We utilize smartphones as sensors to track vehicle, transit, biking, and pedestrian traffic in virtually any location. Our software provides insights such as counts, origin-destination data, and various transportation metrics for any specified road, area, or time frame. This empowers thousands of professionals in transportation management. By offering metrics like AADT, origin-destination analysis, and turning ratios, we enhance transportation evaluations and provide deeper insights. You can perform all of this analysis directly from your desktop without needing to deploy sensors or conduct surveys! Whether you're planning to install EV charging stations, develop a bike lane, or adjust an off-ramp, our tools assist you in understanding the interactions of cars, pedestrians, cyclists, and other modes of transport in your specific region. Our analytics transform new mobility trends and patterns into tangible opportunities. By using real-world data, you can engage stakeholders, implement improved mobility solutions, and assess the impacts before and after changes are made. Moreover, our approach combines smartphone data with our proprietary RouteScience® technology to analyze and clarify travel behaviors across North America, ensuring that you have a comprehensive view of transportation dynamics.