Best Free Social Listening Tools of 2025

Agorapulse is a Social Media Marketing suite that helps agencies, business owners, and marketers to manage their Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business and YouTube accounts. Our inbox ensures that you never miss an interaction on social media. We offer many publishing options, including drafts, scheduling, bulk publication, and more. You can view the most important metrics of your social media accounts in our reports. We also offer team/collaboration options so that profiles with multiple admins can work seamlessly. Get a free trial to see why we are loved by our customers.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Buffer is a collection of products that will help you build your brand online and connect with customers. Buffer is a social media product suite designed for modern online brands. It provides them with the tools they need to visual market, engage their audience, and analyze their data. Buffer products help brands and individuals standout online and drive meaningful engagement as well as measurable results for businesses. More than 75,000 brands have built remarkable online profiles with the help of the Buffer suite of engagement, publishing, and analytics tools.

Easily handle several X (previously Twitter) accounts from one platform. This robust tool for X offers comprehensive features for real-time monitoring, content organization, and user interaction. Connect with your target audiences while exploring the highlights of X. X Pro (formerly known as TweetDeck) allows you to view various timelines simultaneously on one display. It facilitates the tracking and organization of content, while also enabling you to interact with your communities instantly, enhancing your overall social media experience.

Cyfe, a business intelligence platform, helps businesses of all sizes with KPI Monitoring, search engine optimization and scheduling, social media marketing and custom reports, data export & archivement, and other services.

HyperVue is an advanced platform that delivers immediate and practical insights through an elegantly designed user interface. Unlike typical AI and Machine Learning solutions that offer social insights, HyperVue transforms how social data can be utilized. It generates, constructs, and forecasts results for various entities such as brands, topics, cities, industries, demographics, and communities. By merging human intelligence with algorithmic capabilities, HyperVue sets a new standard for user-centric software, making it a groundbreaking tool in its field. Furthermore, its innovative approach empowers users to make informed decisions with confidence.

Harness the potential of automation in marketing to enhance sales conversions and boost customer engagement effectively. Efficiently manage leads who engage with your brand or products across social media platforms. Monitor social interactions and nurture these leads to build lasting relationships. Automate the process of discovering profiles and gathering relevant activities to streamline your outreach. Utilize rule-based lead scoring systems to qualify potential customers based on their engagement. Clearly define your buyer personas to refine your search filters for lead generation. Instantly create leads by leveraging advanced filters that analyze both user and organizational characteristics to pinpoint high-quality prospects. Achieve significant returns on investment in a short timeframe, ensuring your marketing efforts yield quick results. Facilitate content creation and simultaneously distribute it across various social media channels to maximize reach. Monitor content consumption and interactions on your posts to generate valuable leads. Gain insights from social media interactions and leverage social listening tools to keep tabs on your brand's reputation, customer feedback, and relevant discussions around specific keywords, topics, competitors, or industries, allowing for strategic analysis and proactive engagement with emerging opportunities. By adopting these practices, marketers can not only enhance their outreach but also foster a more connected relationship with their audience.

Union Metrics goes beyond just offering free TweetReach snapshot reports! We have enhanced TweetReach Pro, which is now included in Union Metrics subscriptions. Keep an eye on all the topics and profiles that matter to you across Twitter, Instagram, and Facebook. By utilizing Union Metrics, you can refine your social media strategy and enhance execution across various platforms. Our user-friendly social media analytics can be easily configured, utilized, and shared with all relevant parties. The analytics provide real-time insights, allowing you to make informed decisions effectively. You won’t miss out on any posts anymore. Our analytics are founded on comprehensive, commercial access to social data. With subscriptions starting at a mere $99 per month, you can continuously analyze two profiles or topics without any hassle. This makes it an ideal choice for businesses looking to optimize their online presence.

Crafted with a personal touch, PLANOLY's vision focuses on empowering individuals to narrate their stories across social and digital avenues. As a recognized partner of Instagram and Pinterest, PLANOLY is dedicated to facilitating seamless social marketing strategies for businesses, regardless of their size. This platform simplifies the complexities of social marketing for everyone involved. With sellit, you can promote and sell products directly with just one click, eliminating the necessity of a traditional website. This innovative tool converts your social media content into a dynamic storefront via a single link, making it easier than ever to transform followers into paying customers. Moreover, our latest design app allows for effortless creation and customization of content across various social channels, featuring a wide array of designer templates for your convenience. Now, enhancing your online presence has never been more accessible!

A media monitoring solution that allows brands and agencies to monitor the internet and listen to their audience. It is built to scale. Start with a basic account, and then upgrade as your business grows with customizable options that are enterprise-ready. We are now people who spend a lot more time alone than we have ever seen in modern human history. We are also able to get away from the hustle and bustle of the work life we knew for years. The days of "hearing about" at work are gone. Many organizations are moving away from the days of having lunch and chatting. You still need to be able to see how your brand is perceived, how your marketing campaigns are performing, and if your messaging is reaching your target audience. You must also know if there is anything negative happening. This can be done instantly. A social listening agency must be able to understand all of this. SOCIALHOSE.IO can be that social listening agency.

Contemporary tools for social media management designed for all users. These meticulously developed tools enable you to surpass your objectives with ease. Discover, collaborate, and schedule your content seamlessly across all social platforms. With the ability to visually arrange and preview your posts, you can forge stronger connections with your audience and manage messages, comments, and reviews from a unified dashboard. Analyze and report on the success of your social media campaigns, creating tailored and actionable reports that identify what strategies are effective and which are not. Vista Social Listening features allow brands to monitor relevant conversations with timely notifications and advanced filtering options. Enhance your online reputation with comprehensive review management tools that include reporting, alerts, and response capabilities. Strategically plan and publish to your social media accounts like an expert, employing unique platform features and methods that drive tangible results. Now, benefit from the added power of ChatGPT to elevate your social media strategy!

Snoops.co is an innovative platform that turns Reddit conversations into business opportunities by allowing users to identify potential clients discussing their challenges in real-time across various subreddits. It provides tools for audience research that help in brainstorming startup ideas, validating product concepts, and uncovering leads by tracking specific business-related keywords. The platform leverages AI-driven analysis, enabling users to incorporate their own AI models (such as those from OpenAI or Anthropic) to sift through discussions and pinpoint high-intent prospects, with tailored instructions ensuring the relevance of the findings. Features for precise filtering allow users to selectively include or exclude certain subreddits, establish minimum thresholds for upvotes and comments, search within different timeframes, and concentrate on posts that show genuine engagement. To begin using the service, users must set up pertinent keywords, configure their filters, and access the analyzed outcomes that showcase high-intent posts where they can offer their services effectively. This comprehensive approach not only enhances the user experience but also maximizes the potential for successful business connections.

GummySearch is a research tool tailored for Reddit that empowers users to identify pain points, potential solutions, content generation ideas, and sales opportunities. With access to more than 130,000 active communities, it facilitates efficient community exploration, aiding users in brainstorming business concepts, validating solutions, crafting content, and uncovering new customer segments. The platform highlights key discussions, including pain points, requests for solutions, financial conversations, trending debates, and inquiries for alternatives, thus removing the necessity of sifting through extensive subreddit archives. Users receive notifications about discussions pertinent to their business, allowing them to engage early in these conversations while monitoring requests related to their product categories, identifying pain points they can address, tracking complaints about competing brands, and noticing mentions of their own brand. GummySearch also features a free trial, requiring no credit card, and promises results within just five minutes, making it an attractive option for those looking to enhance their market insights. This tool not only streamlines the research process but also fosters a proactive approach to engaging with community dynamics on Reddit.

Mention is a comprehensive solution for real-time Media Monitoring and Social Listening designed for small to medium-sized businesses as well as large enterprises, operating across more than 125 countries worldwide. By providing an extensive array of tools at a competitive price, we empower countless businesses to enhance their monitoring and listening capabilities, ensuring they achieve the maximum return on their investments. With over a billion sources analyzed across the internet—including news sites, forums, review portals, and various social media platforms like LinkedIn, X, Facebook, and TikTok—we enable a vast number of clients to receive immediate notifications whenever their topics of interest are discussed online. Whether your goal is to gauge public perception of your brand or product to bolster your reputation, scrutinize and fortify your market position by tracking your competitors’ activities, or spot trends within your industry, Mention is committed to providing the support you need to succeed! Our dedication to client success means we continually evolve our offerings to meet the ever-changing landscape of media and social engagement.

Google, Facebook, local search directories and employee review sites, as well as app directories and directories. You can track reviews about your products and services from one easy-to-use dashboard. Consumers expect a response within 24hrs of posting an online question. This is more than 80%. Receive automatic email notifications to keep up with new reviews and respond directly from the Reputology interface. Our native workflow tool allows you to track how your team responds to reviews and monitor the progress of each review. Reputology allows you to escalate issues to the right people so your team can provide top-notch customer service. Even if you are experienced in dealing with unhappy customers, responding to negative reviews can be daunting. It can be difficult to turn this into a scaleable process for your entire company. However, consistency is crucial for a high-quality response and resolution.

Social Mention helps identify discussions about your brand or competitors in both news outlets and various social media platforms. This user-friendly tool serves as a social media search engine that compiles content generated by users from all over the web into one cohesive stream. It functions as a monitoring resource, enabling you to observe and quantify what individuals are expressing about your brand globally and in real-time. Integrated within BrandMentions, this comprehensive brand monitoring solution is tailored to track and actively participate in online dialogues as they happen. With Social Mention, you'll never overlook any comments or mentions related to your brand across social media channels, news articles, or other media. Stay informed about when and where your audience engages with you online. By utilizing this tool, you can gain valuable insights into customer interactions, assess the effectiveness of your social media strategies, and develop products that align closely with consumer needs. This ultimately strengthens your brand's presence and responsiveness in the digital landscape.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Attract customers by gaining insights into their challenges, desires, and opinions derived from the vast array of online conversations occurring at this very moment. By delving into these discussions, you can better tailor your offerings to meet their needs.