As retailers develop strategies for a post-COVID landscape characterized by increasing expenses, evolving consumer habits, intense competition, and the enforcement of safety protocols, the ability to react promptly has become essential. This necessity calls for a fundamental transformation in the operational models of retailers. The path ahead involves fostering resilience to unlock significant value and to make informed decisions supported by extensive data, predictive analytics, and intelligent, real-time insights that are both personalized and localized. TCS Optumera™ offers a comprehensive AI-driven retail optimization suite designed to enhance both merchandising and supply chain decisions in a cohesive manner. By leveraging this technology, retailers have experienced sales growth between 3-5%, a reduction of nearly 50% in time invested, the implementation of five times more strategies, and a decrease in costs ranging from 20-30%. Moreover, it enables the optimization of customer baskets across various channels by taking into account demand transferability, consumer preference sets, predictive analytics, and competitive offerings, ensuring a tailored shopping experience for each customer. This comprehensive approach not only increases efficiency but also positions retailers to thrive in a rapidly evolving market.