Apphud serves as an optimal solution for integrating, measuring, and enhancing in-app purchases, such as subscriptions, in both iOS and Android applications. Designed for top mobile developers, marketers, and product managers, Apphud offers a robust subscription framework along with comprehensive real-time mobile analytics, an effective pricing A/B testing platform, and a toolbox aimed at boosting app revenue, minimizing churn, and providing valuable customer insights. The platform includes ready-made infrastructure to cater to various types of in-app purchases, enabling users to integrate the Apphud SDK with just two lines of code. Compatible with both iOS and Android, Apphud ensures that if a user subscribes on an Android device, they will continue to enjoy access to premium features on an iPhone. You can easily retrieve user subscription statuses and provide access to premium functionalities when necessary. Furthermore, Apphud allows for the analysis of 21 built-in metrics, such as MRR, ARPU, churn, and conversion rates, which empowers developers to make informed, data-driven choices. Additionally, data can be segmented based on user acquisition channels, geographical location, custom attributes, and much more, making it an indispensable tool for app growth and user retention strategies.