Best Media Planning Software for Mac of 2025

ContentCal, a company under the Adobe umbrella, simplifies the process of managing your content marketing and social media strategies, allowing you to channel your energy into creativity and strategic planning. It enables synchronization across multiple channels and teams, streamlining communication and enhancing engagement efforts. With a focus on ensuring seamless global and regional content visibility, it facilitates the effective execution of campaigns. The platform is intuitively designed, allowing users to become proficient in just 15 minutes. You can create, curate, share, draft, and organize your content and campaigns on a worldwide scale. It also allows for the comparison and sharing of best practices, providing insights into what strategies yield the best results and when to implement them, while offering robust reporting on post-performance across the organization. Additionally, users can manage inboxes and track mentions and messages across various channels. Established by a group of agency marketers, ContentCal emerged from the desire for straightforward yet advanced tools to create and disseminate content, along with the need to share that content for client feedback and approval seamlessly. This approach fosters collaboration and enhances the overall efficiency of the content creation process.

Be Addy presents a user-friendly dashboard designed for your multi-channel media strategy, emphasizing the importance of prioritizing your overarching strategy over individual campaigns. We assist you in establishing a strategy based on various marketing layers, allowing you to assign budgets to different channels while setting key performance indicators (KPIs). With this approach, you gain control over your scheduling, while we offer insights on the most effective media mix and collaborate with your digital team to enhance your return on investment (ROI) for each media plan. You can easily create your multi-channel media plan and integrate your strategy, manage your budget allocation, and develop campaigns using Be Addy. This streamlined dashboard empowers you to schedule your online media initiatives throughout the year, allocate budgets across channels, and predict spending effectively. Additionally, you have the option to save your media plan as a template for future use, ensuring efficiency and consistency in your marketing efforts going forward. With Be Addy, you can confidently take the reins of your media strategy and optimize your results like never before.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.