Best Mobile App Optimization Tools in New Zealand

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Alchemer provides the ideal customer, market, and employee feedback solution for any company that has outgrown SurveyMonkey or doesn't want the expense and complexities of Qualtrics. The Alchemer Platform is the fastest, easiest, most effective way to close the feedback loop with your customers and employees. Now you can collect the best feedback with Alchemer Survey and Alchemer Mobile and close the loop with Alchemer Workflow.

Boost your growth by gaining insights into your website and applications. Kissmetrics is perfectly tailored for SaaS product and marketing teams, providing essential data to help you attract qualified leads, turn more trial users into paying clients, and minimize churn rates. Additionally, Kissmetrics caters to ecommerce product and marketing teams by offering the insights necessary to enhance your checkout process, transform more visitors into repeat customers, and maximize the lifetime value of each client. By leveraging these analytics, businesses can make informed decisions that drive long-term success.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).

For the advancement of gaming, ironSource offers essential tools that empower developers to elevate their games, encompassing the largest in-app video advertising network in the industry, a comprehensive mobile ad mediation solution, and a user acquisition platform driven by data insights. Leading game developers rely on ironSource to support their growth, as our all-inclusive platform delivers everything necessary for success in the competitive gaming landscape. This trust is built on our commitment to innovation and performance, making us a key partner for developers aiming to thrive in their ventures.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

CleverTap is an integrated analytics and engagement platform that solves retention. To increase customer retention and lifetime value, build deeper relationships with customers, whether you're just starting an app or have millions of MAUs. CleverTap allows brands to eliminate the hassle and expense of integrating and maintaining multiple platforms for analysis, segmentation, and engagement across mobile and web. CleverTap offers a 14-day trial for apps with more than 100K MAUs. You can easily integrate and cancel at any moment. You can contact customer support right from the dashboard. There are no hidden fees or charges. CleverTap's scalable solutions are trusted by more than 8,000 brands, including Domino's, Vodafone, BookMyShow and Gojek.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Kumulos, the customer engagement platform, is easy to use and offers a 360-degree view to help you create long-term customers. Features include in-app messaging, web push notifications, and mobile push notifications. Kumulos Mobile Marketing Hub allows you to create omnichannel campaigns and manage them all from one location - the Kumulos Mobile Marketing Hub. You can personalize your campaigns with features like rich interactive messaging, geotargeting, audience segmentation and channeling. Kumulos is fully automated and can deliver receipts and intelligent delivery, taking the guesswork out campaign timing. To acquire new customers, use features like ASO and deferred deep linking. Analytics and reporting enable you to monitor all aspects of performance and to continuously improve. Crash reporting and diagnostics make sure your app is always fully functional. They also prioritize fixes so you can offer an excellent user experience. Kumulos offers a 30-day free trial.

Enhance user experience, boost app installations, and effortlessly optimize your app's online presence with a single link. Our platform operates on a robust serverless infrastructure capable of handling thousands of clicks every second. You'll receive a complimentary, automatically generated landing page tailored to your app's design, perfectly suited for social media sharing and designed to be indexed by search engines without any extra effort. Gain a deeper understanding of your audience and campaigns with insights on clicks, referral sources, device types, and geographical locations. Mobile users will be directed straight to the App Store or Play Store, eliminating any web view loading, which significantly streamlines the installation process and reduces waiting times. This efficient approach not only improves user satisfaction but also encourages higher conversion rates.

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

Apxor is an app intelligence platform. We are India's leader in smart in-app nudges. We process 10 Billion events per month and reach 75% of Digital India. You may be surprised at how quickly apps like Instagram, Facebook and Pinterest increase growth. Because they encourage users to experiment and push them towards their product goals. Many apps don't have as much engineering bandwidth as deca-corns. Apxor is used by organizations that value speed, focus, and results. Apxor is used by top apps such as Dream11, Doubtnut and Shemaroo to test new features without lengthy release cycles or huge developer efforts. Apxor is smartly used to nudge users and help them reach their conversion goals.

LogRocket combines session replay and performance monitoring with product analytics, empowering software teams to create the perfect product experience.

VWO Insights integrates various tools such as session recordings, heatmaps, and on-page surveys to identify issues within your visitors’ experiences, allowing you to address existing problems and enhance positive aspects. Additionally, funnels enable you to spot conversion leaks and investigate the factors behind visitor drop-offs, utilizing heatmaps and session recordings for in-depth analysis. Thanks to advanced segmentation features, you can form intricate segments and apply bracketing logic to refine your funnel reports, revealing new visitor categories. If you observe a significant drop-off at a certain stage, you can effortlessly access session recordings of those specific visitors who did not complete the desired action with just one click. VWO recordings operate continuously, providing insights into friction points throughout the journey of distinct buyer personas. This functionality not only aids in comprehending the user experience but also simplifies the process of identifying growth opportunities and testing strategies tailored to each segment. Ultimately, such insights empower businesses to make informed decisions that enhance overall user engagement and conversion rates.

Improve your website's search engine rankings by delivering a static HTML version of your JavaScript site to crawlers, all while maintaining an excellent user experience for your visitors. Prerender® offers a software-as-a-service solution that optimizes your JavaScript website for search engine optimization. For your website to appear in search results on platforms like Google, it must first be crawled and indexed by their web crawlers, such as Googlebot. These crawlers typically analyze a simplified HTML version of your site, excluding visual and interactive components. This process is usually straightforward for sites built with static HTML and can be completed in a matter of days. However, for websites developed using JavaScript frameworks, the situation becomes more complex. Although Google is capable of crawling JavaScript-based sites, the process is considerably more challenging, often resulting in weeks of waiting before your content gets indexed and appears in search results. By utilizing Prerender®, Google can successfully access and recognize all of your website's content and links, ensuring that you reach your audience quickly and efficiently, thus enhancing your visibility online.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.

AB Tasty, a global leader of AI-powered experience optimization, empowers brands to create better experiences for their customers on their websites and mobile apps by leveraging personalization, experimentation and recommendations. AB Tasty integrates web-based and API-based services into a single platform that allows companies to create seamless experiences for their customers. AB Tasty’s platform helps brands align their digital, ecommerce, and product teams around revenue goals. This is done by optimizing and enhancing digital experiences. Founded in 2013, AB Tasty's client list includes world-leading companies such as Kering and McDonald's. It also includes L'Oreal, Disneyland Paris and LVMH. AB Tasty operates 12 offices in North America, Europe and Asia Pacific.

Transform your offering into a powerful engine for expansion. Provide seamless, product-centric interactions that meet the expectations of your users. Accelerate your business's growth trajectory with Appcues, where superior user experiences translate into quicker and more lucrative advancements. This is the rationale behind our creation of the Product-Led Growth Platform. Appcues simplifies the process of delivering outstanding user experiences at scale and aligns your organization around the product as its most significant growth driver. From the first evaluation to becoming loyal advocates, Appcues empowers businesses to craft product experiences that foster customer satisfaction and support scalable growth. Impress your users with tailored onboarding journeys that leave a lasting impact. Ensure a remarkable initial experience by engaging and activating users through delightful, educational, and supportive pathways that lead them to value swiftly. Enhance feature engagement and boost adoption rates by implementing timely, contextual prompts and guided walkthroughs, ensuring users are continually informed and empowered. Moreover, by focusing on these critical elements, you position your product not only as a tool but as a solution that resonates with users, driving both satisfaction and loyalty.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

Enhance application efficiency and provide impeccable user experiences through unparalleled insights and intelligence. As today's applications become increasingly intricate and the demand for nearly perfect customer interactions rises, conventional Application Performance Management (APM) tools frequently fail to deliver the essential visibility required to address issues before they affect users. Therefore, it is crucial for APM systems to evolve by integrating AIOps functionalities, which allow for earlier detection of anomalies, behavior prediction, and the facilitation of informed automatic corrective measures. DX Application Performance Management (previously known as CA Application Performance Management or CA APM) seamlessly integrates with our AIOps offering, enabling the correlation and analysis of data across users, applications, infrastructure, and network services, thereby providing you with real-time insights into the status of critical business services. Utilizing sophisticated algorithms and machine learning strategies, DX APM can swiftly and accurately pinpoint the likely source of any issue, ensuring that problems are resolved efficiently before impacting users. This proactive approach not only enhances operational efficiency but also significantly elevates overall customer satisfaction.