Best Free Social Media Analytics Tools of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

AI-powered social media scheduler. Marketing on social media these days is not just an option, but an absolute necessity if you want your business to scale and reach new heights. But, It’s no secret that it requires a great deal of effort and constant attention. What if there’s a solution that can simplify your life and take your digital marketing game to a whole new level? Enter Postly! Postly is the all-in-one social media management tool you’ve been dreaming of. Say goodbye to the days of endless multitasking and juggling multiple tabs. With Postly, you can finally cut down your social media time while achieving remarkable results in your digital marketing efforts. Imagine having a tool that helps you with content creation, creative design, post-scheduling, and driving engaging conversations that actually lead to conversions. That’s exactly what Postly offers. It seamlessly integrates various marketing tools and features like the AI Writer, Blog Writer, Ad Copywriter, AI Art, Image Editor, Video Editor, Link Shortener, Hashtags Generator, and Bulk Uploader, and the possibilities are truly limitless.

Buffer is a collection of products that will help you build your brand online and connect with customers. Buffer is a social media product suite designed for modern online brands. It provides them with the tools they need to visual market, engage their audience, and analyze their data. Buffer products help brands and individuals standout online and drive meaningful engagement as well as measurable results for businesses. More than 75,000 brands have built remarkable online profiles with the help of the Buffer suite of engagement, publishing, and analytics tools.

Driftrock's lead generation platform allows you to capture, track and convert more leads. 1. Connect to or create 20+ lead resources, Driftrock forms, and chatbots. 2. To ensure high-quality leads in your CRM, validate, route and transform your data. 3. Track every lead from source, keyword or ad through to conversion. 4. Keep your CRM in sync with Facebook, Google, and LinkedIn Custom Audiences.

Optimize your social media and content marketing strategies effectively. This robust platform caters to publishers, brands, agencies, and startups seeking to consistently disseminate high-quality content while expanding their audience. It provides all the essential tools to unify your content marketing efforts across various channels such as blogs, social media platforms, and newsletters. Say goodbye to issues like data shortages, endless email chains, cumbersome spreadsheets, approval hold-ups, and fragmented workflows. Discover, assess, and share the most successful content related to any topic or sector. Collaborate with your teams using an easy-to-navigate editorial calendar for planning. You can schedule content for all your channels and networks from one centralized location, streamlining your processes. Additionally, monitor key performance indicators and evaluate the effectiveness of your campaigns across all platforms to ensure optimal results. This comprehensive approach not only saves time but also enhances team collaboration and content quality.

Analisa.io, the first AI-powered Instagram/TikTok social analytics tool, can analyze any public account or hashtag to help businesses of all sizes succeed on social media. There are no strings attached. Our basic analytics are 100% free to use, but you can upgrade to flexible subscriptions for Instagram & TikTok Analytics and on-demand Personal Account Managers who will generate custom reports & insights for you.

Avoid bots and artificial accounts; cultivate your community through AI-enhanced Instagram follower growth. Attract followers who are genuinely interested in your content and enjoy increased engagement. Transform your customer base by witnessing the success stories of our clients firsthand! Share your target audience details with us, including age, demographics, location, and gender, and let Path Social effectively promote your content to your desired Instagram audiences. Those who resonate with your content will follow your profile, ensuring a real, high-quality, and engaged follower base. Over the past decade, Path Social has developed an in-house platform that connects with Instagram influencers along with a proprietary AI targeting algorithm. This unique approach allows us to reach organic users who are genuinely interested and engaged, making our results unparalleled in the industry. This is why you'll be able to establish a lasting Instagram community! Path Social can support growth in any niche through our advanced AI targeting platform, ensuring your brand thrives on Instagram. Our commitment to organic growth means that you will see tangible results that stand the test of time.

Soundcharts is a full-stack solution (database, desktop, mobile apps & API) that brings together real-time and historical music consumption data, thus improving project management, reporting, and artist scouting. Users can access granular data on charts, playlists, airplay, and social media, including listeners by country/city. Exports to CSV are easily doable for an easier sorting/analysis. Users can also get real-time data and notification from their desktop and mobile. Soundcharts allows them to quickly assess any artist's fan base and performances (over 5 million artists!). It monitors 2,000+ radios in 76 countries, 25,000+ charts, 10m+ playlists, and 5m+ artists with more than five years of historical data.

AI-Powered social media assistant Hookle allows you to easily monitor, publish, schedule, and schedule posts across all your social media channels using one app.

MavSocial is a social media and reputation management and advertising solution for businesses, agencies, and marketers to manage their Facebook and Instagram, Twitter, LinkedIn and Google My Business accounts. Publish: Directly to all the channels above with options for scheduling and bulk publishing, targeting, etc. Advertise: Create ads and manage campaigns on Facebook (boosted, unpublished), Twitter, Instagram and LinkedIn, including bulk location targeting ads. Engagement: You can respond to all your social media comments and mentions, DMs, ad comment + your reviews easily from one unified mailbox Collaboration: MavSocial's Incredibly Flexible Teams and Brands module lets you manage profiles, users, teams, and brands in any way you like. Reports: Downloadable reports that allow you to see and analyze the most important metrics in your social media accounts. Digital Library: All your digital assets can be stored in one place for easy access

MeaningCloud is the easiest, most cost-effective, and most cost-effective way to extract meaning from unstructured content (articles, documents, social conversations, etc.). We offer text analytics products that provide the most accurate insights possible from any content in any language. We do it both SaaS-based and on-prem. We have worked in a variety of industries, including pharma, finance, media and retail. We develop tailored and industry-specific solutions. Our scenarios include: * Insight extraction * Analysis of the voice and opinions of the customer, employee or citizen. (User experience analytics and customer experience analytics in general. * Intelligent document automation Our APIs are free to use (20,000 API calls per year). Get our add-ins for Excel or Google sheets. Our integrations with Dataiku RapidMiner, Automation Anywhere, and Automation Anywhere as well as our SDKs (PHP, Python, Java and JavaScript) are available.

We have assisted companies in acquiring over 2 million new followers and achieving 2 billion social media impressions through organic growth. Utilize our tools to schedule posts, broaden your audience, connect with key influencers, assess your competitors, and develop targeted campaigns. With ViralWoot's Pin Scheduler, you can automate your social media strategy, allowing you to focus on more valuable tasks such as engaging with your audience. By scheduling Pins in bulk, you can optimize your time and maximize your reach by ensuring posts go live at the most impactful moments. Our complimentary Chrome extension allows you to schedule pins conveniently from any web page. ViralWoot is trusted by tens of thousands of businesses globally, including renowned brands. Our platform is meticulously designed to meet the requirements of both freelance marketers and large enterprises alike. Expand your social media footprint on your own terms, as you promote, schedule pins, and evaluate your performance anytime and anywhere you choose. Embrace the power of automation and take your social media management to the next level.

SocialDog is an all-in-one Twitter management tool that has helped to grow the followings of both individuals and companies. Automate your account operation and management and increase efficiency by tweeting and following others. You can activate your account by logging in to Twitter. This is free and easy. SocialDog is your loyal, supportive Twitter management buddy!

HyperVue is an advanced platform that delivers immediate and practical insights through an elegantly designed user interface. Unlike typical AI and Machine Learning solutions that offer social insights, HyperVue transforms how social data can be utilized. It generates, constructs, and forecasts results for various entities such as brands, topics, cities, industries, demographics, and communities. By merging human intelligence with algorithmic capabilities, HyperVue sets a new standard for user-centric software, making it a groundbreaking tool in its field. Furthermore, its innovative approach empowers users to make informed decisions with confidence.

Ensure that you stay informed about every social mention of your brand by identifying who is currently discussing you and interacting with them. The landscape of marketing has been transformed by social media, making it essential for marketers to master the art of locating, tracking, and engaging in significant online conversations related to their brands. Even if you're operating on a tight budget, it’s entirely feasible to leverage these mentions effectively with the right approach. A social mention arises whenever a keyword, hashtag, or brand you’re monitoring is referenced on social platforms, and with Social Searcher, you can view all of these mentions conveniently in one place. Our service encompasses leading social media networks and all online references, allowing you to connect with countless individuals almost instantaneously. The functionality resembles that of other search engines; simply input the specific keywords or brand you wish to monitor, and you’ll receive a curated list of results complete with analytics. By actively engaging with your audience, you can enhance your brand's visibility and foster stronger relationships.

Elevate your website's performance with diib, which offers an intuitive growth strategy that allows you to compare your progress against competitors. Initiating the process takes just a minute, as diib™ begins by examining your site to pinpoint the most significant opportunities for increasing your sales. With our automated solutions, your revenue potential knows no bounds. Discover the full potential of your website with our complimentary groundbreaking tools. Our Answer Engine™ and advanced diagnostic features will analyze your site and generate a personalized growth strategy by delivering you the insights you need. We don’t merely track data; we convert it into tangible dollar amounts, reflecting your business's performance over time. Additionally, you can monitor your standing within your industry, enabling you to keep tabs on your progress and achievements. As you witness your advancements, your motivation to continue will grow! Access a wealth of resources including tips, tools, and tutorials, alongside an extensive collection of thousands of videos, articles, white papers, and ebooks. Become an exceptional DIY Marketer and harness the resources at your disposal to achieve greatness! With diib, the journey to success becomes clearer and more attainable.

Union Metrics goes beyond just offering free TweetReach snapshot reports! We have enhanced TweetReach Pro, which is now included in Union Metrics subscriptions. Keep an eye on all the topics and profiles that matter to you across Twitter, Instagram, and Facebook. By utilizing Union Metrics, you can refine your social media strategy and enhance execution across various platforms. Our user-friendly social media analytics can be easily configured, utilized, and shared with all relevant parties. The analytics provide real-time insights, allowing you to make informed decisions effectively. You won’t miss out on any posts anymore. Our analytics are founded on comprehensive, commercial access to social data. With subscriptions starting at a mere $99 per month, you can continuously analyze two profiles or topics without any hassle. This makes it an ideal choice for businesses looking to optimize their online presence.

Arcade Trader is a comprehensive platform designed to support users throughout the entire trading process, starting from the conception of an idea all the way to executing a fully validated algorithmic trading strategy using your brokerage account's funds. This platform caters to everyone, from novice traders to seasoned hedge fund professionals, ensuring that no programming expertise is required. With Arcade's user-friendly Natural Language interface, users can easily formulate algorithms as simply as composing a sentence. For those with programming skills, there is the option to utilize Javascript or Python alongside a robust library that includes over 100 functions and indicators, eliminating the need for third-party libraries. Users can build their investment portfolio and designate target allocations, and Arcade will seamlessly synchronize these with their brokerage accounts. Moreover, it allows for the straightforward importation of additional portfolios, enabling users to replicate an index or ETF without incurring management fees. Begin your journey by setting up a complimentary paper trading account with Alpaca Broker, linking it to Arcade Trader, and then embark on creating your first algorithmic trading strategy, such as one based on WMA crossings using the Natural Language feature. This integration not only enhances trading efficiency but also empowers users to experiment and refine their strategies without financial risk.

A media monitoring solution that allows brands and agencies to monitor the internet and listen to their audience. It is built to scale. Start with a basic account, and then upgrade as your business grows with customizable options that are enterprise-ready. We are now people who spend a lot more time alone than we have ever seen in modern human history. We are also able to get away from the hustle and bustle of the work life we knew for years. The days of "hearing about" at work are gone. Many organizations are moving away from the days of having lunch and chatting. You still need to be able to see how your brand is perceived, how your marketing campaigns are performing, and if your messaging is reaching your target audience. You must also know if there is anything negative happening. This can be done instantly. A social listening agency must be able to understand all of this. SOCIALHOSE.IO can be that social listening agency.

Macaw.pro is an Ad Library for Facebook, Instagram, and MyTarget that offers powerful search and analytics. Macaw boasts over 230 million creatives worldwide, and their numbers are increasing by 1 million every day. Get inspired by the best ad creativity from Facebook (all placements). Track, search, filter and download the best user acquisition methods in the world. Take your profits. Macaw includes ad creatives from both active campaigns and those that are no longer running. This data cannot be taken directly from the Facebook Ad Library. These are the core characteristics of Macaw - The completeness and accuracy of data: Ad creatives in all formats and GEOs (Facebook (feed+story), Messenger (feed+story), Instagram (feed + story), FAN. - Data accessibility: There are many filters that will allow you to find exactly what you need. - Service agility. If the Gallery does not have what you are looking for, we will add it quickly and without additional cost.

Are you constantly focused on enhancing the effectiveness of your posts? In 2021, a vital tool for social media marketing is here! It seamlessly integrates Engaged Fan List, Behavior Analytics, Customized Tag Management, and Ads Audience Tool for a comprehensive experience. Embark on your exciting journey today! Explore our AI-driven analytics insights and engaged fan list to maximize your potential. Even more impressive, there are numerous features designed to assist you in expanding your Page! You can effortlessly categorize fans based on their interactions—whether it's a reaction, comment, or message—using automated tags. Gain insights into your posts’ effectiveness through auto-analysis reports, along with valuable suggestions for improvement. You can handle everything in one place: from crafting posts to setting up tracking URLs and monitoring post-click performance efficiently. Take advantage of Seeker's features for free today, with no credit card required. For marketing teams managing fewer than five products, you'll have access to most of the Page growth tools. We highly recommend this to all marketing teams to experience the complete suite of Page growth tools, including tagging, tracking URLs, and a detailed list of URL clicks, ensuring your marketing efforts reach new heights. Don't miss out on these essential capabilities!

Contemporary tools for social media management designed for all users. These meticulously developed tools enable you to surpass your objectives with ease. Discover, collaborate, and schedule your content seamlessly across all social platforms. With the ability to visually arrange and preview your posts, you can forge stronger connections with your audience and manage messages, comments, and reviews from a unified dashboard. Analyze and report on the success of your social media campaigns, creating tailored and actionable reports that identify what strategies are effective and which are not. Vista Social Listening features allow brands to monitor relevant conversations with timely notifications and advanced filtering options. Enhance your online reputation with comprehensive review management tools that include reporting, alerts, and response capabilities. Strategically plan and publish to your social media accounts like an expert, employing unique platform features and methods that drive tangible results. Now, benefit from the added power of ChatGPT to elevate your social media strategy!

A comprehensive solution for managing post scheduling and analytics across Instagram, various social media platforms, blogs, and messaging apps. This unified dashboard accommodates Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, VKontakte, Odnoklassniki, Pinterest, and Medium. Users can automate the posting of their scheduled content to all compatible networks, blogs, and messaging services without limit on the number of planned posts. Content can be shared immediately or set to publish at a designated time, with quick time configuration available through set intervals or planners. Additionally, scheduled posts can be programmed for deletion after a certain duration, although this feature is restricted to select networks. Drafts can be saved to revisit later, allowing for editing or duplication for use on different accounts. The platform enables the simultaneous publication of up to 20 posts to a single social media account, and users can effortlessly create posts by dragging and dropping files from their computers. With the ability to post across multiple social media accounts at the same time, this tool streamlines the user experience for efficient content distribution. Moreover, it empowers users to enhance their social media presence by simplifying the management of multiple accounts in one location.

Self-hosted Social Media Management Create, schedule, publish and manage social media content all in one place. No limits or subscription fees. Mixpost can be run on your own server, saving you money for a powerful tool to manage social media. Mixpost is a self-hosted program that allows you to organize and schedule all your social media content in one location, without any limits or monthly subscriptions. Manage and collaborate with your team to get the best out of your social strategy.