Best Mobile App Analytics Tools for Windows of 2025

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Your data. Your insights. No black-box analytics. Kubit is the leading Customer Journey Analytics platform, empowering teams with self-service insights, rapid decision-making, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional solutions, Kubit eliminates data silos and third-party ownership, enabling enterprises to analyze customer behavior directly within their cloud data warehouse (Snowflake, BigQuery, Databricks)—no forced data extraction, no hidden algorithms. Designed for product, data, and marketing teams, Kubit supports funnel, retention, path, and cohort analysis out of the box. With real-time anomaly detection and exploratory analytics, teams can surface trends and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, governance, and expert support. ➡️ Learn more at kubit.ai.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

HeadSpin's global cloud of devices enables mobile and web testing on thousands upon thousands of SIM-enabled phones. These devices are located in more than 100 locations across the globe on real WiFi and carrier networks. No simulation or emulation. No SDK is required. The HeadSpin Appliance provides a secure, portable, temperature-controlled enclosure for a wide variety of compatible devices, and allows RF access to the local WiFi or carrier network. You can deploy on-prem, in a cloud or anywhere else. HeadSpin provides the data and AI-powered insights that you need to ensure flawless digital experiences for your customers. This includes code and packet analysis, machine learning, computer vision techniques, and machine learning. To troubleshoot errors, crashes, SDK bloat and system resource issues, you can dive into the client-side performance.

Nintex Process Platform is used by enterprise organizations all over the world to automate, manage and optimize their business process. Nintex Process Platform features include process mapping, workflow automation and document generation. It also includes mobile apps, process intelligence, forms and forms generation, and forms. All of this is done with a drag and drop designer. Nintex Workflow Cloud, the latest version of Nintex Workflow Cloud, accelerates your organization's journey towards digital transformation. Put The Power of Process™ in the hands of your ops and IT professionals, process analysts, business analysts, power users, and more. Digitize forms, workflows and more. The Nintex Process Platform provides the most comprehensive platform for automation and process management. Nintex makes it easy to automate and optimize business processes.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Zoho Apptics is your go-to solution for comprehensive product analytics, designed to help you track app performance and gain meaningful insights. Whether you’re a developer, marketer, or product owner, Apptics streamlines the process of analyzing user activity, understanding behavior patterns, monitoring interactions, and identifying crashes or errors—all in one place. With compatibility across frameworks like Android, iOS, macOS, tvOS, watchOS, Windows, React Native, JavaScript, Flutter, and Unity, Apptics enables you to refine your app, enhance user retention, and build stronger customer relationships. Start exploring Zoho Apptics today—sign up and elevate your app strategy!

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Toucan, a customer-facing platform for analytics, empowers organizations to drive engagement and provide the best possible end-user experience. Toucan makes it simple, from data connections to the distribution and sharing of insights wherever they are needed. Toucan analytics are 3x more popular than the industry average. With hundreds of connectors, users can connect to any cloud-based or stored data. Data readiness features make data preparation easy for business people. They can perform tasks that would normally require an expert. Visualization can be described as "data storytelling", where every chart is accompanied with context, collaboration and annotation to help users understand the "why" behind their data. Finally, deployment and management are easy with one-touch deployment, from staging to production, easy embedding and publishing to any device.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.

Enhance Your Customers’ Affection for Your Brand with Every Interaction Elevate the customer experience beyond mere personalization by delivering the most fitting actions for your clientele, thereby fostering meaningful and delightful experiences that resonate with them. Top-tier brands rely on Localytics to enhance their customer engagement initiatives. We assist you in cultivating a strong affinity for your brand through impactful customer interactions. Start by gaining a profound understanding of your customers through comprehensive, contextual insights. Following this, craft truly customized experiences using advanced intelligence and personalized features. Engage your customers in their preferred environments to facilitate relevant and significant interactions. Finally, consolidate all these elements with dedicated support that guides your strategy and aids in achieving your brand objectives. Don't hesitate to arrange an online demonstration with one of our experienced team members to discover how our solutions can contribute to your business growth and customer loyalty. Moreover, this could be an invaluable opportunity to explore innovative strategies tailored to your specific needs.