Best Web Analytics Software for Mac of 2025

New Relic offers an all-encompassing suite of web analytics tools aimed at enhancing the performance and user experience of your enterprise website. Our integrated data platform consolidates telemetry information from web servers, equipping you with robust full-stack analysis capabilities that provide in-depth understanding of website traffic patterns, user interactions, and performance indicators. Tailored for large-scale enterprises, New Relic's solutions feature real-time monitoring, automated notifications, and customizable dashboards that empower you to proactively oversee and refine your website, boost user engagement, and increase conversion rates. Streamline your web analytics process, optimize operational efficiency, and uncover valuable insights with New Relic's cutting-edge web analytics offerings, specifically designed for the needs of large organizations.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Your data. Your insights. No black-box analytics. Kubit is the leading Customer Journey Analytics platform, empowering teams with self-service insights, rapid decision-making, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional solutions, Kubit eliminates data silos and third-party ownership, enabling enterprises to analyze customer behavior directly within their cloud data warehouse (Snowflake, BigQuery, Databricks)—no forced data extraction, no hidden algorithms. Designed for product, data, and marketing teams, Kubit supports funnel, retention, path, and cohort analysis out of the box. With real-time anomaly detection and exploratory analytics, teams can surface trends and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, governance, and expert support. ➡️ Learn more at kubit.ai.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

CANDDi is the best visitor tracking tool available. We show you the companies that visit your site, just like all the other options. But we can also show you the individuals. You can be alerted immediately if a high-value person visits your website and see which pages they visited. This is how you can reach the right person directly with a pitch tailored to their interests. CANDDi's unique platform is fully compliant with data regulations. We will only share personal data if it has been collected using one of our many GDPR compliant data capture methods.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Percept Insight (pi) is a full stack no code SAAS solution designed to amplify your business acumen through actionable insights at a fraction of traditional costs. For marketers, imagine influencing real-time consumer actions with unprecedented precision. PI can help set up engagemnent for specific user behaviours, like sending a timely WhatsApp reminder to users who abandon their shopping carts. No tedious data imports or delays—just immediate, impactful results. Product managers gain a magnifying lens into user interactions, unveiling patterns like time taken to place an order or preferred navigation routes. These insights pave the way for refined product strategies, optimizing both high-performing and lagging feature sets. Meanwhile, engineers can trigger alerts and incidents just by configuring reports. Again no code. In essence, Percept Insight isn't just a tool—it's your partner in reshaping business outcomes and its value is being realised across industries by different businesses. I look forward to discussing how we can integrate this transformative solution into you. Leverage data like never before.

Plumb5 is a Real Time Marketing Automation and a Lead Generation Saas product. It can measure your website traffic / Convert your audience to prospects / Schedule more effective promotional emails, SMS & Whatsapp campaign / Manage and Monitor all your leads through different sources / Measure your organic & social campaigns / Chat with your online visitors

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

AiTrillion is an all-in-one automated marketing platform that offers all the tools needed to help eCommerce sellers increase their sales. It includes unique features and integrated analytics. AiTrillion was founded solely to provide an eCommerce platform for online sellers that allows them to influence more customers by controlling their brand and customer experience to generate more sales. AiTrillion compiles all your subscribers, unknown visitors, and loyal customers in one place. They are depicted in the customer timeline starting with their first visit and ending with their first purchase. Influencing them with a variety of attributes, followed by retargeting, retention, redemption, redeeming, and capture.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

Experience the convenience of monitoring real-time Google Analytics directly from your taskbar starting today! This tool is one of the most user-friendly options available, allowing you to view both real-time and today's total Google Analytics statistics right in your taskbar. It accommodates multiple site views simultaneously for efficient tracking. Your credentials are securely authenticated through the Google Analytics service, meaning no usernames or passwords are necessary. With a rapid refresh rate of just 15 seconds, you can keep up with the latest data effortlessly. Additionally, you can proudly showcase your website's logo alongside your statistics in the taskbar. Customize how your taskbar stats are displayed by showing or hiding real-time or today's metrics and tailoring the labels to suit your preferences. This application is designed for anyone who monitors user activity through websites or apps utilizing Google Analytics. Importantly, no data is shared outside of your local environment; everything operates solely on your machine. All communications regarding Google Analytics are securely transmitted between your app, which runs locally for display purposes, and Google, ensuring that what you see reflects live statistics at all times. Enjoy the peace of mind that comes with knowing your data privacy is fully maintained while you access essential analytics.

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively Optimize user experience, Drive growth, and Enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads enhance experiences, and gain a digital edge. ▶︎ Analyze: Get Insights and Enhance Your Strategy • Heatmaps: See user interactions and optimize for engagement. • Recordings: Understand behaviour with session recordings, and uncover improvement opportunities. • Dashboard & Reports: Access a dashboard with reports to track metrics and make data-driven decisions. ▶︎ Connect: Unleash the Power of Real-time Engagement • Forms: Gather info from site visitors via customizable forms, creating leads for growth. • Live Chat: Connect effortlessly with your audience, offering instant support and building rapport. • AI-Powered: Personalized customer assistance and automated interactions. ▶︎ Convert: Streamline your Sales Process • Website Visitor Tracking: Monitor visitors and make informed decisions. • Identify Anonymous Visitors: Discover company details for targeted outreach.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

Identify the companies who are visiting your website. Visitor Queue, a powerful B2B lead generation software, identifies the name and contact details of businesses who visit your website.

Aggregate information from log files, JavaScript, Facebook, YouTube, and other sources into a single reporting platform. Whether you choose to host it on-premise or in the cloud, you maintain full control over your data! Logaholic is designed to cater to both small businesses and larger enterprises. It offers more than 100 pre-configured web analytics reports, featuring advanced capabilities such as segmentation, customizable dashboards, and surveys. The platform is presented in an intuitive interface that is user-friendly for both beginners and seasoned professionals. With a plug-and-play reporting system, Logaholic can be effortlessly expanded to incorporate a wide variety of data from numerous sources. While built-in integrations are readily available, our team is also prepared to assist you in customizing and enhancing Logaholic to capture vital data from any sector of your organization. The self-hosted editions of Logaholic can be deployed either on your premises or within a private cloud setup, granting you complete authority and ownership over your data, including its storage, accessibility, and management. This ensures that you can tailor the reporting tools to fit the specific needs of your organization seamlessly.

We streamline the search process for intricate enterprises. Data is not only expanding in volume but is also becoming increasingly interconnected, complicating the process of making data-driven decisions. Our company develops smart and user-friendly insight engines built on open-source platforms. Our enterprise search solutions ensure secure access to the appropriate data for each user precisely when it’s needed. With an annual subscription model, you can sidestep vendor lock-in. Our clear and upfront yearly pricing structure allows you to predict your expenses without any unexpected costs, even in cloud environments. You will not encounter the phrase “Contact Us for Pricing” anywhere on our site. Our search solutions are designed to be as effortless for you to implement as they are for your clients to navigate. More and more, users rely on search to explore websites, and if they can’t quickly locate what they need, they tend to leave. SearchBlox Site Search delivers speedy and precise results, enhancing the customer experience and ultimately increasing conversion rates. Furthermore, our solutions are tailored to adapt to the changing landscape of digital interactions, ensuring continued relevance and effectiveness.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Adreport.io serves as an all-in-one dashboard that aggregates multiple advertising accounts, such as Facebook Ads, Google Ads, TikTok Ads, and LinkedIn Ads, along with website analytics, allowing users to effectively oversee and generate reports on their advertising metrics. The platform further enhances team collaboration by providing options to share reports through email or Slack. This tool is indispensable for performance marketing teams, as it streamlines the monitoring and reporting processes, thus enabling informed, data-driven decision-making. Adreport.io consistently expands its capabilities by incorporating new advertising platforms, which significantly boosts its functionality for advertisers and stakeholders alike. Additionally, with its mobile-friendly design, users can conveniently access their advertising data from anywhere, ensuring efficiency and flexibility in their marketing efforts. The ongoing development of new features also promises to keep the platform relevant in the ever-evolving digital advertising landscape.

Eye-tracking analysis in 8 hours Eye tracking studies used cost thousands of dollars, and required special hardware that was connected to labs. Advanced eye-tracking algorithms allow you to track what people see within 64px (that's the size of a button!)

You might find it challenging to scrutinize every session replay, but Decibel's AI can effortlessly handle that task. Unlock the potential of DXS® – recognized as the most advanced algorithm designed to enhance digital interactions. By leveraging DXS®, you access an extensive reservoir of knowledge aimed at elevating digital experiences. Gain immediate insights that can dramatically boost online conversion rates, user engagement, and customer fidelity. With years of refinement on heavily-trafficked sites, Decibel’s DXS® evaluates billions of digital interactions monthly, driving an unmatched insight mechanism. Once installed, Decibel's intelligence is swiftly integrated into your website, revealing patterns related to user frustration and engagement, while identifying and highlighting subpar experiences. Dive deeper with comprehensive visualizations that allow you to empathize with your users, recognize their challenges, and prioritize necessary enhancements alongside your team. Furthermore, Decibel enhances the tools you already use by providing valuable data about the caliber of digital experiences. This integration ensures you remain informed and equipped to make data-driven decisions for continuous improvement.

Ackee is a privacy-centric analytics solution built on Node.js that you can self-host on your server. By monitoring your website traffic, it offers insightful statistics through a clean and simple interface. You can easily view and analyze the performance of multiple websites collectively, examining metrics such as views, referrers, and duration among others. Dive into the Insights section to uncover detailed information and manage your domains with options to add, edit, or delete them effortlessly. Creating a new tracking code is just a matter of a few clicks away. Ackee merges a focus on user privacy with top-notch analytics, all while maintaining a streamlined design that helps you concentrate on your data. It operates without cookies, and its robust anonymization protocols ensure that user identities remain protected. Completely open-source, Ackee runs on your personal server, and our comprehensive guide provides various methods to facilitate a smooth installation process for users of all skill levels. With Ackee, you can gain a fresh perspective on your analytics while prioritizing privacy and security.