Best Website Optimization Tools for Small Business - Page 2

Find and compare the best Website Optimization Tools for Small Business in 2025

Use the comparison tool below to compare the top Website Optimization Tools for Small Business on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

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    TinyPNG Reviews

    TinyPNG

    Voormedia

    $25 per year
    3 Ratings
    TinyPNG employs advanced lossy compression methods to significantly minimize the size of your PNG images. This is achieved by intelligently reducing the color palette, resulting in a lower byte count for data storage. While the visual impact is minimal, the reduction in file size is substantial! The PNG format is particularly advantageous as it is one of the few commonly accepted formats that allows for partial transparency in images. Although PNG files are compressed, they can still occupy considerable space. By utilizing TinyPNG, you can effectively decrease image sizes for your websites and applications, leading to reduced bandwidth usage and quicker loading times, ultimately enhancing user experience. Additionally, smaller images can contribute to improved SEO rankings, making them even more beneficial for your online presence.
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    Unbounce Reviews

    Unbounce

    Unbounce

    $72 per month
    2 Ratings
    Unbounce landing pages can increase conversions. Without the need for developers or technical bottlenecks, you can create, launch, optimize, and optimize landing pages for any campaign. Showing targeted popups or sticky bars to users will increase leads and revenue. Tech bottlenecks can be avoided completely. Any member of your team can create, launch, optimize, and optimize Unbounce landing page, popups and sticky bars. You can easily recreate any mockup, brand concept or logo. You can start from scratch or choose from our collection of fully customizable templates. The Unbounce drag-and-drop builder makes it easy to quickly create landing pages and sticky bars. You can publish landing pages to WordPress and integrate with Google Analytics. Leads will automatically be passed to any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.
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    POWR Reviews
    Forms, popups and countdown timers are all available. Sliders, media galleries, media feeds/icons, ecommerce and ecommerce are also available. No programming required. The secret to creating an amazing eCommerce business is not so secret after all. Experts, consultants, and business owners will tell you that the secret to a successful eCommerce business is the ability generate leads, make sales, support customers, and keep them coming back. The "what" of success is clear and specific, but the "how" is just as clear. Determining what is more important is a debate that has been going on for ages and will likely, almost certainly, continue for the foreseeable.
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    rankingCoach Reviews

    rankingCoach

    rankingCoach GmbH

    $29.95 per month
    2 Ratings
    RankingCoach is a complete digital marketing tool for small businesses. This app covers all aspects of online marketing. It can help you improve your search rankings, create high-performing Google Ad Campaigns to increase traffic and leads and manage social media profiles, reviews, and local directory presence. You can also monitor competitors and market conditions. This can be done by small business owners in a matter of minutes each week. It will help boost their business, attract new clients, and keep them ahead of the rest. The App's Facebook-like feed with local market information and competitor analysis makes online marketing engaging and simple to understand. Even for those with no experience in Digital Marketing, it is possible to start a business.
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    Plerdy Reviews
    Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.
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    Reactflow Reviews

    Reactflow

    Reactflow

    $19.99 per month
    2 Ratings
    Reactflow can playback customer activity recordings as a video. You can view, compile heatmaps, funnel analytics, bug reports, console logs, and give feedbacks. This helps you to understand customer pain points and solve them. Free. Each user's Heatmap and Recording can be used to improve the user experience, interface and user journey. It can be used to identify and fix 404 errors as well as debug errors. To provide the best experience, call to action buttons can also be improved. What makes visitors abandon their carts or leave? Reactflow lets you see exactly what your visitors are doing on your website. It also allows you to identify what needs to change. Session replay can be used to record visitor activity and interaction on your website. Reactflow provides you with actual session activity, which is a far cry from traditional web stats and plugins that show you the path of your visitors.
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    Elfsight Reviews

    Elfsight

    Elfsight

    $5 per user per month
    2 Ratings
    Enhance your website effortlessly without any coding skills. Elfsight widgets have empowered over 300,000 website owners to boost sales, engage users, gather leads, and much more. By utilizing these ready-made solutions, you can conserve both time and money while accelerating your business growth. Select a widget tailored to achieve any specific goal for your website. Elevate visitor interaction, drive conversions, collect leads, offer customer support, and expand your social media following. With our user-friendly editor, personalizing your widget takes just a few clicks, and you can embed it onto your site in mere seconds. Track essential metrics related to your widget to evaluate its performance and understand its real impact on your website. Save valuable time as our widgets handle various tasks for your site. Seamlessly integrate content from platforms like Instagram, Facebook, Twitter, Pinterest, and more into your website. Showcase authentic customer reviews from sources such as Facebook, Instagram, Google, Yelp, TripAdvisor, and others directly on your site. Moreover, allow your visitors to connect with you through their preferred messaging apps, like Facebook and WhatsApp, right on your webpage, fostering better communication. This approach not only enhances user experience but also builds stronger relationships with your audience.
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    Hexometer Reviews

    Hexometer

    Hexact, Inc

    $8.25 per month
    2 Ratings
    The Hexometer™, an AI-based monitoring service, periodically scans your website for over 2800 data points to ensure that your digital assets are in perfect condition. The monitoring service constantly monitors your website and will notify you if there is any damage. It will also provide tips and tricks to improve your website's hygiene and ultimately, your online visibility.
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    Siteimprove Reviews
    Transform your website into a valuable resource with Siteimprove, the comprehensive website management solution tailored for businesses facing modern digital challenges. This innovative platform equips organizations with a suite of tools to enhance content quality and design, increase search engine visibility, adhere to data privacy regulations, and monitor website performance—all from one convenient interface. By leveraging Siteimprove, companies can ensure their online presence is not only effective but also compliant and optimized for success.
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    SEOprofiler Reviews

    SEOprofiler

    SEOprofiler

    $69.95/month/user
    2 Ratings
    SEOprofiler is a comprehensive website promotion platform that provides a variety of SEO tools designed for keyword analysis, webpage optimization, link assessment, building backlinks, monitoring rankings, conducting SEO audits, and analyzing website performance, among other features. By utilizing this tool, you can enhance your search engine rankings and attract a larger customer base. It allows you to monitor the ranking variations of your web pages across Google, Google Mobile, and Bing in a total of 169 countries and languages, offering detailed reports for both desktop and mobile platforms. Additionally, the website audit feature within SEOprofiler detects issues on your webpages that could hinder their performance with search engines, enabling you to rectify these errors and boost your rankings. By demonstrating the relevance of your webpages to search engines, you can increase their visibility. SEOprofiler also includes various tools aimed at ensuring that search engines favor your webpages, allowing you to optimize inbound links and eliminate harmful ones. Furthermore, by enhancing the backlink profile of your web pages, you can achieve improved rankings not only on Google but also on other search engines, ultimately leading to better online visibility and increased traffic.
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    FastPixel Reviews

    FastPixel

    Faster Web Solutions SRL

    $5
    2 Ratings
    FastPixel, an all-in one WordPress plugin, is designed to speed up your website. This plugin has a lot of features that work in the background. It allows for automatic optimizations, without users having to navigate complicated settings. It is easy to use and configure, so your pages will start loading faster in minutes.
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    Optimus Image Optimizer Reviews
    Introducing an innovative WordPress plugin and API for efficient image compression that operates automatically while safeguarding your data. This tool is perfect for editorial teams, photographers, and bloggers. Optimus achieves lossless compression for PNG files and slightly lossy compression for JPEGs uploaded to WordPress, all while ensuring that the visual quality of the images remains unchanged. In simpler terms, the appearance of the processed images stays identical to the original. The plugin optimizes not only the primary image but also all thumbnail previews associated with the uploaded media, setting it apart from desktop and online optimization tools like Photoshop, ImageOptim, JPEGmin, and TinyPNG, which only compress the original files as thumbnails are generated later. By compressing every preview image as well, Optimus effectively reduces file sizes without compromising the visible quality of images, making it a valuable asset for anyone looking to streamline their media management. This comprehensive approach ensures that your website runs efficiently without sacrificing image integrity.
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    Kraken.io Reviews

    Kraken.io

    Kraken.io

    $5 per month
    1 Rating
    Kraken.io serves as a powerful and incredibly swift image optimization and compression tool, utilizing top-tier algorithms to enhance performance. By utilizing this service, you'll conserve bandwidth and storage while significantly boosting your website's loading speed. It caters to a diverse range of users, including designers, developers, and those working with WordPress and Magento, as well as passionate individuals globally. Initially, you can create a FREE Account that offers a testing quota of 100 MB without needing to provide any credit card information. This makes it accessible for anyone looking to improve their site's efficiency.
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    Embedly Reviews

    Embedly

    Embedly

    $9 per month
    1 Rating
    Discover the premier online platform designed to captivate your audience with a variety of rich media embeds. Take advantage of a comprehensive suite of features, including images, videos, polls, slideshows, music, live streaming, forms, GIFs, infographics, and much more, all seamlessly integrated. With support for over 700 Official Content Providers, Embedly guarantees that your multimedia content, whether it be videos, photos, or audio, is consistently delivered with precision across every platform. By joining our extensive library of official providers, you can enhance your content's reliability and effectiveness in engaging your audience. Your multimedia experience is about to reach new heights!
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    imghaste Reviews

    imghaste

    eSolutions Softhouse

    $20 per month
    1 Rating
    Begin utilizing imghaste.com to ensure your images are optimized and accessible via over 500 points of presence globally. You won’t need to write a single line of code, as our team of image experts is ready to maximize the performance of your website and mobile applications. With our extensive network of 500+ Edge Servers, you’ll experience rapid content delivery across the globe. Imghaste.com features a seamless Plug & Play Service Worker that automates all the necessary tasks for you. We support various optimization techniques, including WebP, Client Hints, size reduction, Effective Connection Type adjustments, Progressive JPEGs, Interlaced PNGs, and many more. Rest assured, we won’t implement URL rewriting on your site, and you won’t incur any extra charges from bot traffic. Say goodbye to 404 errors for your images and maintain all the advantages exclusively for your genuine users. Deliver your images in the perfect dimensions by leveraging the capabilities of Client Hints. Thanks to the efficiency of our Service Workers, we provide an enterprise-level solution for your website at a competitive price point, ensuring you receive exceptional value. Experience the ease and effectiveness of our service and elevate your online presence effortlessly.
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    Linkz.ai Reviews
    Linkz.ai automatically generates hyperlink previews within your website. Make your website visitors happy & engaged, so that they have no reason to leave Install Linkz.ai in 2 minutes and instantly enrich your website with immersive hyperlink previews. Linkz.ai previews help your visitors to get context from linked content without bouncing between browser tabs, and most importantly, without leaving your site. Linkz.ai features 💬 Link auto-previews popups work on all types of hyperlinks 📺 Media auto-preview - hyperlinks to YouTube, TikTok, Typeform, Prezi & other embeddable products open within your site 📱 Mobile-friendly link auto-previews 🛠 2-minute installation ⚙️ Easily control on which parts of the website display auto-previews 🎨 Light/Dark mode & custom styling 📰 Third-party article preview
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    OpenWidget Reviews
    OpenWidget, a free widget plugin for your website, allows you to increase customer engagement and create consistent customer journeys by using the essential tools that are available right out of the box. Contact Card: Your customers can leave you a message, which will be sent directly to your email. - FAQ module that provides instant answers to common questions. - Product Cards that display all your hot deals or new releases. All of these features are free and you can save time and effort by using AI-enhanced products for onboarding and configuration. You can use that time to improve your customer service or close more sales.
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    Social Board Reviews

    Social Board

    Social Board

    $19 per month
    1 Rating
    SocialBoard was created to collect all the user-generated content that our marketing team had worked hard to create. We also noticed that most social aggregators are too complicated to use and have too many features. We are able to adapt. Our product is simple, but it's powerful underneath. Collect Connect your social account. Start showing posts. Curate your feed to ensure that your posts are displayed in the way you want. Embed the feed to your website. We are trusted by great brands to keep their websites current. Instant access to user-generated content and social media.
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    Framer Reviews

    Framer

    Framer

    $15 per month
    1 Rating
    Framer is an all in one tool that allows teams to design every aspect of the product experience. Framer is a fast and easy way to create a functional prototype. In Framer, interactions are first-class throughout your whole workflow--wireframing, visual design, prototyping, design systems, handoff, and user testing. You can create prototypes in the canvas using animations, transitions and Smart Components to get better feedback from users, useful handoff code for engineers and faster buy-in from stakeholders. Framer is the tool you need to design everything. You can collaborate with your team to create high-fidelity prototypes in minutes. Framer has smart features like drag and drop components and layout tools. It's great to have asynchronous collaboration in your design software, but it can lead to more back-and forth. Framer allows you to rethink collaboration by offering deeper ways for designers and engineers to work together in teams and integrate into existing workflows.
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    Oribi Reviews
    Oribi serves as a comprehensive Marketing Analytics platform designed to assist businesses, regardless of size, in making informed, data-driven choices through its state-of-the-art technology and exceptional optimization support. By pinpointing critical areas of focus, Oribi transforms your data into actionable strategies, allowing you to obtain insights that propel your business forward. Stay informed about market trends and stay ahead of changes without complication. The platform’s innovative Magic Events feature effortlessly monitors all user interactions on your website—be it clicks, form completions, page views, or purchases—thereby freeing you from reliance on developers. As a result, your team can act swiftly and autonomously to enhance business performance and drive significant results.
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    Optimole Reviews

    Optimole

    Optimole

    $19.08 per month
    1 Rating
    Optimole can reduce the file size of your images by as much as 80% while maintaining their visual quality! It serves as a comprehensive image optimization tool tailored for WordPress and other platforms. The service works by processing images in real time, operating entirely in the cloud to avoid burdening your server. By automatically optimizing images, Optimole selects the appropriate size based on the visitor's browser and screen dimensions. It delivers images through a rapid image CDN and employs lazy loading techniques for efficient display. You can compare the original image on the left with its optimized counterpart on the right using the slider feature. By minimizing the space images occupy on your web server, Optimole enhances performance without compromising on quality. Since images can contribute to as much as 60% of a webpage's load time, optimizing them can significantly improve your site’s loading speed, potentially making it load twice as fast. This simple adjustment can lead to a better user experience and increased engagement on your website.
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    EWWW Image Optimizer Reviews
    Enhance Your Website's Performance with Image Compression and Resizing Solutions. It can be incredibly exasperating when images hinder your website's speed, potentially driving away potential customers. We believe that images should enhance the overall experience for your visitors. Join the ranks of countless astute website owners taking advantage of EWWW Image Optimizer, and enjoy benefits like Accelerated Images, Superior Quality Compression, and Dedicated Support. Many website operators share the common concern of slow-loading images, and we are here to help you optimize your site for better engagement with your audience. Additionally, we offer a WordPress plugin tailored for image optimization on WordPress platforms. Our services include page caching to ensure quicker site response times, as well as deferring JS/CSS assets to enhance user experience. You can manage which scripts and stylesheets are loaded on each page to minimize overhead and eliminate unnecessary assets. We consistently test and refine compatibility with various plugins, services, and themes to ensure seamless integration and optimal functionality across the board. By utilizing our tools, you will not only enhance your website's speed but also significantly improve user satisfaction.
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    reSmush.it Reviews
    reSmush.it offers a no-cost API designed for optimizing images efficiently. This service has been integrated into popular content management systems like WordPress, Drupal, and Magento. Additionally, reSmush.it stands out as the leading image optimization API, having processed over 7 billion images to date, and it continues to be available completely free of charge. Its widespread adoption is a testament to its effectiveness and reliability in the realm of image processing.
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    ImageOptim Reviews

    ImageOptim

    ImageOptim

    $12 per month
    1 Rating
    Enhancing image loading speed and conserving bandwidth is essential, and advanced compression technology allows you to showcase stunning visuals without slowing down your website. You can effortlessly generate responsive images and thumbnails with high-quality resampling and compression specifically optimized for both desktop and mobile displays. This seamless integration eliminates the need for additional complex software installations, making it as straightforward as downloading an image. For e-commerce platforms, processing product images can significantly boost website performance, ensuring that even high-quality images load swiftly for mobile users. Rapid image loading not only drives conversions but also positively impacts SEO rankings. Additionally, you can efficiently clean and compress images uploaded by users. The ImageOptim API enhances your images by stripping away private metadata and converting them into web-optimized formats and sizes. Ultimately, you'll achieve fast-loading images that align with your specifications while keeping the experience hassle-free for your users, steering clear of cumbersome technical details or restrictive file size constraints. Plus, by adopting these practices, you can maintain a visually appealing site that engages visitors effectively.
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    Chinafy Reviews

    Chinafy

    Chinafy

    $50 per month
    1 Rating
    The premier platform for cross-border website performance ensures that business sites load quickly, completely, and securely in China, eliminating the need for an ICP license or the hassle of creating a new website from scratch. It's important to recognize that China is not just another country; many leading technologies do not function as effectively there. Certain services, such as GoogleAPIs and Vimeo, are entirely inaccessible, while others, including Amazon S3, Shopify, and Adobe, experience significant delays. Establishing a website in China can be prohibitively expensive, complicated, and entails extensive documentation, yet this approach often fails to resolve underlying performance issues. Consequently, visitors may encounter slow loading times or even broken websites, making them virtually impossible to find or navigate. Our solution accelerates your website, offering onshore speeds from offshore locations through fully-managed edge delivery that optimizes static files using top-tier China CDNs, domain compression, file enhancement, and dynamic query management. Bid farewell to incomplete or malfunctioning pages as we streamline the process of detecting, eliminating, or replacing on-page resource conflicts across a vast array of assets. Our technology not only improves user experience but also enhances your site's overall performance in the Chinese digital landscape.