Best Free Search Engine Marketing (SEM) Software of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

SE Ranking is a cloud-based, all-inclusive search engine optimization (SEO), platform for webmasters. SE Ranking is intuitive and easy to use. It offers a complete set tools for tracking keyword positions, site auditing and analyzing competitor SEO strategies and PPC strategies. Keyword suggestion and grouping, website rank, backlink monitoring and automated professional reporting. SE Ranking allows users to track their website's keyword ranking across multiple countries, cities and regions. This is done in real-time on Bing, Google and Yahoo.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. With Marketing Miner, you can quickly detect technical issues on your site, find out which landing pages and keywords bring the most traffic, conduct a comprehensive technical SEO audit and competitor analysis, monitor mentions of your brand and important keywords in your niche, find new link building opportunities to strengthen your backlink profile and develop a successful content marketing strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

We offer agencies powerful tools to manage their PPC spend. Never worry again about over/underspend or pacing. Our apps are built on top of Shape's platform and focus on what we know best, budgeting and APIs. Our algorithm will help you keep your ad spend in line with your performance goals. Budget analysis to help you find and capitalize on missed opportunities. A centralized, simple-to-use marketing API allows you to build powerful tools. Digital marketers are too busy manually managing ad spending, according to our opinion. You can organize campaign spend across channels into custom funds that fit your strategy and needs. Your team will have a trusted resource to access detailed information about any budget. You can manage campaigns with recurring monthly spending targets as well as limited-time promotions just as easily. Get flexible spend alerts that let you know when to take action, and our unique automated solutions take care of the rest.

Imagine having the ability to suspend your advertising campaigns whenever it rains or setting a lifetime budget for a campaign in Google Ads. Wouldn’t it be ideal if your campaigns could automatically pause themselves whenever your landing pages malfunction? You can refer to these features as 'IfThens.' They function like miniature robots that manage your campaign settings. Just select one, set it up, apply it to your campaign, and you can step back. Your IfThen will diligently track conditions for you and implement changes to your campaign as specified. It truly feels like magic. A digital marketing agency with 14 years of experience wished for a solution to import external data into Google Ads to automatically manage client ad campaigns by activating, pausing, and adjusting bids. This idea led to the creation of IfThenAds. Execute campaigns intelligently that adapt to an ever-evolving landscape. Reach your target audience when it matters most and save both time and resources by quickly configuring your settings and letting the system take over. With IfThenAds, campaign management has never been easier or more efficient.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Consolidate all your information in a single location for convenience. The platform allows for seamless integration with numerous leading ad networks and call tracking systems. You can create customized layouts and automate the delivery process effortlessly. Link various popular sources of PPC, Native, Social, and Call Tracking with direct API connections. Additionally, the system supports custom data imports, providing flexibility in how you manage your data. You can enhance the visual appeal of your reports using charts, tables, images, and numerical data. Easily drag and drop modules into your chosen template, and further personalize these modules through a wide array of settings. Reports can be published automatically in multiple popular formats, ensuring accessibility and usability. Quantify stands out as a favored business intelligence and data aggregation tool tailored for digital marketing agencies and professionals in paid search. It provides a complimentary 14-day trial with no obligations, allowing potential users to explore its capabilities. Our clientele consists of curious, self-motivated individuals who are encouraged to conduct their evaluations independently. Go ahead and create striking data visualizations that exceed your expectations. During the trial period, users have access to all features, enabling a comprehensive experience of the platform's full functionality. This trial not only highlights the potential of the software but also empowers users to maximize their data-driven decisions.

Experience a comprehensive digital marketing platform designed to oversee and manage your paid advertising across various channels. The evolution of digital marketing has arrived, enabling you to elevate your business and secure better returns on your investments in advertising. Adriel is an innovative all-in-one solution that empowers you to handle and enhance all your digital marketing initiatives seamlessly from a single platform. Our award-winning technology consolidates communication channels and essential data into a customizable interface, allowing your business to convey a more effective promotional message across all platforms. With the ability to monitor and manage your digital marketing efforts collectively, you take the first step toward achieving a high return on ad spend (ROAS) by gaining valuable insights from a thorough overview of your campaigns across multiple channels. Enjoy clear visibility into campaign key performance indicators and success rates, with real-time data that is fully transparent. Take charge of everything on your own, eliminating the confusion caused by countless reports and emails while simplifying your marketing strategy. This streamlined approach not only enhances efficiency but also positions you for greater success in your marketing endeavors.

UltraGranular enhances the granularity of your existing PPC search ad campaigns, making it enjoyable and efficient to review search terms and identify negative keywords. This optimization typically leads to improved click-through rates (CTR) and conversion rates. Users often discover additional negative keywords well over a year after they begin utilizing our platform. Beyond merely identifying negative keywords, UltraGranular also offers suggestions for callout ad extensions and sitelinks that can help elevate CTR. Once negative keywords are identified, PPC agencies and campaign managers can effortlessly create professional PDF reports for their clients, detailing the work completed along with projected savings and optimization percentages. Notably, there is a free version available that requires no signup, and all pro accounts include a complimentary trial period for users to explore the tool's capabilities. This makes it a versatile option for anyone looking to enhance their PPC efforts.

NinjaSEM allows you to manage your PPC campaigns and launch them. NinjaSEM can help you generate a lot of new keywords. Get access to 37+ apps starting at $14.99 per user.

Retreaver, a cloud-based call centre solution, tracks, tags and routes calls to specific departments or agents. We help marketers, agencies, and brands analyze inbound calls, manage caller profiles and dynamically route calls. We also track conversions, analyze ROI, and generate reports. You can personalize customer experiences, reduce call times, and improve customer satisfaction by leveraging powerful CRM databases and real-time tracking. Retreaver allows you to create your own call data properties using custom tags. These tags are associated with a number or a phone call, giving you greater control over your campaigns. We can pass these savings to you by optimizing our operating expenses. We do not have any monthly contracts and offer competitive pricing for our clients. Contact us for a quote.

Kliken simplifies the process of marketing your business to online shoppers who are genuinely interested, enabling you to drive more traffic, generate more leads, and ultimately increase sales for your company. Recognized as one of the fastest-growing companies in the United States, Kliken proudly made the 2021 Inc. 5000 list. With flexible budget options tailored to your business requirements, you can easily create and manage multiple campaigns for a nominal fee. Regardless of your marketing experience, you can immediately begin to expand your business through their automated solutions. Design campaigns that strategically allocate your budget toward attracting visitors who are most likely to convert. Keep track of essential metrics to enhance your understanding of how your campaigns perform and optimize your return on ad spend. Whether your offerings consist of products or services, Kliken ensures your business reaches the appropriate audience. Leverage the right marketing tools to elevate your business presence effectively. With Kliken, you have the potential to transform your marketing strategy into a powerful asset for growth.

CampaignHero is the software arm at the award-winning digital agency Broadplace. It was created to help SMEs expand their online business. The CampaignHero App makes managing your online advertising accounts on Facebook, Google, and Microsoft easy, efficient, and optimised. The app offers real, useful and actionable tips, tools, and recommendations that will help you boost your campaigns and aid in business growth.

Aori is a software organization located in USA that was started in 2017 and provides software named Aori. Aori includes training through documentation and live online. Aori is offered as SaaS software. Aori has a free version. Aori provides phone support support and online support. Aori is a type of PPC software, and provides features like account alerts, budget management, campaign management, conversion tracking, google / bing ads, keyword research tools, keyword tracking, and URL builder. Cost begins at $60.00/month/user. Some alternatives to Aori are AdScale, AdLantern, and Adalysis.

Microsoft Advertising has introduced an innovative platform named the Digital Marketing Center, which is a project from Microsoft Garage. This tool is designed to assist small and medium-sized enterprises in overseeing their digital marketing efforts, encompassing not only Microsoft Advertising but also major advertising and social media platforms such as Google Ads, Facebook, Twitter, and Instagram, thereby streamlining their marketing strategies and enhancing their online presence.