Best Search Engine Marketing (SEM) Software with a Free Trial of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.

SE Ranking is a cloud-based, all-inclusive search engine optimization (SEO), platform for webmasters. SE Ranking is intuitive and easy to use. It offers a complete set tools for tracking keyword positions, site auditing and analyzing competitor SEO strategies and PPC strategies. Keyword suggestion and grouping, website rank, backlink monitoring and automated professional reporting. SE Ranking allows users to track their website's keyword ranking across multiple countries, cities and regions. This is done in real-time on Bing, Google and Yahoo.

Higher rankings. High quality traffic. Measurable results. From creating custom reports to helping you target the right keywords, to creating them. Moz Pro removes SEO complexity. What are people searching for when they search for your products/services. You can create high-quality content by knowing which keywords are being used, and what questions they are asking. Target keywords strategically with precise keyword volume and difficulty metrics. You can save keyword lists that you can track, and then update them as needed.

Streamlining online advertising has never been simpler. Increase your customer conversion rate by 60% while reducing costs by 10%. WordStream is here to support your small business in achieving these goals. Our tailored software and services are specifically designed for small to mid-sized enterprises, enabling them to achieve significant outcomes from their online advertising efforts. Enhance your agency's capabilities, empower your team with knowledge, and foster robust growth in online advertising for your clients using our innovative solutions. How does your Google Ads performance compare to your industry's competitors? Discover the impressive features of WordStream's award-winning software and the expertise of our dedicated team. While keyword research can often feel overwhelming, our complimentary tool simplifies the process, allowing you to easily identify essential keywords that will drive traffic through both SEO and PPC strategies. Additionally, LocaliQ provides tech-driven marketing solutions aimed at helping you attract, convert, and retain a larger customer base effectively. Don't let marketing challenges hold you back; let us help you elevate your business to new heights.

Adspert supports e-commerce companies in maximizing their profit on Amazon, eBay, Google and Bing by optimizing their PPC campaigns. Powerful PPC optimization tool powered by best ad-tech AI. Maximize your profit, not just sales!

PromoNavi is a digital platform that can be used by marketers, agencies and PPC professionals. It automates repetitive tasks such as creating and optimizing PPC campaign campaigns and helps to increase ROAS. PromoNavi automates keyword collection, competitor analysis, PPC reports, campaign creation, ad performance tracking and broken links checking.

AgencyAnalytics provides a comprehensive reporting platform for digital agencies. AgencyAnalytics is trusted by more than 2000 marketing agencies. It allows teams and freelancers to monitor and report on their clients' marketing campaigns. This includes SEO and PPC, social and email marketing, review and call tracking, and more. The platform includes automated marketing reports, over 30 integrations, SEO tools and a fully customized, customizable dashboard for agencies.

Sellozo offers a comprehensive, a la carte suite of intelligent tools that Amazon Sellers can use. We automate the tedious stuff and analyze a lot of data. Then we package it all up into intuitive reporting tools and tools that Amazon Sellers can use. Insights and Analytics with Financial Reporting is the core offering of Sellozo. It provides Amazon Sellers with an enhanced view of their sales and product data. This data can be paired with organic and sponsored sales data and performance data in an intuitive dashboard. Our Ad Automation offers an average 70% increase of return on ad spending by optimizing your Amazon Sponsored Products Listings and lowering wasted ad expenditure. The Repricer allows you to automatically adjust product prices based on the criteria you specify. This will allow you to win and remain in the Buy Box. Our Support team, which is staffed by Amazon Sellers and available to assist with any aspect of Amazon, is also available. We are here for our customers.

TrueClicks is the tool we wished we had in our agency years. We want to make sure that you never miss an opportunity or issue in your PPC accounts. This is done by going beyond regular analysis, optimization, and a lot more. This is more than just showing you what you can do, but also revealing what you should and should not do, and in which order. We believe that the industry needs an independent third-party to grade PPC accounts. Agencies should not grade each other or themselves, and Google will be Google. One, easy-to use dashboard allows you to see campaign issues and potential opportunities across all your accounts. Our tailored insights give your team the information they need to improve account performance and create bulletproof campaign campaigns. You deserve an audit that is based on your goals, needs, and objectives. We keep an eye on your accounts so that you don't have too. You will receive daily reports about how your campaigns are performing, and any actions that you need to take.

Automated recommendations, unique data views and quick implementation make it easy to manage your PPC accounts. Adalysis is designed to help you get out of data crunching to optimize your business by pointing you to the issues that need to be addressed. All ads are automatically tested. Accounts are automatically scanned to identify any missing best practices. You can create your own data scans. It takes just a few clicks to make large-scale changes. Enterprise accounts have all the tools they need for large data changes. Automated recommendations are available for small accounts that can be applied at the touch of one button. No matter how many keywords and ads you manage or how small your monthly spending, Adalysis can help you optimize your PPC workflow for you or your entire team. It's never been easier to manage powerful PPC campaigns.

Conductor is the best-in-class content marketing and search technology, combined with expert strategy services. Our platform gives you deep insight into search intent and empowers you to take action across digital channels. Conductor is more than just a platform. We are a partner dedicated to your digital marketing success. Our dedicated Customer Success team offers expert support and strategic guidance as well as assistance with execution.

Optmyzr is a tool that helps you manage your AdWords and Bing Ads accounts. It provides valuable insights through analytics and reports to help you be more efficient. Optmyzr provides enterprise-level search marketing tools, workflows and scripts that allow users to quickly improve their PCC accounts and create winning campaigns. One-Click Optimizations, data insight, reporting, enhanced scripts and shopping add tools are some of the core features.

Consolidate Your Marketing Data in a Single Platform. Our goal is to simplify analytics for everyone! Boost your return on investment by designing engaging dashboards that utilize real-time data and effortlessly share automated reports. Integrate any or all of your advertising accounts in just five minutes. Choose from various widgets in the sidebar, including tables, pie charts, graphs, and even visuals of your ads. Instantly distribute your pre-designed reports to essential stakeholders, whether they are part of your organization or external partners. Are your Facebook Ads performing as effectively as your Google Ads? Craft personalized dashboards to monitor and evaluate the key metrics that matter to you all in one place (customization of metrics is available). To elevate your strategy further, consider incorporating AdStage Join to connect advertising data with web conversions and sales, making the process feel almost magical! Keep your ad creatives engaging and combat ad fatigue by automatically rotating or scheduling fresh ads to launch on specific calendar dates or according to performance metrics. This innovative approach ensures that your marketing efforts remain dynamic and effective in an ever-changing landscape.

PPC BidMax™ (previously known as Dynamic Bid Maximizer) stands out as a premier solution for automated management of Pay Per Click advertising. This tool enables you to effectively oversee your digital ad campaigns on platforms like Google, Yahoo, and Bing through a user-friendly interface, enhancing your return on investment (ROI) in the process. Join the ranks of thousands of agencies and consultants worldwide who rely on this PPC management software each day for their clients’ needs! Overseeing online ad campaigns can often become a tedious task, requiring ongoing adjustments to bids and keywords to maintain budget compliance while maximizing ROI. By utilizing our PPC software, you can alleviate the burdens associated with managing a PPC initiative, saving both time and resources. Our advanced bidding algorithm automates various essential functions, from establishing bids to creating detailed reports that clearly illustrate your ROI, allowing for straightforward monitoring of your campaign's effectiveness. With such powerful tools at your disposal, achieving successful outcomes in your advertising efforts has never been easier.

PPC Bee provides a centralized platform to oversee campaigns across various advertising systems. The inclusion of organizations and sub-organizations enhances your ability to manage multiple campaigns for different clients, online shops, and international markets with ease. You can invite an unlimited number of team members to collaborate on campaign management, maximizing your return on investment by identifying and removing ineffective or unprofitable keywords. The PPC Tuner feature intelligently suggests which keywords to eliminate and what negative keywords to incorporate into your campaigns. There is no longer a necessity to manually create keywords and ad copy for each individual product; instead, you can leverage uploaded data feeds to generate keywords or incorporate them into your ad text. Additionally, you have the flexibility to modify the data as necessary. In PPC Bee, setting a cost-per-click (CPC) at the ad group level for all products simultaneously is straightforward. By utilizing variables within the Campaign structure settings, the process of segmenting a single campaign into multiple campaigns becomes effortless, allowing for greater customization and efficiency in your advertising strategies. This not only streamlines your workflow but also enhances the overall effectiveness of your advertising efforts.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Consolidate all your information in a single location for convenience. The platform allows for seamless integration with numerous leading ad networks and call tracking systems. You can create customized layouts and automate the delivery process effortlessly. Link various popular sources of PPC, Native, Social, and Call Tracking with direct API connections. Additionally, the system supports custom data imports, providing flexibility in how you manage your data. You can enhance the visual appeal of your reports using charts, tables, images, and numerical data. Easily drag and drop modules into your chosen template, and further personalize these modules through a wide array of settings. Reports can be published automatically in multiple popular formats, ensuring accessibility and usability. Quantify stands out as a favored business intelligence and data aggregation tool tailored for digital marketing agencies and professionals in paid search. It provides a complimentary 14-day trial with no obligations, allowing potential users to explore its capabilities. Our clientele consists of curious, self-motivated individuals who are encouraged to conduct their evaluations independently. Go ahead and create striking data visualizations that exceed your expectations. During the trial period, users have access to all features, enabling a comprehensive experience of the platform's full functionality. This trial not only highlights the potential of the software but also empowers users to maximize their data-driven decisions.

Income Access offers marketing technology and a complete suite of digital marketing services for the iGaming, crypto, forex and lottery industries. Our mission is to assist companies and affiliates in these industries in building long-term, profitable and sustainable business relationships. Income Access has been a partner with more than 300 brands since 2002 and has connected with over 25.000 key publishers and affiliates. Our own affiliate marketing software is used and we offer digital marketing services to our partners. This helps them increase customer acquisition, get more exposure for their brand, and maximize revenues. Income Access is a software company, affiliate network, and marketing agency all in one. To learn more, contact one of our industry experts today!

SocialAds introduces innovative online advertising features designed to enhance the revenue potential of your web assets. With its highly user-friendly interface and functionalities tailored to support both website managers and advertisers, you can start generating income in no time. Optimize advertiser returns on investment with our robust targeting capabilities, which include geolocation, demographic, and keyword targeting. You can display ads directly on your site or broaden your content network to encompass any website. Additionally, leverage email advertising to reach users' inboxes or utilize our REST APIs to serve ads in native formats for mobile applications. Our platform offers a wide variety of ad formats, such as banner ads, text ads, media-rich ads, and video ads, allowing advertisers to select the options that suit their needs best. You have the flexibility to let advertisers choose between a 'pay per ad' system or a campaign and budget-based payment model similar to Facebook and LinkedIn. Furthermore, you can access comprehensive metrics on ad performance, including clicks, impressions, click-through rates, and user engagement statistics, ensuring you can make informed decisions to enhance your advertising strategy. In this way, SocialAds not only simplifies the advertising process but also optimizes revenue opportunities for all users involved.

Enhance your online presence by streamlining and speeding up the analysis of your SEO and analytics information. You can easily share, export, and optimize your data! Our services support large organizations in centralizing, calculating, and interpreting search engine and website-related metrics to elevate your SEO for improved visibility and performance. We track daily activities to oversee your SEO and PPC campaigns, equipping you with actionable insights on essential KPIs. One of our standout features, pixel ranking, reveals your authentic organic ranking in the Search Engine Results Pages (SERP) across any device. Successful SEO management relies on having precise data presented in a usable format at the right moment. Our data can be delivered in various formats, such as PDF, CSV, JSON, or Email, all within a customizable white label interface. Additionally, our dashboards can assimilate data from multiple sources, including Google Analytics, while our Google Data Studio connector offers a wide array of metrics and is designed for user-friendly interaction. By leveraging these tools, businesses can make informed decisions to refine their digital strategies and achieve greater success online.

UltraGranular enhances the granularity of your existing PPC search ad campaigns, making it enjoyable and efficient to review search terms and identify negative keywords. This optimization typically leads to improved click-through rates (CTR) and conversion rates. Users often discover additional negative keywords well over a year after they begin utilizing our platform. Beyond merely identifying negative keywords, UltraGranular also offers suggestions for callout ad extensions and sitelinks that can help elevate CTR. Once negative keywords are identified, PPC agencies and campaign managers can effortlessly create professional PDF reports for their clients, detailing the work completed along with projected savings and optimization percentages. Notably, there is a free version available that requires no signup, and all pro accounts include a complimentary trial period for users to explore the tool's capabilities. This makes it a versatile option for anyone looking to enhance their PPC efforts.

We have invested over $25 million in leads generated through Google Ads, leading to the creation of our effective TALL strategy. With SpeedPPC, you gain access to this strategy along with the necessary tools to enhance your PPC lead generation efforts. The SpeedPPC platform equips you with both the framework and resources to attract more leads than you ever imagined. Discover techniques to refine your ads, boost your return on investment, and acquire essential insights into the customer journey, all while enjoying a light-hearted approach. Delve into the keys to achieving marketing success and take your strategies to new heights in this vibrant digital landscape. Increasing your click-through rate can enhance your ad's quality score and reduce your cost per click, ultimately saving you funds over time. Master the art of optimizing your PPC campaigns by utilizing Google Ads Search query reports effectively. Improve your targeting through refined keyword selection, leading to higher quality scores, decreased costs, and increased conversions. Craft more precise ads that achieve superior click-through rates and ad ranks, allowing you to expand your reach and impact. Embrace this opportunity to revolutionize your advertising efforts and witness remarkable growth in your business outcomes.

ReportGarden functions as a comprehensive software solution for marketing agencies aiming to enhance the efficiency of client and campaign oversight as well as reporting. This platform enables digital advertising agencies to effortlessly generate performance reports and invoices, oversee campaign budgets, conduct site evaluations, and a variety of additional tasks. In addition, ReportGarden offers features that allow users to send personalized project proposals, manage financial limits, and monitor all project deliverables effectively. It serves as an essential tool for agencies striving to optimize their workflow and improve client satisfaction.

Opteo, a Google Ads optimization tool, offers suggestions for improvement based on account monitoring and supported by statistically relevant data. Recommendations can be implemented in one click. They are presented in priority order. Opteo automatically pushes Google Ads changes without having to switch between interfaces. Manage keyword bids, budgets, optimizations, ad schedules, real-time alerts and analysis of search terms. Opteo offers over 40 optimizations.