Best Search Engine Marketing (SEM) Software in Africa

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.

Enhance your business visibility through Google Ads and connect with potential customers actively searching for services similar to yours on Google Search and Maps. You only incur costs for tangible results, such as clicks to your site or phone calls to your business. Appear in search results when individuals are looking for your offerings, as Google serves as the primary platform for inquiries about activities, destinations, and purchases. Your digital advertisements can target users at the precise moment they express interest in products or services you provide. Regardless of whether users are on desktop or mobile devices, a well-placed advertisement can convert inquiries into loyal customers. Boost online sales, reservations, or newsletter signups by utilizing ads that lead users directly to your website. Enhance customer engagement through ads that display your contact information and include a click-to-call feature, making it easier for potential clients to reach you. Additionally, leverage business ads that guide individuals to your location on the map, effectively driving foot traffic to your establishment. This strategic approach not only increases your reach but also solidifies your presence in a competitive market.

Microsoft Advertising, previously known as Bing Ads, serves as a promotional platform within the Microsoft Search Network. It allows businesses to engage with potential customers actively searching for their services. With the Microsoft Search Network generating a staggering 5.9 billion searches each month, advertisers can connect with a vast audience across various locations, including by country, city, or within specific distances. If you are currently utilizing platforms such as Google Ads, transitioning your campaigns to Microsoft Advertising is a straightforward process. The platform provides a suite of tools designed to assist in managing your campaigns effectively, allowing you to achieve your advertising objectives, whether that involves adhering to a set budget or targeting a specific cost per acquisition. By signing up for free, you can begin advertising with any financial plan you choose, and you only incur charges when customers engage with your ad. You can optimize your return on investment by testing different keywords, adjusting bids, and fine-tuning your ad timing. Additionally, you have the flexibility to set daily budgets or modify your spending as needed to maximize your advertising impact.

The ultimate feed management and PPC tool. All in one tool to optimize your feeds for the largest eCommerce channels and create automated PPC campaigns. Channable lets you use built-in feed templates to compare prices on over 2500 websites, affiliate platforms, marketplaces, and generate ads for Microsoft Advertising or Google Ads. Your online shop's success is dependent on the ability of consumers to find your products. Channable has created an online tool that allows retailers to manage product feeds, automate PPC campaigns, and integrate with marketplaces. You can create PPC campaigns based upon your datafeed. Advertise on availability and use retargeting to convert more customers. Channable's feed management tool and PPC tool makes it possible. Highlight your services on every channel and make your hotels and flights more visible.

SE Ranking is a cloud-based, all-inclusive search engine optimization (SEO), platform for webmasters. SE Ranking is intuitive and easy to use. It offers a complete set tools for tracking keyword positions, site auditing and analyzing competitor SEO strategies and PPC strategies. Keyword suggestion and grouping, website rank, backlink monitoring and automated professional reporting. SE Ranking allows users to track their website's keyword ranking across multiple countries, cities and regions. This is done in real-time on Bing, Google and Yahoo.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. With Marketing Miner, you can quickly detect technical issues on your site, find out which landing pages and keywords bring the most traffic, conduct a comprehensive technical SEO audit and competitor analysis, monitor mentions of your brand and important keywords in your niche, find new link building opportunities to strengthen your backlink profile and develop a successful content marketing strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

Higher rankings. High quality traffic. Measurable results. From creating custom reports to helping you target the right keywords, to creating them. Moz Pro removes SEO complexity. What are people searching for when they search for your products/services. You can create high-quality content by knowing which keywords are being used, and what questions they are asking. Target keywords strategically with precise keyword volume and difficulty metrics. You can save keyword lists that you can track, and then update them as needed.

RebelMouse, a SaaS CMS CMS that is always up-to-date, helps publishers and marketers increase organic traffic by breaking away from the traditional approach to legacy web technology. Editors, writers, and designers all need to rank their content across social media platforms and channels. Businesses need traffic, and content creators need an easy experience. SquareSpace and WordPress offer simplicity, while RebelMouse offers both. RebelMouse has better performance and more traffic. With RebelMouse, Drupal and WordPress developers with experience can create high-performing sites that require less effort to set up and manage. RebelMouse is an enterprise-ready SaaS platform that is powerful enough for media companies, but easy enough for marketing teams who just want to generate more traffic. We are also a majority-female diverse, inclusive organization. For more information on how we are different from other tech companies, please watch the YouTube video!

Streamlining online advertising has never been simpler. Increase your customer conversion rate by 60% while reducing costs by 10%. WordStream is here to support your small business in achieving these goals. Our tailored software and services are specifically designed for small to mid-sized enterprises, enabling them to achieve significant outcomes from their online advertising efforts. Enhance your agency's capabilities, empower your team with knowledge, and foster robust growth in online advertising for your clients using our innovative solutions. How does your Google Ads performance compare to your industry's competitors? Discover the impressive features of WordStream's award-winning software and the expertise of our dedicated team. While keyword research can often feel overwhelming, our complimentary tool simplifies the process, allowing you to easily identify essential keywords that will drive traffic through both SEO and PPC strategies. Additionally, LocaliQ provides tech-driven marketing solutions aimed at helping you attract, convert, and retain a larger customer base effectively. Don't let marketing challenges hold you back; let us help you elevate your business to new heights.

Software that provides a complete client experience for small businesses. Thryv makes it easy to apply for a job, manage the job and get paid. Thryv is a small business management platform that automates tasks, puts customers at the heart of your business and is secure. ThryvPay is a tool that can help service businesses save thousands by allowing them to accept and process credit card payments and ACH payments. Next day funding, automatic recurring payments, client side convenience fees, QuickBooks integration and automatically scheduled payments are just some of the many benefits that ThryvPay offers. Thryv is available on any device, whether it's a tablet, a desktop, or an app for the mobile. It gives you complete business management and exceptional customer support. Thryv integrates with the digital tools that you already use to manage your small business and streamlines the way you do it.

Adspert supports e-commerce companies in maximizing their profit on Amazon, eBay, Google and Bing by optimizing their PPC campaigns. Powerful PPC optimization tool powered by best ad-tech AI. Maximize your profit, not just sales!

We offer Loyalty Reward Programme, Loyalty App and Mobile Loyalty. You can transform your paper punch cards into an easy-to-use mobile app. We also offer tablet loyalty programs that are simple and attractive for your counter. Mobile deals help businesses retain and attract new customers. Customers can be rewarded for sharing information and offers from your business via social media.

PromoNavi is a digital platform that can be used by marketers, agencies and PPC professionals. It automates repetitive tasks such as creating and optimizing PPC campaign campaigns and helps to increase ROAS. PromoNavi automates keyword collection, competitor analysis, PPC reports, campaign creation, ad performance tracking and broken links checking.

AgencyAnalytics provides a comprehensive reporting platform for digital agencies. AgencyAnalytics is trusted by more than 2000 marketing agencies. It allows teams and freelancers to monitor and report on their clients' marketing campaigns. This includes SEO and PPC, social and email marketing, review and call tracking, and more. The platform includes automated marketing reports, over 30 integrations, SEO tools and a fully customized, customizable dashboard for agencies.

Sellozo offers a comprehensive, a la carte suite of intelligent tools that Amazon Sellers can use. We automate the tedious stuff and analyze a lot of data. Then we package it all up into intuitive reporting tools and tools that Amazon Sellers can use. Insights and Analytics with Financial Reporting is the core offering of Sellozo. It provides Amazon Sellers with an enhanced view of their sales and product data. This data can be paired with organic and sponsored sales data and performance data in an intuitive dashboard. Our Ad Automation offers an average 70% increase of return on ad spending by optimizing your Amazon Sponsored Products Listings and lowering wasted ad expenditure. The Repricer allows you to automatically adjust product prices based on the criteria you specify. This will allow you to win and remain in the Buy Box. Our Support team, which is staffed by Amazon Sellers and available to assist with any aspect of Amazon, is also available. We are here for our customers.

TrueClicks is the tool we wished we had in our agency years. We want to make sure that you never miss an opportunity or issue in your PPC accounts. This is done by going beyond regular analysis, optimization, and a lot more. This is more than just showing you what you can do, but also revealing what you should and should not do, and in which order. We believe that the industry needs an independent third-party to grade PPC accounts. Agencies should not grade each other or themselves, and Google will be Google. One, easy-to use dashboard allows you to see campaign issues and potential opportunities across all your accounts. Our tailored insights give your team the information they need to improve account performance and create bulletproof campaign campaigns. You deserve an audit that is based on your goals, needs, and objectives. We keep an eye on your accounts so that you don't have too. You will receive daily reports about how your campaigns are performing, and any actions that you need to take.

Automated recommendations, unique data views and quick implementation make it easy to manage your PPC accounts. Adalysis is designed to help you get out of data crunching to optimize your business by pointing you to the issues that need to be addressed. All ads are automatically tested. Accounts are automatically scanned to identify any missing best practices. You can create your own data scans. It takes just a few clicks to make large-scale changes. Enterprise accounts have all the tools they need for large data changes. Automated recommendations are available for small accounts that can be applied at the touch of one button. No matter how many keywords and ads you manage or how small your monthly spending, Adalysis can help you optimize your PPC workflow for you or your entire team. It's never been easier to manage powerful PPC campaigns.

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.

Conductor is the best-in-class content marketing and search technology, combined with expert strategy services. Our platform gives you deep insight into search intent and empowers you to take action across digital channels. Conductor is more than just a platform. We are a partner dedicated to your digital marketing success. Our dedicated Customer Success team offers expert support and strategic guidance as well as assistance with execution.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

As the volume of data increases and the importance of protecting consumer personally identifiable information (PII) escalates, marketers face an ever-growing array of challenges in achieving brand and sales growth efficiently. To tackle these issues, advanced AI-driven decision-making technology designed for scalability is essential. Scibids specializes in marketing AI and currently provides a solution for addressable paid digital media that enhances KPI performance by 30% to 70%, even when campaigns have hit a performance plateau or have stopped scaling. It is imperative for marketers to view AI-driven optimization as a necessity rather than an option. Uniquely, Scibids AI introduces an intelligent interface that integrates seamlessly with demand-side platforms (DSPs) to elevate campaign optimization to new heights. This technology accommodates various formats—ranging from standard and rich IAB display ads to video, native, and audio formats—while also being equipped to optimize a wide array of KPIs, including custom formulas that utilize diverse measurement sources. Additionally, the implementation of such innovative solutions can significantly enhance overall marketing strategies and lead to more effective consumer engagement.

Enhance your advertising efforts and investment with Ampd's innovative ad automation toolkit. This solution offers the quickest, easiest, and most efficient method for launching, overseeing, and optimizing Google Ads specifically tailored for your ecommerce venture. Regardless of whether you operate as a solo entrepreneur, lead a team of specialists, or manage an agency catering to numerous clients, Ampd is designed to support you. Our comprehensive system streamlines every aspect of the process—from evaluating your Google Ads account to ensuring you are poised for success, all while simplifying the management of a flourishing online business. With Ampd, you can reduce the effort required to launch and manage ads by 90%, significantly boosting your success and return on ad spend. If you’re new to Google Ads or need a thorough evaluation of your current setup, we offer a complimentary assessment to help you kickstart your journey. For those who are already well-versed in running campaigns, we provide expert optimization of ad performance to enhance your spending efficiency and productivity, thereby driving even greater results for your business. By leveraging Ampd's capabilities, you can focus on scaling your business while we take care of the intricate details.

groas, an AI-powered platform, transforms Google Ads campaigns through hyper-personalized ads. It also generates dynamic landing pages for each search query. Unlike traditional ad platforms, groas' machine learning engine goes beyond simply inserting keywords. It understands the user intent and creates thousands unique ad variants that perfectly align with what potential customers search for. Our technology doesn't stop with the ad. It also dynamically adjusts landing page content to match each search term. This ensures a seamless and conversion-optimized user experience from click to convert. The result? The result? Whether you are running SaaS, lead generation, or e-commerce campaigns, groas allows you to scale easily while eliminating wasteful spend. Groas allows you to scale your campaigns at a faster pace and with greater precision.