The Diode Network addresses use the same format of Ethereum public addresses. While they are great for unique identification, they don't make it easy to remember. The Diode Network uses a Blockchain Name System, a smart-contract-based decentralized Domain Name System. This allows for the association of a human-recognisable name with a Diode Network account. A BNS name can be used to replace an address if it is configured for that address. Configuring a BNS name for an address is a significant event. You may want to manage the names and where they point over time, just like you would an ICANN domain.