BETC goes beyond mere word translation by facilitating the transformation of experiences. Users can seamlessly operate within their familiar AEM authoring environment, accessing user analytics and translation-related information through a comprehensive dashboard. The platform is designed to be simple, intuitive, and user-friendly, delivering translations at lightning speed. Furthermore, it enables users to track translation statuses and review content prior to publication. It is optimized for SEO, as well as localizing tags, meta elements, labels, and categories. The platform streamlines the import and export of new content, ensuring efficiency. Additionally, it supports the configuration, utilization, and upkeep of the connector. This connector empowers AEM authors to handle translations directly within the author interface, utilizing “projects,” “tasks,” and the “sites console” for a swift and effective translation workflow. Ultimately, translations are reintegrated into AEM through the connector, allowing authors to preview their modifications and utilize the established workflows for publication. This integration not only enhances productivity but also enriches the overall user experience.