To achieve increased sales, profitability, and brand visibility, retailers must communicate effectively with customers at every interaction point. Sonetto® PXM on Azure delivers a responsive solution that focuses on the customer while offering a competitive advantage. This platform streamlines the management of product information across various channels, regions, and market segments. Utilizing patented technology, Sonetto® PXM enhances the operations of global retailers by automating essential processes such as data cleaning, product management, categorization, and merchandising. The growing gap between what customers desire and what retailers can deliver is becoming more pronounced. Customers now anticipate transparency and a smooth, enriching buying experience that reflects their individual lifestyles and preferences. Conversely, retailers face significant challenges in adapting their product management practices to align with customer expectations, all while dealing with issues related to subpar product quality and the rising costs and complexities of IT infrastructure. As this tension escalates, it becomes increasingly crucial for retailers to bridge this divide and prioritize a customer-focused approach.