A technology-focused platform for consumer insights tailored for Insights teams allows for the mapping of insights across various media, digital, and shopper interactions, enabling the creation of emotionally resonant customer experiences while optimizing the customer journey to boost conversions and gather insights related to emotions, attention, engagement, and visibility. In addition, it serves as a usability testing and analytics resource for UX teams, facilitating the measurement of user attentiveness, engagement, and emotional responses throughout their journeys, while also enabling the testing of prototypes, mockups, websites, applications, and chatbots to pinpoint crucial UI components that capture customer attention, ultimately leading to emotionally optimized user experiences that enhance conversion rates. Furthermore, the platform employs Emotion Insights to craft superior customer experiences, utilizing Facial Coding APIs to assess emotional reactions at scale through single face emotion recognition, multi-face emotion recognition in real-world settings, and recorded video emotion analysis. It also allows for testing stimuli across various formats and channels, including videos, print advertisements, planograms, packaging designs, websites, mobile applications, and chatbots, ensuring a comprehensive evaluation of emotional responses. This multi-faceted approach guarantees that brands can effectively connect with their audience on a deeper emotional level, ultimately fostering loyalty and long-term engagement.