation rates and generating a wealth of valuable insights for managers to review and implement. This ultimately leads to improved decision-making and a deeper understanding of customer needs.

Market intelligence and media monitoring platform to find relevant information, save it, make sense of it, and share it to multiple publishing platforms. Each day, Cronycle surfaces new developments and emerging trends from top experts across 80,000+ topics and delivers to you the most trusted, relevant insights you need to know about. Cronycle can help your team: Silence the noise, eliminate blindspots, focus on the most trusted, relevant content you need to know about, keep teams and audiences informed

This is the essential source for government contract research, support, and assistance to keep you ahead. GovWinIQ is a platform for government contracting intelligence that allows businesses to manage public sector opportunities and pursue deals more quickly. It also helps them plan strategically to stay ahead of the competition. GovWinIQ has helped many organizations increase their public sector sales and capture with its 30+ years of experience. In 2018, GovWin IQ was the industry standard for federal government contracting information and Onvia, an innovator in state, local and education contracting data joined forces to create one powerful solution - making it the leader in the public sector.

Quirkos is a visual, inexpensive and intuitive way to qualitatively analyze text data. Quirkos' unique bubble interface makes it easy to use and gives you intuitive insights into data. Live collaboration, side by side comparisons and powerful visualisations allow users to uncover interesting findings. Available as cloud-based or offline software with identical features across Windows, Mac, and Linux.

Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.

ATLAS.ti allows you to qualitatively analyze large amounts of textual, graphic, audio, and video data. Advanced tools allow you to organize, reassemble, manage and manage your material in creative yet systematic ways. ATLAS.ti helps you stay focused on the material. ATLAS.ti can meet all your qualitative analysis needs, regardless of whether you are in anthropology, economics or criminology. ATLAS.ti has a wide range of media that you can use to code documents, audio clips, or photos. Text documents in all formats are possible, including txt.doc,.docx,.odt and.pdf. Fully automated searches can be performed across multiple documents. You can work with many audio and graphic formats (.wav.mp3,.wma., etc.). You can also work with most video types (.avi.mp4,.wmvv, etc.). .

Midesk, an innovative market intelligence tool, helps you streamline your media workflows, organize market information, and collaborate on research projects. Midesk makes it simple to share and manage your market and media knowledge from one place.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

QualSights is an innovative insights platform designed to empower brands, agencies, and consulting firms to gather richer and more genuine consumer insights from across the globe with remarkable speed and cost efficiency. By utilizing its proprietary technology, businesses can obtain real-time insights by observing and engaging with consumers during their shopping or product usage experiences in their everyday settings. As the first and only fully integrated solution, QualSights adeptly combines qualitative and quantitative research methodologies, thereby delivering clients enhanced depth, authenticity, and agility throughout their research endeavors. Moreover, the platform offers a diverse array of data collection methods while also streamlining analysis through a robust suite of AI tools that simplify the process of identifying and showcasing the most relevant insights. This comprehensive approach ensures that clients can make informed decisions quickly and effectively, ultimately leading to better product development and marketing strategies.

ExpiWell’s exceptional data collection platform, endorsed by numerous researchers globally, effectively tackles the limitations of conventional survey techniques. By utilizing Ecological Momentary Assessment (EMA) and Experience Sampling Method (ESM), it captures real-time data from the world while ensuring outstanding participant engagement. This platform allows for a comprehensive observation of participants' experiences through instantaneous data gathering. It enhances interaction between researchers and participants, leading to greater involvement in the research process. With ExpiWell’s ESM capabilities, research transforms from a mere static process into a dynamic interaction, enabling seamless participant rewards, community building, and immediate feedback. By merging the strengths of ESM with community-centric research approaches, ExpiWell empowers you to nurture connections, promote social support, and enhance engagement within your participant network. This innovative approach enables researchers to deliver timely solutions that can drive meaningful change in their organizations or communities effectively. Ultimately, ExpiWell is revolutionizing the way data is collected and utilized in research, paving the way for more impactful outcomes.

Dedoose is a versatile cross-platform application designed for the analysis of qualitative and mixed methods research, accommodating various formats such as text, images, audio, video, and spreadsheet data. Prioritizing security, we continuously incorporate cutting-edge encryption technologies into Dedoose, as safeguarding your data is crucial to our mission. Collaborate seamlessly with colleagues across diverse disciplines in real-time, enhancing the efficiency of teamwork which is a fundamental aspect of Dedoose's development. Our platform is designed to facilitate easy access for team members, allowing you to grant controlled permissions for your projects effortlessly. With a user-friendly interface focused on maximizing research capabilities, Dedoose is simple to learn, ensuring that you can easily leverage its full range of functionalities. A diverse user base utilizes Dedoose in various ways, allowing them to uncover significant insights that drive their research forward. As a result, Dedoose not only simplifies the analysis process but also fosters collaboration and innovation across research teams.

Survata, a rapidly-growing measurement technology company, provides market research to some of the most prominent brands and agencies around the globe. Survata's platform is the fastest way to measure consumer behavior and opinions with wide-scale accuracy and speed. Survata Market Research can be found at survata.com/mr.

mQuest® Market Research stands out as a premier survey platform tailored for diverse modern market research needs, receiving widespread approval. Its adaptable order management, straightforward implementation, and accurate analysis render mQuest® POS an essential tool for point-of-sale research. Customized checklists, comprehensive visual documentation, and meticulous analysis contribute to the ongoing enhancement of quality standards. mQuest® Lead simplifies the automatic mobile gathering of leads via smartphones or tablets, alongside efficient follow-up processes. Whether conducted through interviews or individual submissions, mQuest® Car Clinic facilitates prototype testing with assurance and security. Furthermore, mQuest® empowers field workers to manage all orders and activities seamlessly while on the move through mQuest® service. Every step of the process can be systematically recorded using checklists and protocols, ensuring nothing is overlooked in the research journey. With its robust features, mQuest® not only enhances the effectiveness of research efforts but also fosters continuous improvement in quality assurance practices.

Prelaunch stands out as the inaugural platform for market validation, assessing the demand for products and formulating pricing strategies prior to their release by scrutinizing conversion metrics in relation to industry benchmarks. This innovative tool uniquely gauges authentic purchasing intentions through a streamlined landing page crafted with realistic ecommerce principles, delivering critical insights and precise forecasts derived from thorough analysis of pricing and market demand. By focusing on real-world data, Prelaunch empowers businesses to make informed decisions before entering the market.