ShowGo offers a comprehensive solution tailored for managing your Trade Show Program effectively. With a focus on the needs of coordinators, it consolidates all essential trade show management functions into a single, user-friendly platform. This empowers every team member to engage, collaborate, and excel throughout the entire event lifecycle. Designed by trade show coordinators for their peers, ShowGo meticulously addresses all logistical aspects involved in planning and participating in trade shows. This award-winning software enables trade show managers to operate in a manner that suits their preferences. Additionally, the new ShowGo VirtualAssistant feature efficiently extracts crucial trade show information from the exhibitor manual of upcoming events, seamlessly integrating it into your ShowGo database, thereby simplifying the process of finding, managing, and sharing trade show details. With ShowGo, the complexities of trade show planning are made significantly more manageable, ensuring a smoother experience for everyone involved.