Best Product Analytics Software with a Free Trial of 2025

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Your data. Your insights. No black-box analytics. Kubit is the leading Customer Journey Analytics platform, empowering teams with self-service insights, rapid decision-making, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional solutions, Kubit eliminates data silos and third-party ownership, enabling enterprises to analyze customer behavior directly within their cloud data warehouse (Snowflake, BigQuery, Databricks)—no forced data extraction, no hidden algorithms. Designed for product, data, and marketing teams, Kubit supports funnel, retention, path, and cohort analysis out of the box. With real-time anomaly detection and exploratory analytics, teams can surface trends and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, governance, and expert support. ➡️ Learn more at kubit.ai.

Based on your interests, history, and role, you will receive personalized and recommended results. QuaerisAI provides near-real-time data access for all data. QuaerisAI enhances your data and document workload with AI. To increase knowledge sharing and track performance, teams can share insights and pinboards. Our advanced AI engine transforms your inquiry to a database-ready language within micro-seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

The Deepest Digital Adoption Platform Chameleon is a sophisticated no-code platform for product success, empowering SaaS teams to build self-service user onboarding, feature adoption, and feedback collection. PMs, PMMs, and CSMs can build, manage and improve product experiences for your web application without writing code. Increase activation with product tours, boost adoption with tooltips, get user feedback with surveys, and offer guidance with checklists. Simple to get started, but with deep configuration available • Use your own fonts • We automatically pull styles from your product • Adjust anything with custom CSS • Fine tune any element with your own custom CSS • Configure templates • Save templates to make it easy to build on-brand

GrowthCues, an automated product analytics tool, is a tool that provides instant product growth insights to B2B SaaS growth-focused teams. GrowthCues, unlike conventional product analytics tools that require complex dashboards and tedious analysis, automatically surfaces issues and opportunities related to user engagement and activation. It also identifies the drivers and blocks influencing product growth. GrowthCues, powered by generative AI and machine learning, delivers product growth insights to the Slack of your product team in plain English so that you and your team don't get lost in product data.

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize. Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

UXPressia is an all-in-one online solution for understanding customer, user, buyer, and employee experience, engaging teams, and driving successful digital transformation. Visualize your customer journeys, create personas, and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate with you in real-time. Identify relations between your mapping initiatives, and set up a team library for the team to store and reuse components and files to achieve consistency across all projects. Export designer-quality maps and personas and present them right from your browser online. Use one of 120+ ready-to-go templates for 10+ industries to start working on your project in no time. Training video & demo sessions on request | Help Center | Free guide and other materials, live events on personas and journey mapping | Support | Per-contributor price (Viewers are free of charge).

Boost your growth by gaining insights into your website and applications. Kissmetrics is perfectly tailored for SaaS product and marketing teams, providing essential data to help you attract qualified leads, turn more trial users into paying clients, and minimize churn rates. Additionally, Kissmetrics caters to ecommerce product and marketing teams by offering the insights necessary to enhance your checkout process, transform more visitors into repeat customers, and maximize the lifetime value of each client. By leveraging these analytics, businesses can make informed decisions that drive long-term success.

Mitzu.io is a warehouse-native analytics platform tailored for SaaS and e-commerce teams, enabling actionable insights directly from data warehouses or lakes like Snowflake, BigQuery, and Redshift. It eliminates complex data modeling and duplication by working on raw datasets, ensuring streamlined workflows. Mitzu’s standout feature is self-service analytics, empowering non-technical users like marketers and product managers to explore data without SQL expertise. It auto-generates SQL queries based on user interactions for real-time insights into user behavior and engagement. Plus, seat-based pricing is a cost-effective alternative to traditional tools.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Create and implement any customer journey effortlessly and at scale with the leading all-in-one Customer Operating System designed to enhance your customer success. Choose from predefined journeys or customize your own to fit your needs, utilizing best practice templates readily available for various initiatives. Instead of starting from the ground up, you can securely integrate all your customer information to achieve a comprehensive view of each individual. The platform is straightforward to manage and maintain, allowing you to oversee all aspects from a single interface. Designing, executing, and assessing your top customer interactions has never been this accessible. Streamline workflows throughout your organization and elevate your digital engagement through tailored communications for every single user. With its modular and flexible design, it provides everything necessary to quickly launch, track, optimize, and expand your efforts while ensuring a seamless experience for both you and your customers. This innovative solution empowers businesses to adapt and thrive in a rapidly changing marketplace.

SessionStack uses cutting-edge session recording technology empowered by AI to form a Digital Experience Analytics platform. This platform aids e-commerce businesses in pinpointing customer obstacles, drop-off points, and untapped conversion prospects. The platform's insights speed up the optimization of the overall user experience by leveraging data-driven optimization of conversion rates. Our proprietary machine-learning models cater perfectly to e-commerce decision-makers aiming for revenue maximization. SessionStackAI combines qualitative and quantitative user data to fuel a comprehensive overview of website or mobile app interactions. With its auto-capture features and extensive retrospective data, the platform ensures a thorough analysis, detecting any friction points or new conversion possibilities in real-time.

CUX in nutshell: ✔ User Behavior Analysis ✔ Experience Metrics ✔ Goal-Oriented Analysis ✔ Conversion Waterfalls ✔ Entire Visits Recording ✔ Heatmaps ✔ Pre-analysis & Alerts ✔ Auto-capture Events ✔ Retroactive Analysis ✔ 100% GDPR-compliant ✔ Data stored in EOG ✔ SSL secured

In order to get a complete view of customer/account-level journeys, understand attribution, and uncover cross-functional business insights, event data is often duplicated and exported from product analytics solutions to the data warehouse. This creates inconsistent data between two platforms: siloed product analytics solutions and SQL/BI tools running on the data warehouse. Adding to the challenge, BI tools are not even designed to explore and derive insights from event data. NetSpring offers a single self-service tool for product analytics with BI-style ad hoc visual exploration, working directly off the data warehouse as the single source of truth. Key Benefits: - GTM Teams: Self-serve answers to the next business question without worrying about data availability - Data & Analytics Teams: Support GTM teams with governed, self-service tooling - C-Suite: Leverage the data warehouse (source of truth) for consistent results and to avoid data duplication, reverse ETL, and security issues Key Capabilities: - Self-Service: Rich library of behavioral analytics templates - Analytical Power of BI: Self-guided ad hoc visual exploration - Warehouse-Native: Rich business context with no data duplication

Zoho Apptics is your go-to solution for comprehensive product analytics, designed to help you track app performance and gain meaningful insights. Whether you’re a developer, marketer, or product owner, Apptics streamlines the process of analyzing user activity, understanding behavior patterns, monitoring interactions, and identifying crashes or errors—all in one place. With compatibility across frameworks like Android, iOS, macOS, tvOS, watchOS, Windows, React Native, JavaScript, Flutter, and Unity, Apptics enables you to refine your app, enhance user retention, and build stronger customer relationships. Start exploring Zoho Apptics today—sign up and elevate your app strategy!

devtodev is a product analytics platform that allows data-driven teams to gain valuable insights and influence user decision making. You can convert users to paying users, improve app economics, predict revenue, customer lifetime value, and predict churn. You can also analyze and influence user behavior.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Keen is a fully managed event streaming platform. Our real-time data pipeline, built on Apache Kafka, makes it easy to collect large amounts of event data. Keen's powerful REST APIs and SDKs allow you to collect event data from any device connected to the internet. Our platform makes it possible to securely store your data, reducing operational and delivery risks with Keen. Apache Cassandra's storage infrastructure ensures data is completely secure by transferring it via HTTPS and TLS. The data is then stored with multilayer AES encryption. Access Keys allow you to present data in an arbitrary way without having to re-architect or re-architect the data model. Role-based Access Control allows for completely customizable permission levels, down to specific queries or data points.

The LaunchDarkly feature management platform allows users to dynamically control which application features are accessible to their audience. By leveraging feature management, contemporary development and operations teams can enhance their speed and handle more development cycles effectively. This approach is regarded as a best practice, enabling engineering teams of various sizes to deploy code continuously while giving business teams the authority to manage the user experience. With the LaunchDarkly platform, top teams can mitigate risks and actualize their concepts from the very start. Accelerate your software delivery process by decoupling code deployments from feature launches, allowing for deployment at your discretion and feature releases when you’re fully prepared. By utilizing feature flags, you can minimize the cost of errors when introducing new features or updating systems. Additionally, you can oversee and adjust your features in real-time, ensuring that you test comprehensive functionalities rather than just superficial adjustments. This level of control ultimately leads to a more efficient and responsive development cycle.

LogRocket combines session replay and performance monitoring with product analytics, empowering software teams to create the perfect product experience.

Learn to understand your customers. Create a better product. PostHog offers a complete product analytics UX. Analyze trends, funnels and retention. Event autocapture is the key to all of this. PostHog automatically captures events and user behavior within your mobile or web app. Know how traffic flows through your app. Know the pageviews, actions, and other information of every user on your website or app. Visualize product trends and retention. Analytics can help you understand your users and how to keep them coming back. Visualize how users navigate your website or app. Use metrics to determine what needs improvement. Release new features regularly without worrying about breaking existing changes. Rapidly test new ideas and roll them out to 10%, 20%, or 100% of your users. PostHog can easily be deployed in your cloud for easy adoption and onboarding. PostHog is designed to scale. This includes our open core pricing model. PostHog can manage your deployment on your infrastructure.

A staggering 98% of visitors to your website leave without making a purchase, but imagine if you could turn that around. Our retargeting ads provide a personal touch, as we meticulously analyze the behavior of each visitor, taking note of the products they showed interest in and their preferences. When they next scroll through Instagram or Facebook, they’ll encounter ads that are not only relevant to what they previously viewed but also feature additional product suggestions. This tailored approach encourages customers to return and finalize their purchases. We generate dynamic advertisements that showcase items your customers have previously checked out. With our Social Dynamic Ads feature, you have the flexibility to incorporate both product detail images and captivating visuals from your Instagram feed. This results in advertisements that resonate more with audiences, leading to increased engagement and superior performance. Moreover, we pride ourselves on offering flexible support options, including live chat, email, and phone assistance, ensuring that any issues you encounter are resolved within a 24-hour timeframe. Additionally, there is a manageable 4% campaign management fee applied to the ad spend across all plans, allowing you to effectively budget for your advertising needs while maximizing your outreach.