Best Product Analytics Software for Mac of 2025

Your data. Your insights. No black-box analytics. Kubit is the leading Customer Journey Analytics platform, empowering teams with self-service insights, rapid decision-making, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional solutions, Kubit eliminates data silos and third-party ownership, enabling enterprises to analyze customer behavior directly within their cloud data warehouse (Snowflake, BigQuery, Databricks)—no forced data extraction, no hidden algorithms. Designed for product, data, and marketing teams, Kubit supports funnel, retention, path, and cohort analysis out of the box. With real-time anomaly detection and exploratory analytics, teams can surface trends and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, governance, and expert support. ➡️ Learn more at kubit.ai.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Mitzu.io is a warehouse-native analytics platform tailored for SaaS and e-commerce teams, enabling actionable insights directly from data warehouses or lakes like Snowflake, BigQuery, and Redshift. It eliminates complex data modeling and duplication by working on raw datasets, ensuring streamlined workflows. Mitzu’s standout feature is self-service analytics, empowering non-technical users like marketers and product managers to explore data without SQL expertise. It auto-generates SQL queries based on user interactions for real-time insights into user behavior and engagement. Plus, seat-based pricing is a cost-effective alternative to traditional tools.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

SessionStack uses cutting-edge session recording technology empowered by AI to form a Digital Experience Analytics platform. This platform aids e-commerce businesses in pinpointing customer obstacles, drop-off points, and untapped conversion prospects. The platform's insights speed up the optimization of the overall user experience by leveraging data-driven optimization of conversion rates. Our proprietary machine-learning models cater perfectly to e-commerce decision-makers aiming for revenue maximization. SessionStackAI combines qualitative and quantitative user data to fuel a comprehensive overview of website or mobile app interactions. With its auto-capture features and extensive retrospective data, the platform ensures a thorough analysis, detecting any friction points or new conversion possibilities in real-time.

CUX in nutshell: ✔ User Behavior Analysis ✔ Experience Metrics ✔ Goal-Oriented Analysis ✔ Conversion Waterfalls ✔ Entire Visits Recording ✔ Heatmaps ✔ Pre-analysis & Alerts ✔ Auto-capture Events ✔ Retroactive Analysis ✔ 100% GDPR-compliant ✔ Data stored in EOG ✔ SSL secured

Zoho Apptics is your go-to solution for comprehensive product analytics, designed to help you track app performance and gain meaningful insights. Whether you’re a developer, marketer, or product owner, Apptics streamlines the process of analyzing user activity, understanding behavior patterns, monitoring interactions, and identifying crashes or errors—all in one place. With compatibility across frameworks like Android, iOS, macOS, tvOS, watchOS, Windows, React Native, JavaScript, Flutter, and Unity, Apptics enables you to refine your app, enhance user retention, and build stronger customer relationships. Start exploring Zoho Apptics today—sign up and elevate your app strategy!

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Witbe is a pioneer in the Quality of Experience industry. It offers an award-winning method to monitor the QoE delivered by any interactive service (telephony or video, web), on any device (PC/smartphone, STB), and through any network (fixed-mobile, OTT). Witbe was founded in 2000 and has grown to be a trusted partner for more than 300 clients in over 50 countries. Witbe Robots is trusted by Broadcasters, Operators, and Content Providers. Witbe is a publicly-traded company on Euronext Growth.

Product Usage Analytics to Make Smarter, Faster Strategy Decisions and Roadmap Decisions. Usage Intelligence (formerly Revulytics), helps you make better decisions, whether you are defining new features or optimizing existing product functionality. Analyze actual product usage metrics to understand user interaction and engagement with your software. Also, analyze your install base to create a data-driven strategy that will guide you in making pricing, pricing, and sunsetting decisions. Analytics can help you make better product management decisions. Developer teams can use technical and environment data to gain insight into infrastructure and support requirements. Usage Intelligence is the first solution for software usage analytics. It provides deep insight into application usage. Find out which features are most used.

You might find it challenging to scrutinize every session replay, but Decibel's AI can effortlessly handle that task. Unlock the potential of DXS® – recognized as the most advanced algorithm designed to enhance digital interactions. By leveraging DXS®, you access an extensive reservoir of knowledge aimed at elevating digital experiences. Gain immediate insights that can dramatically boost online conversion rates, user engagement, and customer fidelity. With years of refinement on heavily-trafficked sites, Decibel’s DXS® evaluates billions of digital interactions monthly, driving an unmatched insight mechanism. Once installed, Decibel's intelligence is swiftly integrated into your website, revealing patterns related to user frustration and engagement, while identifying and highlighting subpar experiences. Dive deeper with comprehensive visualizations that allow you to empathize with your users, recognize their challenges, and prioritize necessary enhancements alongside your team. Furthermore, Decibel enhances the tools you already use by providing valuable data about the caliber of digital experiences. This integration ensures you remain informed and equipped to make data-driven decisions for continuous improvement.